Marketing Specialist Go-To-Market

************@*****.*** 617-***-**** Linkedin Vancouver, BC Open Work Permit

ARCHIE VORA

WORK EXPERIENCE

CLOUDDATA TECHNOLOGY

Marketing Specialist 01/2024 – 12/2024, San Jose, CA

● Developed and executed comprehensive go-to-market strategies across multiple channels(digital + LinkedIn

+ email + SEO), including acquiring sales-qualified leads for the HR workforce management launched

SOLUTION

● Directed customer-focused marketing campaigns generating a 2X monthly pipeline through integrated digital

channels, achieving 250% ROI

● Collaborated with product teams to launch new features based on user insights, achieving a 20% increase in

retention rates

● Spearheaded end-to-end product marketing strategies for internal mobile applications, resulting in a 125%

increase in user acquisition and an 18% improvement in activation rates

ALUMNI VENTURES 08/2023 – 12/2023, Boston, MA

Marketing Specialist & Syndications

● Managed end-to-end marketing campaign lifecycles, resulting in a 50% increase in engagement metrics

● Developed and optimized email marketing strategies for 25,000+ global investors using Hubspot

● Improved campaign performance through A/B testing, achieving a 2.9% increase in CTR and open rates

● Leveraged advanced analytics tools including Tableau, and Google Analytics to optimize customer journeys

and reduce drop-off rates by 12%

BRIGHT BRAIN 01/2020 - 12/2021, Mumbai

Digital Account Manager - Growth

● Orchestrated 20+ multi-channel marketing campaigns integrating traditional and digital tactics, generating

2,000+ qualified leads

● Implemented data-driven website optimization strategies using SEMrush and Google Analytics, significantly

improving conversion rates and reducing bounce rates

● Led multiple cross-functional teams to deliver complex marketing projects, improving productivity by 15%

● Managed relationships with external partners, marketing and PR agencies, and stakeholders to ensure aligned

execution of marketing initiatives

● Collaborated with Business Intelligence team to automate reporting dashboards utilizing data from Excel

and SQL

LITTLE BLACK BOOK 05/2018 - 01/2020, Mumbai

Growth Marketing Associate

● Launched successful omnichannel GTM campaigns resulting in a 125% increase in mobile application

sign-ups

● Optimized user experience leading to an 18% improvement in activation rates and a 12% reduction in drop-off

● Conducted customer behavior analysis using Hotjar and Google Analytics, leading to a 35% increase in

transactions

● Executed marketing campaigns to support the new features of the LBB App/ shop and exceeded user

registration by 500%

TOOLS

● CRM: Hubspot, Salesforce, Shopify

● Project Management: Wrike, JIRA, Asana

● Programming Languages: R, SAS, SPSS, SQL

● Data Visualization: Looker Studio, Tableau, MS Excel

● Marketing Tools: MS Office Suite, Google Analytics 4, Pendo, Hubspot, Hootsuite, Hotjar, DV 360

● Survey: Qualtrics, Google Forms

EDUCATION

Master of Science in Marketing Suffolk University Boston, MA 01/2022 – 01/2023

Bachelor of Mass Media- Advertising Usha Pravin Gandhi College Mumbai, India 06/2013 – 05/2016

CERTIFICATION

Post Graduation Diploma Digital Marketing and Communication MICA, upGrad 06/2020 - 01/2021

Tableau 2024 Training for Data Science Udemy 04/2024 - 07/2024

Product Analyst Pendo 09-2024- 10/2024

Hubspot Inbound Marketing Certification 01-202*-**-****

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