Art Director Social Media

Art Director Senior Graphic & Production Designer Illustrator Photographer

I bring a proven track record of crafting innovative, custom branding and marketing solutions that elevate businesses and captivate audiences. With extensive experience across digital, social media, and print platforms, I specialize in designing and executing campaigns that drive engagement, boost brand awareness, and deliver measurable results. From catalogs and brochures to 360 campaigns, email marketing, and TV commercials, I excel at creating compelling collateral that ensures the success of every initiative. I also take pride in building and maintaining long-term professional relationships while consistently delivering world-class creative solutions. Areas of Expertise

Technical Proficiencies

Adobe CC Photoshop Illustrator InDesign Fuse Character Animator Animate Dimension Premiere Pro

Basic After Effects Acrobat Apple Keynote iMovie MS Office Suite Basecamp Monday.com Art Director/Production Artist, BI Worldwide Marketing Since 2010 Freelance I Also Worked With Other Various Clients Over the years -Too Many To List... Conceptualize and implement effective marketing strategies to boost sales, enhance employee engagement, and elevate client retention. Oversee all aspects of art direction, pop, print, and web production for Toyota, Lexus, Hyundai, Kia, GM, and Honda. Orchestrate and execute engaging campaigns for multiple clients to boost company sales. Develop creative marketing assets including graphic animations, websites, photography, and video content for new product launches and spearhead marketing initiatives across print and digital. Key Achievements:

• Built and launched a new brand identity, website, logo, and e-commerce merchandise.

• Transformed low-res images into high-res visuals through advanced retouching, enhancing client satisfaction.

• Designed a Kia web banner campaign that significantly boosted sales. Updated Kia’s brand identity by retouching hundreds of images for 2020–2021 vehicle models. Marketing & Art Director, Laguna Tools, Irvine, CA. 2018 – 2019 Designed and oversaw collateral development for web, trade show exhibits, P.O.P., and magazine advertisements. Re-branded company identity by creating innovative and smart marketing collateral. Directed and guided influencers, photographers, and videographers on set designs and videos. Provided top-notch support in UK sales campaigns. Designed logos for machines. Developed collateral for web campaigns, magazine ads, brochures, and one-sheet flyers. Liaised with vendors and press and coordinated meetings with sales teams. Key Achievements:

• Earned Employee of the Month for negotiating contracts and managing publications, saving thousands of dollars.

• Elevated the company’s image by reshooting all product visuals to ensure brand consistency.

• Upgraded the showroom by incorporating professionally photographed and finished products. Art Director (Freelance), Faraday Future Automotive, Gardena, CA. 2016

• Directed the design and production of launch videos, email marketing campaigns, and website graphics.

• Delivered adaptable content to meet dynamic project requirements, driving millions of views for pre-launch products. Ronald Salvo 949-***-****

salvoproductions.com ***@****************.***

https://www.linkedin.com/in/ron-salvo/ Lake Forest, CA

Direct Automotive Marketing

Strategic Planning & Execution

Content Development

Video and Television Conception

Cross-Functional Collaboration

Graphic Design

Advertising & Promotions

Print & Web Production

Photo & Video Editing

Additional Experience

Art Director/Production Artist (Freelance), Innocean, Huntington Beach, CA.

Designed marketing material for print, magazine, and web banner ads for Hyundai campaigns. Designer (Freelance), Designory, Long Beach, CA.

Produced print collateral and web asset design for Indymac Bank & Nissan Motor Company website. Designer (Freelance), Vans, Cypress, CA.

Created illustrations, retouched, and color-corrected photos for print catalogs and websites, as well as redesigned layouts for women’s dresses & swimsuits. Designer (Freelance), TBWA Chiat Day, Los Angeles CA

Managed operations of print production and art direction for national advertising campaigns for Sony, Infiniti, and Nissan USA. Art Director, Y&R Brands, Irvine, CA

Led and directed an 8-member production team.

Devised and executed national branding and marketing campaigns for Jaguar, Land Rover, Lincoln, Sony, and Mattel.

Oversaw photography, television, and printing for Jaguar, Land Rover, and Mattel national and retail campaigns.

I saved clients thousands of dollars by shooting products with my digital camera and retouching images.

Orchestrated and launched nationwide sales event campaigns resulting in boosting Jaguar sales by 63%; “Unwrap a Jaguar” increased sales by 115%, and “London Calling” by 31%. Art Director (Freelance), Saatchi & Saatchi, Torrance, CA

Coordinated with internal/external teams to design, and create advertising campaigns for Toyota Motor Company. Art Director (Freelance), Indika Entertainment, Hollywood, CA

Oversaw the creative process for the movie Charlotte’s Web. Art directing and photo retouching for magazine and newspaper ads. Creative Director, Sportfolio, Malibu, CA

Designed hundreds of mechanicals for car air fresheners and greeting cards for NASCAR, NFL, NBA, Avis, Cadillac, and NBA in Adobe Illustrator and Photoshop.

Developed website and brand identity aligned with company goals/objectives. Overseen the production, printing & photography. Education

Specialized Graphic Design Degree & Minor in Illustration American Academy of Art College, Chicago IL Airbrush, Painting, Sculpting & Life Drawing College of Dupage, Glen Ellyn, IL Honors & Awards

Effie Award, Y&R Brands, Jaguar Cars, London Calling Ad Campaign Scholarship to Savannah Art & Design School and The Rhode Island School of Design Brand Experience:

Automotive, Manufacturing

Faraday Future, Toyota Motor Company, Nissan Motor Company, Lexus North America, Kia Motors, Hyundai Motor America, Land Rover America, Lincoln-Mercury, Jaguar North America, General Motors, Cadillac Motor Company, Peterbilt Trucks, Sonic Automotive, Laguna Tool, Laguna C/C, Accurate Air Engineering Inc. Toys, Sports, Action Sports & Entertainment

Mattel, Kawasaki Motors Corporation, Vans, Pacific Sunwear, Sony USA, Sony PlayStation 3, Sony PSP, THQ Inc. Video Games, Sportfolioinc.com, Charlotte’s Web the movie, Mattel, Sports 3D Inc., Echobuzz Inc., Down Beat Jazz Magazine. Financial, Real Estate, Cellular, Medical

United Parcel Service, Proppoint.com, Liquiddium.com, Roosevelt LA Lofts, Sprint PCS, Grubb & Elis. CVS Pharmacy & Biogen Idec. Food & Wine

Francisco International, El Pollo Loco, Boston Market, T.G.I. Fridays, Rainforest Cafe, Einstein Bros. Bagels, Kendall Jackson Wines, Italians’ Restaurants, Home-Town Buffet, Daysago, Co Co’s Restaurants, Subway Restaurants.

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