Customer Success Project Management

Beckie Schuerenberg

**********@*****.*** 773-***-**** Naperville, IL

Senior B2B marketer skilled at heading cross-functional teams and activities that drive leads, sales, and customer success through targeted PR, comms, campaigns and demand generation BP Contract: August-December 2024

Customer Marketing Communications Lead

• Content and project management for assets, LP, comms for customer education on corporate programs

• Initiated customer Welcome Kit, established processes for sending, managed suppliers and shippers

• Customer email communications, segmentations, review Botify August 2022-March 2024

Senior Content and Communications Manager

• Managed current and future budget, led teams of external global PR firm, writers

• Campaign execution for product launches, exec comms, brand awareness

• Launched new sales funnel programs and processes for events, content, comms, ads, customer advocacy

• Elevated company share of voice: 56 bylines, customer stories, 15 videos, 6 audiograms, blogs

• Led content, branding for 25+ live internal presentations, webinars, external engagements

• Strategy, execution, project management for website, blog, webinars IPRO (now Reveal) February 2021-July 2022

PR and Communications Senior Manager

• Developed processes for analyst relations, customer advocacy, resulting in company recognition in Gartner, IDC, customer reviews, industry awards, G2 leadership category

• Led execution, reporting, analysis of targeted cross sell/upsell campaigns, other comms

• Launched tiered customer advocacy program with rewards

• Managed comms/demand gen budget and output for blog, social media, PR, contractors, ads

• Devised strategy for webinars, website, events, landing pages

• Led competitive intelligence, messaging/positioning, sales enablement, RFP processes iManage July 2019-February 2021

PR and Content Strategist

• Managed fiscal budget and output of external and internal writers, content development, editing, demand gen production, sales enablement, branding, and customer advocacy

• Developed strategy for corporate, customer, partner, prospect comms, website updates, external thought leadership, blogs, data sheets, solution briefs, awards, RFPs, video scripts, online event platform content, case studies

• Strategized with sales, partner marketing, customer success teams to develop and map content to customer and prospect journeys for campaigns

• Led website content through rebranding

Aprimo February 2018-July 2019

Lead PR and Content Manager

• Strategized across teams to develop company messaging for marketing activities, events

• Supervised and published blogs, (1x week) written/video success stories, product collateral, SME contributed articles, PR, emails, eBooks, RFPs, web content, landing pages, video scripts, product demos, social, and presentations on WordPress, SalesLoft, RFPIO, Sprout Social

• Led content support for analyst relations, promotion of reports

• Served as content liaison to external PR team. Supervised marketing intern Emtec, Inc. (now BridgeNext) March 2017-February 2018 Content Writer

• Collaborated with executives and SMEs of consulting firm for comms strategy for HCM, ERP, CRM services

• Developed, edited content about implementation, integration, mobility, cloud, analytics, Apdev, and managed services.

• Content included blog posts, case studies, PR, eBooks, presentations, Landing/TY pages, sales slides, web content, solution briefs.

Freelance Writer/Editor 2009-2017

CFE Media - Copy edited 20 articles per month for 2 publications on IoT, IIoT, robotics, engineering. By McCormack Public Relations - Wrote, edited eBooks, blog posts, news, case studies, thought leadership, PR, webinar materials, biographies, for healthcare IT vendors, associations, and in-house advertising. Topics included data security, HIPAA, analytics, practice management. Mahalo, other – Wrote startup e-newsletter offering resources to local moms, ad copy, editorial calendar. Researched and wrote 7 articles a week for Mahalo.com, an online encyclopedia/how-to guide. Linked pages, uploaded videos and wrote descriptions. Mahalo is now Inside.com. SourceMedia (now Arizent) 2000-2008

Senior Editor

Health Data Management, a 40,000-monthly circulation B2B healthcare IT magazine. Wrote and edited news and feature stories for web and print publications and annual resource guide. Edited stories for sponsored weekly e- newsletter, editorial calendar, covered healthcare IT news, conferences, trade shows, supervised revision of magazine stylebook. Produced mobile health e-newsletter and wrote/edited for physician practice publication. Skilled in HubSpot, WordPress, HighSpot, Meltwater, Cision, Asana/Monday, Wistia, Vimeo Bachelor of Arts in Journalism, Indiana University

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