Business Development Account Director

Sam Adams: Brewing the American Dream

Speaker & Marketing Coach 2019-2023

Small Business Expo San Diego

Speaker & Marketing Coach 2019, 2022

Small Business Development Center

Marketing Workshop Presenter 2021, 2023

SCORE San Diego

Marketing Workshop Presenter 2020, 2022

661-***-****

*****@********.**

www.ordinari.co

San Diego, CA

C O N T A C T I N F O R M A T I O N S U MMARY

S K I L L S

P L A T F O R M S

E D U C A T I O N

WORK E X P E R I E N C E

Account Management

Hubspot

Go To Market Strategy

Instantly Zapier

Speaking & Presenting

ClickUp

Client Retention

Semrush Illustrator

Team Leadership

Meta

B2B Cold Email

Canva Google Analytics

Scope Upselling

Asana

Content Creation

Mailshake Sprout Social

BA, Graphic Design

Cal Poly Pomona

2009-2013

Director of Client Experience (Account Director)

Sr. Account Manager, Strategist

TAVO Media Group

San Diego Reader Digital Agency

Maintained Reliable Account Retention: Strengthened key client relationships during both positive and negative engagements in order to protect monthly recurring revenue while maximizing value delivered. Developed Proactive Strategy: Defined, scoped, and owned the execution of 90- day client strategy plans across all accounts leading to a healthier workflow for the creative team and more proactive strategy recommendations for the client. Boosted Account Profitability: Identified personnel, vendor, and system-based opportunities to increase deliverable efficiency while reducing team hours. Trusted with Impactful Presentations: Lead critical meetings with stakeholders to streamline impactful communication and underline client experience. Drove Team Growth: Engineered team growth by defining clear objectives and allocating the necessary resources and coaching to support their achievement. Preserved Key Client Relationships: Renewed trust with key accounts in jeopardy by creating relationships with stakeholders and presenting strategic plans that demonstrated our understanding of their business. Owned Development Of New Service Offering: Owned the deployment of a research marketing service offering from end-to-end resulting in an 18% increase in monthly recurring revenue with no additional headcount. Spearheaded Sales Enablement: Increased monthly deals 35% by creating sales infrastructure in Hubspot, implementing outbound cold email campaigns to generate leads using Instantly, and providing weekly sales team training. Owner—Account Director

Ordinari Marketing

Cultivated Agile Growth: Achieved consecutive 100% year-over-year account growth 2021-2022 while transforming Ordinari from a solopreneurship to a dynamic 7-member marketing team.

Earned Unrivaled Client Retention: Amplified lifetime customer value 40% by engineering team-wide relationship-building systems that boosted average customer lifespan from 1.1 to 1.9 years.

Secured C-Suite Buy-In: Secured over $800k in deals and $1.6m in renewals by forging effective relationships with C-suite executives and stakeholders. 2018-2023

June 2023-Current

2022-2024

Brian is a digital marketing account director with extensive experience in client account management, key account retention, and B2B Sales across services including search engine optimization, PPC campaigns, social media strategy, email marketing, and content production. S P E A K I N G

E N G A G E M E N T S

B R I A N H E R N A N D E Z

D I G I T A L M A R K E T E R A N D C L I E N T E X P E R I E N C E D I R E C T O R

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