Vice President Social Media
Resume:
BETH HRYCAJ (h-ritz-eye)
**** ***** ****** **** ******, IL 60406
708-***-**** ********@*****.***
PROFESSIONAL SUMMARY
Business and growth enabler with expertise in corporate development, creative direction, sales, marketing, and operational efficiency. Talent for uncovering hidden opportunities, streamlining processes, and empowering individuals and teams to deliver exceptional results. Proven track record of driving multi-million-dollar revenue growth, enhancing brand visibility, and optimizing resources to achieve measurable business success.
PROFESSIONAL EXPERIENCE
Vice President, Corporate Development
Ogden Foods LLC, Dec 2023 – Present
• Designed a go-to-market strategy that increased revenue by $2M in the first year by modernizing branding, packaging, and sales materials.
• Built a $500K private label revenue stream by streamlining packaging processes and coordinating production and quality assurance.
• Spearheaded new customer acquisitions, contributing an additional $200K in revenue.
• Conducted market analysis and led the acquisition of production equipment, unlocking
$1.5M in future revenue potential.
• Authored all corporate communication materials, enhancing brand positioning and stakeholder engagement.
Vice President, Corporate Development
Best Chicago Meat Co. LLC (Beavers Holdings), Jan 2022 – Dec 2023
• Reduced inventory carrying costs by 42% ($281K) and packaging costs by 5.3% year-over- year through strategic procurement initiatives.
• Expanded sales in key accounts, including Walmart ($525K), Halal products ($190K), and sports marketing campaigns ($237K).
• Launched employee engagement initiatives, including newsletters, town halls, and improved healthcare benefits, saving the company 11.2% annually.
• Led ERP system integration, rebranding efforts, and product optimization projects to drive efficiency and profitability.
• Improved accounts receivable processes, reducing outstanding days by 2.1. Vice President, Sales & Marketing
Beavers Holdings LLC, May 2020 – Jan 2022
• Developed and launched 10 new frozen meat products, driving $500K in annual sales.
• Built Affy Tapple’s year-round program, achieving $2M in total revenue.
• Secured a year-round partnership with Costco for MP Pretzel Rods and expanded Moo & Oink’s Walmart distribution.
• Streamlined product lines, reducing SKUs and caramel variations to improve efficiency and increase profit margins by 300 basis points.
• Opened 35 new customer accounts during the pandemic across all company brands.
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Creative Director
1SYNC, 2000 – 2006, Chicago, IL
• Created and directed production of collateral, corporate identity materials, direct mail, newsletters, and website.
• Designed templates for presentations, proposals, reports, email campaigns, newsletters, and corporate identity materials.
• Developed site maps, user experiences, and graphics for websites.
• Wrote and edited all corporate communications, including websites, collateral, and advertisements.
• Worked with technical developers and designers to create and maintain a dynamic and effective website.
• Executed ongoing email campaigns and newsletters.
• Created all sales materials, including presentations, proposals, and collateral.
• Coordinated events, vendors, and designers.
• Managed budgets and planned all creative and informative projects. Creative Director
FiNetrics, 2000 – 2001, Lisle, IL
• Directed production of messaging and materials, including corporate identity, direct mail, and website.
• Created and oversaw all aspects of website development including UX, sitemap, graphics and project schedule.
• Coordinated special events, including collateral, signage, staging, PR, advertising, equipment, and presentations.
• Created briefs, direction and requirement documents, budgets, and project schedules.
• Obtained and scheduled support services, such as vendors and freelance designers.
• Made recommendations for company positioning in the marketplace based on research of industry trends and competition.
• Worked directly with every department and level within the organization to develop plans to promote company growth.
Certified Cognitive Coach and Counselor
Critical Thinking for Success, 2015 - 2024
• Designed personalized plans for clients addressing addiction, anxiety, depression, focus, and personal growth through innovative coaching techniques:
Worked 1:1 with clients to promote cognitive development through various exercises and stratagems.
Used neurofeedback to help promote brain efficiency. Instructor
Columbia College, 1993 – 2001, Chicago, IL
• Provided hands-on instruction focusing on Adobe Illustrator, Photoshop, and Flash. EDUCATION
Columbia College Chicago, IL
Bachelor of Arts – Multimedia Design (3D Animation, Audio/Video, and Graphic Design)
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