Marketing Manager Project

Eslam Shama

Houston, TX - +1-832-***-**** - **********@*******.*** - www.linkedin.com/in/eslam-shama

Summary

Forward-thinking Sales and Marketing Manager skilled in coordinating and managing staff, deploying successful marketing campaigns, and surpassing revenue objectives. Utilizing market-savvy approaches and persuasive negotiation skills, consistently achieving exceptional results. Talented project manager with tenacity and sound judgment, ensuring successful outcomes.

Professional Highlights

Successfully developed and executed business strategies, driving growth and operational efficiency across international markets.

Increased market presence and revenue through effective sales management and client relationship building.

Led initiatives that enhanced brand visibility and optimized shelf space in the retail market.

Boosted customer satisfaction and retention with tailored marketing strategies and loyalty programs.

Improved financial performance and efficiency through effective budget management and resource optimization.

Work Experience

SUN SNACK [05/2019 to Current]

Sales and Marketing Manager - Houston, Texas.

Conducted market research to identify new business opportunities and stay ahead of industry trends.

Analyzed sales and marketing data to improve strategies.

Improved brand visibility with well-executed promotional campaigns and engaging social media content.

Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.

Skills: Sales Strategy Development, Client Relationship Management, Negotiation Skills, Lead Generation and Conversion, Sales Forecasting, Customer Service, Market Research, Brand Management, Digital Marketing, Content Marketing, Advertising, Product Launch Management, Data Analysis, Market Analysis, Financial Acumen, Verbal and Written Communication, Presentation Skills, Public Speaking, Team Leadership, Project Management, Time Management, Training and Development, CRM Software, Strategic Planning, Problem-Solving, Innovation, Product Knowledge, Market Trends.

Sales Manager - Dubai, UAE.

Handled customer relations issues, enabling quick resolution and client satisfaction.

Increased sales revenue by developing and implementing effective sales strategies.

Skills: Sales Strategy Development, Sales Forecasting, Territory Management, Target Setting, Client Relationship Building, Customer Retention, Negotiation Skills, Customer Service, Team Leadership, Coaching and Mentoring, Performance Management, Conflict Resolution, Verbal and Written Communication, Presentation Skills, Active Listening, Data Analysis, Problem-Solving, Sales Metrics Understanding, Product Knowledge, Market Awareness, Competitive Analysis, Time Management, Project Management, Territory Management,CRM Software, Sales Tools, Reporting, Closing Skills, Influencing Skills, Contract Negotiation,Adaptability, Resilience .

FRIESLAND CAMPINA [05/2016 to 05/2019]

Channel and Category Development Manager - Dubai, UAE.

Identified and reported key performance indicators to define successful category management.

Partnered with buyers to develop category-appropriate order frequency for spend under management.

Skills: Category Strategy Development, Product Assortment Planning, Category Analysis, Pricing Strategy, Merchandising, Channel Strategy Development, Channel Partner Management, Trade Marketing, Distribution Management, Channel Conflict Resolution, Data Analysis, Sales Forecasting, Market Research, Competitive Analysis, Stakeholder Management, Vendor Negotiation, Cross-Functional Collaboration, Presentation Skills, Team Leadership, Project Management, Coaching and Development, Consumer Behavior Understanding, Shopper Marketing, Customer Segmentation, Budget Management, ROI Analysis, P&L Management, Category Management Software, CRM Tools, Sales and Marketing Analytic Tools, Long-Term Planning, Innovation, Problem-Solving, Adaptability, Flexibility.

Shopper Marketing Manager - Jeddah, KSA.

Accomplished multiple tasks within established timeframes.

Enhanced customer satisfaction by resolving disputes promptly and maintaining open lines of communication.

Skills: Shopper Research, Consumer Insights, Customer Segmentation, Path to Purchase Analysis, Shopper Marketing Strategy, Campaign Planning, Promotion Planning, Brand Activation, Retailer Relationship Management, Trade Marketing, Channel Strategy, Merchandising, Creative Campaign Development, Innovation, Trend Awareness, Cross-Functional Collaboration, Stakeholder Management, Presentation Skills, Vendor Management, Campaign Execution, Budget Management, Timeline Management, Resource Allocation, Data Analysis, Sales Data Interpretation, ROI Analysis, Performance Tracking, Digital Marketing, E-Commerce Marketing, Omni-Channel Marketing, Budgeting, Cost-Benefit Analysis, Financial Reporting, Team Leadership, Training and Development, Motivational Skills.

