VP Product Management and Strategy in AI, Data Analytics and SaaS

Bill Tuohig

VP Product Management and Strategy in AI, Data Analytics and SaaS Platforms

Boulder, CO, 80301 303-***-**** *******@*****.*** https://www.linkedin.com/in/btuohig/ SUMMARY

Dynamic Product Management Executive with over 20 years of experience driving innovation and growth through data-driven strategies and AI-enhanced solutions. Proven excellence in leading cross-functional teams and delivering significant revenue results, including a $4M first-year revenue achievement for new product offerings at Nielsen IQ. Expertise in consulting, AI-enabled product development and customer experience, consistently leveraging analytics to achieve product-market fit. Ready to contribute strategic insight and leadership to elevate product performance at your company. WORK EXPERIENCE

Jan 2025 – Present Principal, TWIGNITION LLC Boulder, CO

• Launched a consultancy focused on AI, data analytics and SaaS business.

• Deliver tailored solutions for diverse clients, including competitive analysis, market research, product strategy, go-to-market strategy and more. Oct 2021 – Dec 2024 VP Product Leadership, Retail Measurement Services, NIELSEN IQ Boulder, CO

• Championed product strategies and forged business plans for retail measurement solutions, driving innovation and revenue growth across the U.S. and Canada.

• Directed a team of 6 Product Managers and led cross-functional teams, delivering product enhancements that drove price increases across a $500M revenue base.

• Launched a breakthrough AI-enabled Amazon sales and share offering, securing

$4M in Year 1 revenue with prominent clients such as P&G, General Mills, and Nestle, as well as a long tail of SMB businesses.

• Collaborated with Data Science to develop a Health & Wellness segmentation model, setting a new standard for specialized market analysis.

• Formulated a North America expansion strategy leveraging GfK’s international products and capabilities to penetrate the Tech & Durables sector. May 2016 – Sep 2021 SVP Product Management, Global Data & Insights, INFORMA Boulder, CO

• Accelerated Informa Market's digital transformation by building data-driven products and diversifying revenue streams.

• Developed a predictive analytics solution achieving 95% positive client feedback, defining a clear path to product-market fit.

• Launched a portfolio of marketplace businesses, achieving the #1 most trafficked site across Informa brands.

• Provided data analytics and strategic insights to world-class CPG clients including General Mills, Nestle, Clorox, Pepsi, and Coca Cola, as well as many natural and organic brands.

• Devised algorithms to manage a $5M relief fund, assisting over 200 emerging brands impacted by the global pandemic.

May 2013 – Apr 2016 VP Product Management, PENTON (Acquired by Informa) Boulder, CO

• Engineered AI-powered data and digital products to deliver product-led growth leveraging internal data sets and advanced analytics.

• Established a SaaS data analytics business targeting SMB and Enterprise manufacturers, managing the P&L to secure $2M in ARR revenue within 1 year.

• Developed machine learning models to scale product intelligence and uncover hidden insights, achieving a 500% productivity increase in data coding and analysis.

• Tripled revenues for the technology-enabled consulting group, generating a 70% average margin.

Jun 2008 – Apr 2013 Head of Product Management, J.D. POWER & ASSOCIATES Boulder, CO

• Pioneered AI-driven market research by combining traditional surveys with state-of- the-art social listening algorithms.

• Developed new syndicated and consulting products generating over $2M in Year 1.

• Delivered customer success with major brands including Mercedes, Honda, Hyundai, Citibank, and Disney, achieving a 75% renewal rate.

• Established a thought leadership cadence through industry presentations and press engagements.

Oct 2005 – May 2008 VP Product Management, UMBRIA (Acquired by J.D. Power) Boulder, CO

• Led product and data science teams to develop groundbreaking AI solutions delivering social media listening data and insights.

• Drove NLP and AI-based product innovations in sentiment analysis, topic modeling, spam detection, gender identification, and cohort tribe analysis.

• Achieved Certified Scrum Master status, introducing agile development processes that increased productivity by 50%.

• Tripled revenue and doubled margins through a revised go-to-market strategy. Jan 2002 – Sep 2005 Senior Director Solution Consulting, INFORMATIVE San Francisco, CA

• Established a solution consulting group to advise clients on developing branded communities.

• Built branded online communities with over 50K members for brands such as Bose, Pfizer, Masterfoods, and Intuit.

• Developed a client engagement model and best practice methodologies. Jan 2000 – Dec 2001 Director Product Management, RECIPIO (Acquired by Informative) San Francisco, CA

• Served as principal product manager developing a SaaS platform to deliver unique qualitative-quantitative insights to Fortune 500 clients.

• Crafted a consumer profiling methodology to identify key influencers.

• Implemented AI-driven algorithms to uncover and rank consumer attitudes that drive key behaviors.

• Launched a SaaS community engagement platform, enhancing consumer segmentations and net promoter score (NPS) insights. Jan 1998 – Dec 1999 Senior Strategist, PUBLICIS SAPIENT San Francisco, CA Aug 1995 – Dec 1997 Manager, DELOITTE CONSULTING San Francisco, CA May 1992 – Jun 1993 Senior Consultant, AMERICAN MANAGEMENT SYSTEMS Washington, D.C. Jun 1990 – Apr 1992 Consultant, PRICEWATERHOUSE COOPERS Washington, D.C. EDUCATION

Aug 1993 – May 1995 The Wharton School University of Pennsylvania Philadelphia, PA Master of Business Administration (MBA), Marketing Aug 1986 – May 1990 University of Virginia Charlottesville, VA Bachelor of Science (BS), Systems Engineering

SKILLS

AI, Predictive Analytics, Machine Learning, Natural Language Processing (NLP), Data Analytics, B2B SaaS, Agile, PDLC, Business plans, P&L Management, Market Research, Competitive Analysis, Product Vision, Product Strategy, Product Roadmap, Product Management, User Experience, Voice of Customer, Go-to-market Strategy, Change management, Cross-functional Team Leadership, Executive Communication, Certified Scrum Master

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