Market Manager Program Development

SARAH J. GIBBONS

310-***-**** **********@******.***

SPECIALTIES:

-Effective management of accounts including creative presentations, program development to drive both account and brand revenue, utilization of sales data to grow business, and account service and merchandising to insure optimum positioning and exposure

-Innovative, team building leader with strong utilization of depletion/profit goal development, pricing, programming, training, education, and coaching techniques with distributor sales and management personnel to expand business

-Proven track record of success in the creation, planning, and management of special events and brand promotions to increase visibility and drive revenue

-Mixology experience and cocktail menu development

-Attendance and presentations/event coordination at large scale industry events

(Tales of the Cocktail, TAG Awards, San Diego Spirits Festival) PROFESSIONAL EXPERIENCE:

S Gibbons Selections, California, Nevada 2021-Present Contract Market Manager

-Built consulting business by working with selected brands on contract basis to utilize my knowledge of the markets, key accounts, and distribution networks to assist in the achievement of points of distribution and case volume

-Worked with selected brands to utilize my industry knowledge to convert them from self-distribution to a distributor network.

-Created and produced brand building events for selected brands to gain consumer and industry knowledge

-Effectively managed marketing and sales budget to maximize ROI for all events, collateral, promotions, and trade spends

-Partnerships include Freeland Spirits, Yola Mezcal, Cool Cat Wine Spritzers, and Honest Abe Cider

SIA Scotch Whisky, Nevada, Southern California 2016-2022 Regional Market Manager

-Responsible for the sales and promotion of SIA Scotch Whisky in the Nevada and Southern California markets, increasing points of distribution and volume, sourcing and planning marketing and promotional opportunities, and presenting to broad market and chains for new business

-Management of distributor relationships in market, conducting meetings and presentations, managing programming and pricing, and utilizing regular work- withs in markets to increase focus and develop accounts

-Management of Brand Market Ambassador and Promotions team, including trainings, evaluations, event management, and budget reconciliations

-Assisted in the transition to becoming a Diageo emerging brand, overseeing and conducting Diageo and Distributor training, and facilitating and managing depletions of old label inventory throughout the major markets in the US

-Grew the brand to a 75 case per month brand in the Nevada Market with the success of sell in and store programming to Lee’s, Ben’s Wine and Spirits, and gaining approved status in MGM Resorts with points of distribution in the MGM properties at 80%

-Grew the brand to a 100 case per month brand in the California market with regional placements in Bristol Farms, Lazy Acres, Jon’s, and On premise success highlighting an after dinner SIA/Coffee cocktail in the top independent and chain steakhouse concepts in the state

Casa Dragones Tequila, Southern California 2013-2015 Market Manager/Brand Ambassador

-Responsible for increasing distribution and sales of Casa Dragones Tequila throughout the territory utilizing key account calls, distributor management, and marketing event implementation, with key focus in the on premise channel

-Creation and management of on and off premise educational and promotional programming to increase consumer awareness and pull through of the brand

-Implementation of annual market plan, pricing, and programming initiatives within the distributor

-Successful development and sell in of specialty menu features for key on premise account placement, utilizing creative opportunities to implement features for sipping tequila

-Responsible for implementation of public relations and special event programming for the brand in market such as chef pairing dinners, social media implementation, and public relations communication in market

-Delivered results in the Southern California On Premise Channel of 35% depletion increase and 23% growth in accounts sold for Casa Dragones CY 2014

-Promoted in January 2014 to Southern California Market Manager, with additional focus added to off premise channel and upper level distributor management

Illva Saronno S.P.A., West Coast 2011-2013

Disaronno/Tia Maria Western Region Area Manager

-Responsible for the direct management and support of the National Distributors

(Bacardi USA, Kobrand) and regional distributors in the Western Region for execution of all brand sales and marketing goals in the territory

-Productive creation and implementation of quarterly promotional plans/budgets per channel by market

-Presentation and leverage of all Disaronno and Tia Maria global marketing trade tools and initiatives to national and local distributor teams, and key accounts in the territory

-Innovative leadership in building and maintaining strong working relationships with regional distributor personnel and key accounts in territory, leveraging ILLVA portfolio to grow off premise display activity, on premise menu/feature placement and promotional programming activity to target consumer base

-Delivered volume increases of 18% for Disaronno in the Western Region, additionally executing 10% over KPI quota for menu placements and display feature gains throughout the area.

Gruppo Campari, West Coast 2008-2011

Palm Bay International/Next Level Marketing

APEROL/CINZANO WEST REGION AREA MANAGER

-Responsible for ensuring execution of all sales and marketing goals for the Aperol and Cinzano brands in the West Coast markets including California, Nevada, Arizona, Oregon, and Washington

-Effective direction of Southern Glazer’s teams in the market with regards to case volume, budget planning and analysis, pricing, inventories, incentive programs, and brand business reviews

-Creation and implementation of specific marketing plans and event partnerships to assist in the growth of the Aperol and Cinzano brands in region, including development of cross promotional relationships to optimize brand audience, and conception and execution of brand building events in area

-Responsible for growing key account business in the on/off premise on a regional level, calling on chain buyers to sell in Aperol and Cinzano products and promotional programming, increasing Aperol regional on premise chain market share by 49%

--Succeeded in growing the Aperol/Cinzano brands by 114 % in the territory in CY 2010, achieving key long term placements at Cosmopolitan Casino Resort and Aria Casino Resort in Las Vegas, as well as the achievement of 500 menu placements throughout the California market

SKYY PORTFOLIO LUXURY BRAND SPECIALIST

-Responsible for ensuring execution of key sales and marketing goals for the luxury brands in the SKYY Spirits portfolio in the on-premise channel of the Southern California market

-Resourceful direction of Southern Glazer's teams in the market with regards to the management and coordination of key account sales and marketing activity, utilizing distributor work-withs and ongoing team product/program training to achieve focus on brands

-Successful development of drink menu features, brand-building consumer focused promotions, and special event execution to increase awareness, distribution, and pull through of SKYY Luxury Brands

-Execution of Key Account staff trainings and staff incentives to increase focus on the brands and build solid account relationships

-Efficient and results oriented management of assigned program budgets, and effective tracking and analysis of all program results

-Exceeded all Key Performance Indicators, achieving all goals in product placements, menu mentions/features, account staff trainings and incentives, and growth percentage of brands in key accounts

ADDITIONAL EXPERIENCE:

Scottish & Newcastle Importers Company, Los Angeles Los Angeles Sales Representative

Red Bull North America, Inc., Central New York

Market Team Manager

EDUCATION:

Bachelor of Arts, Political Science

State University of New York College at Oswego, Oswego NY

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