Digital Marketing Social Media
Resume:
JOB OBJECTIVE
Cultivated a robust career in digital marketing, focusing on search engine
optimization, Social Media Marketing, Email Marketing, Google Ads and Meta Ads strategies to enhance brand presence and drive measurable results. Aiming to leverage analytical skills and innovative strategies to drive performance and enhance brand visibility in a challenging role within the digital marketing landscape, remotely.
PROFILE SUMMARY
Possess nearly 7 years of expertise in cultivating a solid foundation in digital marketing through diverse roles, enhancing skills in content creation, SEO, Social Media Marketing, and performance marketing across multiple industries. Supervising digital marketing initiatives as the Digital Marketing Manager at LG CPA Professional Corporation, driving strategic campaigns to elevate online visibility and engagement.
Realized substantial growth in website traffic and user engagement through the implementation of targeted digital marketing strategies and continuous performance optimization.
Exhibited strong leadership capabilities that promote teamwork and innovative thinking, ensuring successful project execution in dynamic environments. Utilized advanced analytical tools to extract meaningful insights, enabling the development of data-driven marketing strategies that align with business objectives.
Dynamic marketing professional with a strong focus on email marketing, skilled in designing and executing targeted campaigns, performing A/B testing, and analyzing performance metrics to drive lead conversion and enhance future strategies.
Proficient in both on-page and off-page SEO techniques, including keyword research, technical SEO audits, and backlink strategy implementation. Successfully improved domain authority from 0 to 10 through effective SEO practices.
Experienced in creating and managing Google Ads campaigns that drive traffic and conversions. Skilled in analyzing campaign performance and optimizing ads based on metrics such as CTR, ROAS, and ROI.
Skillful at using Google Analytics to monitor user behavior and derive actionable insights for improving website performance and ad effectiveness. Established capability to analyze and optimize PPC campaigns across multiple platforms, enhancing click-through rates and lowering cost-per-click. Leveraged data from Google Ads and analytics tools to inform strategic decisions and refine digital marketing initiatives for maximum impact. Expertise in aligning SEO strategies with Google Ads to ensure cohesive messaging and branding, driving both organic and paid traffic to landing pages. WORK EXPERIENCE
Digital Marketing Manager
LGCPA Financial Corporation – Toronto (Remote) September 2023 – Present Spearheading comprehensive SEO initiatives for the corporate website and YouTube channel, resulting in significant improvements in organic search visibility and traffic.
Conducting in-depth keyword analysis and developing robust backlink strategies to increase domain authority and search rankings.
Utilizing Google Analytics for extensive user behavior analysis, translating data into actionable marketing strategies that enhance user engagement and conversion rates.
Managing Google Ads and Facebook ad campaigns to drive a substantial increase in qualified leads and optimize return on ad spend. Driving targeted growth strategies for the YouTube channel, achieving significant boosts in subscribers, views, and watch time to expand audience reach and brand presence.
Creating and presenting comprehensive monthly analytics reports for YouTube, LinkedIn, Facebook, and Instagram, providing critical insights that inform future marketing strategies and initiatives.
CONTACT DETAILS
*************@*****.***
https://bit.ly/DM-Projects
https://www.linkedin.com/in/swar
aj-prasad/
https://linktr.ee/swaraj_prasad
CORE COMPETENCIES
Digital Marketing
Content Marketing
Social Media Marketing
Marketing Analytics
Google Ads
Meta Ads
You Tube SEO
Brand Management
On-Page and Off-Page SEO
Techniques
Technical SEO Audits and
Implementation
Affiliate Marketing
Online Marketing
E-mail Marketing
Keyword Research and Analysis
Backlink Strategy Development
PPC Campaign Creation and
Management
A/B Testing and Performance
Optimization
Budget Management and Cost-Per-
Click (CPC) Analysis
Remarketing and Audience
Targeting
TECHNICAL SKILLS
WordPress
Google Analytics (UA & GA4)
Google Search Console
Google Tag Manager
Data Studio
SEMrush
Ahrefs
Moz
Slack
ClickUp
Microsoft Teams
Canva
VID IQ
SWARAJ PRASAD
SEO Google Ads Meta Ads
ACADEMIC DETAILS
Post Graduate Program in Digital
Marketing, Purdue University -
Simplilearn Certified, 2023
M.Phil. in Bioinformatics, Alagappa
University, 2014
CERTIFICATIONS
Customer understanding & Digital
Marketing Channels, Unilever Sep
2024 – Life Time.
The Fundamental of Digital
marketing, Google Digital Garage -
2022-Life Time.
Social Media Marketing HubSpot
Academy May 2022 – June 2024.
Content Marketing, HubSpot
Academy, Feb. 2022 - April 2024.
Google Analytics Certification,
Google, July 2023 – July 2024
Google Search Ads Certification,
Google, July 2023 – July 2024.
Google Ads Measurement
Certification, Google, July 2023 –
July 2024
PERSONAL DETAILS
Address Biharsharif, Bihar,
803101, India
Languages
Known
English and Hindi
SEO Manager
Battle for Blindness Foundation – New Delhi December 2022 – August 2023 Performed a thorough SEO audit of the entire website, identifying key areas for improvement and optimization.
Conducted in-depth keyword research for the website and upcoming blogs, ensuring alignment with audience interests and search trends. Identified and removed technical SEO errors, implementing various backlink strategies to enhance site authority.
Successfully increased the domain authority score from 0 to 10 through targeted backlink tactics and optimization efforts.
Technical Content Writer & Video Editor
Everest IMS Technologies – Bengaluru May 2022 – November 2022 Wrote blogs, articles, whitepapers, and technical content for B2B SaaS products, ensuring clarity and depth to effectively engage target audiences. Developed comprehensive technical documentation for B2B software using Adobe Robohelp CMS, enhancing user understanding and product usability. Crafted impactful PowerPoint presentations for seminars and events, communicating complex ideas succinctly and professionally. Created high-quality featured videos using Camtasia for the B2B software
‘Infinity,’ driving awareness and user engagement through compelling visual content.
Technical Content Writer
Q2 Success Pvt. Ltd. October 2018- February 2022
Thoroughly analyzed and researched topics to systematically organize and enhance the overall web content.
Wrote engaging blogs on WordPress, ensuring all on-page SEO prerequisites were met to improve visibility and search rankings.
Authored technical blogs covering Artificial Intelligence, Machine Learning, Deep Learning, Blockchain, Cryptocurrency, and cloud computing, among other topics, to educate and inform the audience.
Designed suitable frameworks for each project, demonstrating exceptional research and organizational skills to ensure project success. Composed social media posts and promotional content featuring catchy phrases and customer-appealing language, effectively driving engagement and brand awareness.
FREELANCE EXPERIENCE
Content Strategist
InternGyan April 2016 – September 2018
Strategized and edited web content for InternGyan, ensuring high-quality copy that aligned with brand messaging and goals.
Ideated and wrote compelling short and long video scripts for promotional purposes, enhancing the brand's outreach and engagement. Performed thorough keyword research and authored SEO-optimized blogs, implementing a customized research methodology framework for each project to maximize visibility.
Written, edited, and managed social media posts, effectively engaging the audience and driving brand awareness.
Developed ad copies, sales pitches, donation awareness campaigns, corporate documentation, government proposals, fundraising letters, CSR materials, scripts, flyers, and brochures to support various marketing initiatives.
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