Marketing Manager Project Management

Glory S. Shore

**********@*****.*** 702-***-****

Professional Summary

Dynamic Marketing Manager with over 12 years of experience in marketing operations, project management, and data analytics. Proven track record in branding, lead generation, and campaign execution. Skilled in creating impactful digital media strategies, event marketing, and promotional initiatives. Adept at leveraging data to optimize ROI and deliver measurable results in competitive industries. Key Strengths

● Strategic & Data-Driven: Expertise in designing campaigns informed by analytics to drive conversions and retention.

● Leadership: Demonstrated ability to lead cross-functional teams with a focus on collaboration and transparency.

● Detail-Oriented & Goal-Focused: Skilled at managing multiple projects in deadline-driven environments.

● Exceptional Communication: Strong interpersonal, networking, and client-facing skills. Technical Proficiency

● CRM & Marketing Platforms: Salesforce, Salesforce Marketing Cloud, Keap, HubSpot, ClickFunnels, Lead Pages

● Data & Analytics Tools: Google Analytics, Conductor, BrightEdge, SEMrush, Rio SEO, DOJO Analytics

● Creative Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva

● Web & SEO: WordPress, Shopify, Google Business Manager, BirdEye Review Platform

● Project Management Tools: Asana, JIRA, Teams, Slack

● Other: DocuSign, CallRail, eVerify, RingCentral

Professional Experience

Marketing Manager Voyage Media

March 2024 – Present

● Directed multi-channel campaigns that increased brand awareness by 30% and boosted lead quality by 25%.

● Managed a team to produce high-value content, including webinars, blogs, and sales enablement materials, driving a 15% increase in customer engagement.

● Collaborated with paid digital teams to optimize a $500K budget across key channels, achieving a 25% improvement in ROI.

● Developed go-to-market strategies for new products and upsells, aligning content to enhance feature launches.

Lead Gen Marketing Manager YourMembership AMS SaaS - Community Brands September 2022 – November 2023

● Spearheaded lifecycle campaign management, from ideation to execution, achieving measurable KPIs and goals.

● Represented the company at key industry conferences, enhancing brand visibility and expanding networks.

● Partnered with external organizations to establish trusted endorsers and drive customer advocacy initiatives.

● Developed outbound and inbound sales cadences, improving lead nurturing for prospects and upsell opportunities.

Marketing Manager Cenegenics Health - B2B Program January 2021 – September 2022

● Conceptualized and executed multi-channel campaigns to drive alignment across prospect and customer lifecycles.

● Analyzed data to refine marketing strategies, resulting in a 20% increase in campaign ROI.

● Oversaw all aspects of SEO optimization, website management, and content distribution, improving organic traffic by 35%.

● Created and implemented marketing content review processes, ensuring brand consistency across all communications.

Marketing Project Manager Cenegenics Health

April 2017 – January 2021

● Led cross-functional teams to enhance customer experience, brand differentiation, and retention.

● Developed thought leadership content, including patient testimonials and expert interviews, improving brand credibility.

● Managed rebranding initiatives, ensuring alignment with updated brand standards across the organization.

● Coordinated B2C e-commerce campaigns, overseeing product promotions and packaging design for supplements and consumer goods.

Sr. Executive Support & Marketing Event Specialist Cenegenics Health March 2012 – April 2017

● Coordinated large-scale events, including conferences, board meetings, and grand openings, ensuring seamless execution.

● Managed vendor contracts, collaborating with legal teams and negotiating favorable terms.

● Oversaw practice growth initiatives, from demographic analysis to PR and marketing for new center openings.

Education

Bachelor of Science Purdue University, West Lafayette, IN Major: Business Management Minor: Marketing

Glory S. Shore - Page 2

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