Director Performance Marketing

Nicole Sborz

Nashville, TN, U.S.A +1-570-***-**** ******@*****.*** https://www.linkedin.com/in/nicole-sborz/ SUMMARY

Dynamic and results-driven marketing executive with over 12 years of experience in digital marketing, brand strategy, and team leadership. Proven track record of managing multi-million dollar budgets and driving growth for startups to Fortune 500 companies across diverse industries including tech, retail, and finance. Expertise in:

• Developing and executing comprehensive marketing strategies across search, social, and retail channels

• Leading high-performing teams and fostering a culture of innovation and excellence

• Leveraging data analytics to optimize campaign performance and ROI

• Building strong client relationships and delivering executive-level presentations

• Implementing CRM strategies and global marketing initiatives Adept at balancing strategic vision with hands-on execution, with a focus on driving lead generation, e-commerce growth, and brand awareness. MBA-educated with a strong foundation in business management, P&L oversight, and cross-functional collaboration. Passionate about mentoring talent and staying at the forefront of marketing trends to deliver cutting-edge solutions in a rapidly evolving digital landscape. TECHNICAL SKILLS: Performance Marketing, Data Analytics, SEO/SEM Marketing, Social Media Marketing, Retail Marketing, Global Marketing Strategy, Brand Strategy, CRM Management, Budget Management, Coaching/Mentoring, Quarterly Reviews, Executive Presentations, Communications, Client Presentations, Salesforce VERTICAL EXPERIENCE Auto, Retail, Tech, SaaS, B2B, D2C, CPG, Luxury, Finance, Startup and Non-profit PROFESSIONAL

Paro.ai Chicago, IL, U.S.A

Director of Paid Marketing – Contract 01/2024- current Leading point for all paid marketing initiatives, ensuring efficient execution of Q1 strategy while developing the testing road map and reporting for the remainder of 2024.

● Support agencies with execution, increasing lead volume and signed SOW values efficiently

● Own current and expanding paid media strategy (Search, Social, Affiliates etc.) while putting together a Q2 onward testing roadmap

● Iterate on current reporting as well as develop new custom reporting allowing for greater optimization and analysis

● Partner cross-functionally to help define strategic opportunities and priorities, supporting spend efficient lead growth in support of the inbound sales team

Metropolis Technologies, Inc. Nashville, TN, U.S.A Director of Marketing 09/2022- 12/2022

Led internal and external marketing communications transforming the company from the start-up investment phase into its first successful commercial awareness and lead generation programs.

● Led content creation ideation and development

● Developed Marketing Positioning framework

● Worked with Growth team to develop CRM framework

● Built and executed Search and Social campaigns focused on lead generation

● Worked with Analytics team to build out KPI and reporting framework Mindshare Chicago, IL, U.S.A

Group Account Director 03/2020- 09/2022

Led Search, Social and Retail digital strategy with the objective to align tactical execution and program direction to achieve client goals and provide positive results across multiple brands. Clients included Kimberly-Clark, Clarins, David Yurman, Regions Bank, Viasat, CBRE, Wall Street Journal and Tyson Foods.

● Managed and mentored a team of thirty-three direct reports across multiple clients

● Led strategy, execution, and reporting for digital media programs

● Consulted on brand management and global media initiatives

● Developed CRM strategies within paid media

Publicis Media Chicago, IL, U.S.A

V.P. Global Group Account Director 03/2019 – 03/2020 Led the transition of Search and Digital Retail strategy and activation from US focused to seamless global brand experience. Clients included Hewlett Packard and Hewlett Packard Enterprise.

● Managed and mentored a team of seven direct reports locally and fifteen global reports

● Led global strategy, execution, and reporting for digital media programs

● Facilitated client channel partner marketing education series

● Composed Agency POVs and white papers aiding in thought leadership

● Managed P&L, contracts, and resourcing across client portfolio

● Consulted on strategy for new business opportunities Group Account Director 01/2018 – 03/2019

Led Paid Search and Paid Social strategy and execution across multiple clients in adherence with client goals. Clients included NEXT, Hewlett Packard and Hewlett Packard Enterprise.

● Directly managed a team of six reports in the US and indirectly helped manage three additional regions globally

● Led client communication, account planning, QBRs, marketing strategy, execution, reporting/KPI strategy, cross-agency collaboration for several stakeholders

● Consulted on Paid Search and Paid Social strategy for global projects

● Managed vendor relationship and contract

Account Director 01/2016 - 12/2017

Led regular strategy sessions with the objective to align on tactical execution and program direction; providing strategic guidance for integrated SEM and Social strategies to achieve client goals and provide positive results. Clients included Hewlett Packard and Tena.

● Directly managed a team of six reports

● Led client communication, account planning, marketing strategy and digital execution

● Responsible for data and analysis of performance marketing programs

● Consulted on Paid Search and Paid Social strategy for global projects

● Built and presented QBR and monthly reporting to client senior leadership Senior Account Manager 07/2015 - 12/2015

Account Manager 06/2014 - 07/2015

iProspect Chicago, IL, U.S.A

Search Marketing Coordinator 03/2013 - 06/2014

See3 Communication Chicago, IL, U.S.A

Marketing Coordinator - Internship 09/2012 - 12/2012 BioReliance Rockville, MD, U.S.A

Order Management Specialist - Contract Position 01/2011 - 08/2011 Johns Hopkins School of Public Health Baltimore, MD, U.S.A Lab Manager/Research Technician 10/2008 - 05/2010

EDUCATION & OTHER

Loyola University, M.B.A Chicago, IL, U.S.A 2013

The Pennsylvania State University, B.S. Biology State College, PA, U.S.A 2008 PUBLICATIONS: Clarke G. Tankersley, Dimitrios Georgakopoulos, Wan-Yee Tang, Eric Abston, Alexis Bierman, Nicole Sborz. “Effects of Ozone and Particulate Matter on Cardiac Mechanics: Role of the Atrial Natriuretic Peptide Gene.” Toxicological Sciences, Volume 131, Issue 1, January 2013, Pages 95–107. OTHER EDUCATION: Google Certified, Meta Certified, Amazon Retail Certified

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