SOUNDS LIKE STU Freelance Creative Director+ Current
•Agencies/Businesses + (Clients/Qualifiers):
—InSync Training (UX/UI Consultant, Copywriter for the leader in Virtual Solutions Learning)
—FCB Chicago (Anheuser-Busch brands (Bud Light, Chelada, Michelob Ultra, Stella Artois))
—Digital Surgeons (Rapsodo Golf Monitors)
—GPJ (Indeed conference, FutureWorks 2022) —Lakehouse LTD (FIFA+ Collect) —The Mom Project
—160/90 ATL Experiential Agency (Courtyard Marriott, USAA, Truist Visa + NFL, BetterUp)
—Voice Acting (Character-games, YouTube Series, Commercials, eLearning, Explainer & Corp. Videos) UNIVERSITY OF TENNESSEE Professor of Advertising Current
•Part-time teacher of upper and graduate-level students in Advertising Creative Strategy and Brand Activation.
MAIN & ROSE (Denver, CO / Remote) Group Creative Director 3 Yrs
•Creative nurturer for a nimble, bespoke, female-owned branding collective with digital & social acumen infiltrating global accounts big & even more personal.
SAVANNAH COLLEGE OF ART & DESIGN (SCAD) Professor of Advertising/Branding 3 Yrs
•Full-time professor in Concept Development, Brand Development, Innovation, UI / UX, Copywriting & Design in e-Learning, virtual, hybrid & in-person class formats. So Creative Directing, but mentoring & teaching Gen-Z.
•Created & directed ADMAX, an awards competition initiative for students. Awards won in our inaugural quarter: D&AD New Blood, Cannes Future Lions (multiple short listed). GEOMETRY GLOBAL (Chicago) VP / SVP, Creative Director 5 Yrs
•Selected to rejuvenate & resurrect powerhouses (Beam Suntory, Inc & Coca-Cola).
•Brought a series of first-ever innovations to consumers, exceeded KPIs, earned Ex Awards, Effies & Reggies.
•Grew revenue 73% (experiential, shopper & digital activations) evolving clients’ marketing strategies.
•Institutionalized the EFFIE award submission process to earn Geometry the #1 most awarded agency. OGILVY & MATHER (Chicago) Creative Director 2 Yrs
•Managed global audit of shopper marketing creative processes for SCJohnson offices in Buenos Aires, Mexico City, Shanghai, London & Bangalore, India.
•Results included substantial YOY efficiencies in trans creation, toolkit development & adaptation, as well as expansion of SOWs to include experiential activations easily executable at local levels.
•Instituted new Creative + Account Team training program to introduce modern protocols for development, production & execution of market activations & IMC projects across 68 countries. Creative Director
Copywriter
Consultant
Professor
Voice Actor
About
Multi-discipline, strategy-first creative leader with a 360 interactive brain who connects brands with humans in client-pleasing, award-winning creative. Innovator, resurrector & launcher of brands in B2C to DTC to B2B including TV, Experiential, Social, Shopper Marketing, eCommerce, Mobile, Web & Digital. Clients
Coca Cola, Sharpie, Beam Suntory, Brown-Forman, Miller Coors, Anheuser Busch, AT&T Wireless, GSK, KFC, Taco Bell, Blue Cross/Blue Shield, Milk, EA Sports, MLBaseball, Chicago Cubs, Ford Motors, Sony, Kraft Foods, SCJohnson Int’l, United Nations, + more.
Stu’s Portfolio+ // Stu’s Email // 773-***-****
SOUNDS LIKE
THOMPSON
STU
FCB / DRAFTFCB (San Francisco-Chicago) Sr. CW / ACD / Creative Director 7 Yrs
•Promoted to upgrade the work ethic & aesthetic to a nimbler, innovation-based new business-winner model.
•Scored big wins as key creative, presenter & agency-diplomat for KFC & Coors.
•Selected to lead Brown-Forman spirits account win & grow incremental business for Sharpie, & Milk. Produced 1st integrated app, brand site & Fb tab for a spirits brand with Brown-Forman.
•Leveraged a command of traditional (TV, Print, etc.) to marry marketing efforts with digital & social tech to produce programs & campaigns that delivered results, were on-brand & on-strategy.
•Fine-tuned collaborative IAT skills working in multiple disciplines at once to become a truly integrated creative who could lead teams in brand development from start to finish. CHICAGO PORTFOLIO SCHOOL / SF ART INSTITUTE Instructor 10 Yrs
•Hired to evolve & teach new curricula & modernize the department to be more creatively-focused.
•Co-chaired award-winning work from classes taught in all four levels (Concepting 101, Integrated Campaigns, Portfolio Finalization aka “Get That Last Campaign & Get You A Job)” Stu’s Portfolio+ // Stu’s Email // 773-***-****
CREATIVE CIRCUS (Atlanta, GA) Copywriting & Art Direction UNIVERSITY OF ALABAMA (Tuscaloosa, AL) MA in Advertising, PR & Applied Communication BA in Advertising/English
EDUCATION
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