PEPSICO [01/2014 to 05/2016]

Senior Key Account Manager -Jeddah, KSA.

Negotiated contracts and pricing agreements, securing advantageous terms for both the company and the client.

Established trust among clients by providing tailored recommendations based on their specific needs.

Skills: Relationship Management, Client Retention, Account Planning, Customer Service Excellence, Sales Strategy Development, Negotiation Skills, Upselling and Cross-Selling, Closing Skills, Market Expansion, New Business Acquisition, Strategic Partnerships, Proposal Development, Stakeholder Management, Cross-Functional Collaboration, Presentation Skills, Conflict Resolution, Long-Term Planning, Problem-Solving, Customer Insights, Risk Management, Data Analysis, Sales Forecasting, Market Analysis, Performance Reporting, Team Leadership, Coaching and Development, Motivational Skills, Resource Management, Budget Management, P&L Responsibility, ROI Analysis, Pricing Strategy, Product Knowledge, Industry Expertise, Regulatory Compliance, Adaptability, Resilience, Change Management.

ARABIAN TRADING SUPPLIERS [12/2012 to 01/2014]

Key Account Manager -Jeddah, KSA.

Built and maintained strong client relationships to drive business growth.

Strengthened client relationships through regular communication and effective problem-solving.

Skills: Client Relationship Building, Customer Retention, Account Planning, Customer Service, Sales Strategy Development, Negotiation Skills, Upselling and Cross-Selling, Deal Closing, Growth Opportunity Identification, New Business Acquisition, Proposal Development, Market Expansion, Stakeholder Management, Cross-Functional Collaboration, Presentation Skills, Conflict Resolution, Long-Term Planning, Problem-Solving, Customer Insights, Risk Management, Data Analysis, Sales Forecasting, Performance Monitoring, ROI Analysis, Team Collaboration, Coaching and Mentoring, Motivational Skills, Resource Management.

UNILEVER [12/2012 to 01/2014]

Category Management Manager - Cairo, Egypt.

Resolved staff member conflicts, actively listening to concerns, and finding appropriate middle ground.

Cross-trained existing employees to maximize team agility and performance.

Skills: Category Strategy Development, Product Assortment Planning, Category Analysis, Pricing Strategy, Merchandising, Data Analysis, Market Research, Performance Metrics, Consumer Behavior Understanding, Shopper Insights, Customer Segmentation, Path to Purchase Analysis, Long-Term Planning, Problem-Solving, Innovation, Competitive Analysis, Cross-Functional Collaboration, Vendor and Supplier Management, Stakeholder Management, Presentation Skills, Category Management Software, CRM Tools, Data Visualization Tools, Vendor Negotiation, Influencing Skills, Contract Management.

Account Manager - Alexandria, Egypt.

Increased client satisfaction by building strong relationships and addressing their needs promptly.

Maintained high client retention rate by providing exceptional customer service and anticipating client needs.

Skills: Client Relationship Management, Customer Service, Account Planning, Client Retention, Sales Strategy Development, Upselling and Cross-Selling, Closing Sales, Effective Communication, Negotiation, Listening Skills, Sales Forecasting, Product Knowledge, Industry Awareness, Competitive Analysis, Prioritization, Organization, Attention to Detail, Budget Management.

Education

Master of Business Administration (MBA): Marketing

Cairo University [12/2012]

Bachelor of Science and Education: Physics and Chemistry

Alexandria University [09/2007]

Training and Certificates

Category Strategy Planning - FrieslandCapmina Commercial Academy.

Joint Business Plan (JBP) - FrieslandCapmina Commercial Academy.

Driving Performance with Retail Audit Analysis - ACNielsen.

Key Accounts Management Process - PEPSI Training Academy.

Simdustry - Stimulate your business - MEHRAT.

Store Wars Business Simulation - MEHRAT.

On-Shelf Availability Expert - Unilever Training Institute.

Certified Marketing Manager - American Management Association.

Consultative Selling Skills - IFC (World Bank Group).

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