BRIAN A. LICATA
*** ******* ***** *******, ** *4223 716-***-**** ********@*****.*** Sales Management, Distribution & Operations
Articulate performance-driven professional with exceptional interpersonal communication skills. Proven ability to make executive decisions, take charge of difficult situations and deliver positive results. Tenacious in establishing new business, securing customer/client loyalty and forging strong enduring business to business partnerships.
Exceptional mentor and coach, combine business acumen with innate leadership abilities and retain top- performing staff and corporate standards.
KEY COMPETENCIES
Background includes, but is not limited to, the following key areas:
Sales & Marketing Relationship Building Customer Service
Mechanical Repair Analysis Vendor Qualifying & Negotiations Supply Chain Management
Service Dealer Management Outsourcing Cost Containment & Controls
Territory Management Expediting & Prioritizing Data Analytics
New Business Development Personnel Training & Supervision PowerPoint Presentations
Visual Merchandising Extensive Product Knowledge Market Share Expansion
Strategic Sales Plans New Territory Penetration Pricing Structures/Positioning
On-Site & Field Work Social Media Marketing Support Troubleshooting & Solutions
Extensive C-Level Interface Process Controls & Improvements Resolving Escalated Issues
Identifying Key Markets Team Building/Collaboration Market Analysis & Trends
Inside/Outside Sales Mgmt Recruit, Hire & Dismiss OSHA Certified SELECTED KEY ACHIEVEMENTS
Developed, maintain and currently under contract as business consultant for 4th Generation Construction, Inc., Stanscape, Double J Excavation, Inc., Kelley’s Tree Service, et al.
Consistently recognized and/or awarded for outstanding CSI scores, developing lucrative referral business and enhancing company profiles throughout career.
Initiated and established price-level structures specific to the Off Road Construction Market resulting in dramatic increase in overall sales. Received special recognition from Groeneveld.
Recognized industrial opportunity and launched product distribution, successfully capturing southeast market for efficiency-type products.
Achieved top percentile rating and #1 in off-road market sales.
Instrumental in securing contractual agreement with multiple-levels of distribution accounts that played key role in overall sales.
Trained and managed manufacturing sales and distribution sales representatives.
As Operations Manager have consistently established and cultivated valuable business relationships and maintained high producing, conscientious, client centered sales team. PROFESSIONAL EXPERIENCE
HYDRAULIC SUPPLY CO, Buffalo, NY 01/24 – 10/24
Sales & Hydraulic crimping training support
Account Manager
WNY CONSTRUCTION SERVICES, Buffalo, NY 12/21 – 01/24 Offering consulting for all areas of sales, business operations and process improvements Independent Consultant/Working Owner
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BRIAN A. LICATA
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Professional Experience (cont.)
VILLANI’S LANDSCAPE EQUIPMENT and 12/17 – 12/21
VILLANI’S LAWN & LANDSCAPE LLC, Niagara Falls, NY
Operations Manager
MILTON CAT, Batavia, NY 2/07 – 12/17
Account Executive (3/10 – 12/17)
General Line Territory Manager (5/07 – 3/10)
Compact Construction Equipment Territory Manager (2/07 – 5/07) GROENEVELD. Tampa. FL 1/99 – 2/07
Branch Sales & Operations Manager (1/04 – 1/07)
Account Manager state-wide (1/99 – 1/04)
EDUCATION & CERTIFICATIONS
ERIE COMMUNIYTY COLLEGE, North Campus, Williamsville, NY A.A.S. degree program, Criminal Justice
GPA: 3.90/4.00
KENMORE EAST H.S., Kenmore, NY
Major: Technology
Regents Diploma
JENIE AERIAL WORK PLATFORM & TELEHANDLER SAFETY Certified CATERPILLAR FINANCIAL Courses 1, 2, & 3 Certified
OSHA Certified
Aeroquip Fluid Conveying Rubber Hydraulic Hose and Fittings (RHHF) Level 200