Business Intelligence Marketing Operations

Keith Connearney

Somerville, *** Somerville Ave #2 ***********@*****.***

781-***-**** www.linkedin.com/in/kconnearney

Marketing Operations Director and Data Analyst

TECHNOLOGY DATA SCIENCE SALES MARKETING

Over the course of a 25 year career I've filled a variety of vital leadership roles with an emphasis on: operations, data analytics, business intelligence, optimization, and especially supporting marketing/sales platforms with cross-functional teams.

AREAS OF EXPERTISE

• CRM Platforms • Advanced Data Analytics Reporting

• MAP Platforms • Business Process Improvement

• Artificial Intelligence • Business Intelligence

EXPERIENCE

Microsoft Nov 21 – Aug 24

Senior Principal Marketing Operations Analyst

Supplied the Healthcare and Life Sciences division with “next level down” granular reporting, digging into metrics beyond the dashboards for Sales and Marketing performance information.

Devised a method of determining how and when Marketing was engaging with high value contacts during the sales cycle, leading to changes in business practices and marketing content. Increasing response rates by 15%.

Automated a method of building out buyer journeys in Power BI painting a complete view of all customer interactions. Allowing us to better predict client interaction and behavior.

Assisted in the development of a Marketing data warehouse built on the Azure platform. Providing better insight across different marketing/sales platforms. Unifying our reporting strategy.

Became the SME for AI within the healthcare Marketing Operations group, and spearheaded an effort to apply AI to our reporting needs.

Built out reporting for VAR performance, supplying valuable information on how we should support our Healthcare partners and make better business decisions.

SAI Global Feb 21 – Sept 21

Global Head of Marketing Operations

Provided executives with valuable Sales and Marketing data for planning and transition purposes.

Automated previously manual processes like Lead assignments increasing our speed to connect to potential clients.

Oversaw the integration of ABM tools with our SFDC platform. Allowing us to better target our prospects.

Lead a Marketing Operations team to increase efficiency of Marketing and Sales execution through techniques like Lead Scoring, and Marketing Attribution. Increasing client engagement.

Helped transition a division of the company, and its systems into a separate independent organization.

SiriusDecisions Feb 15 – Nov 19

Director Customer Success and Research Operations

Delivered valuable KPIs, and client retention data to leadership so they could effectively take the pulse of the business.

Assisted in the management of a small group of developers stationed overseas to drive projects, and CRM enhancements.

Mentored customer success managers providing reporting, and scheduling tools in order to best address the needs of our clients.

Used advanced Excel skills to prototype new custom tools then built complex dashboards to visualize the numbers making them easier to: understand, digest, and execute on.

Frequently performed statistical analysis, and ad hoc reporting for a team of over 70+ research analysts

Maintained a client satisfaction survey infrastructure in order to gather customer feedback, and adapt the business to the voice of the client.

Keith Connearney ***********@*****.*** Page Two

Harte Hanks Jul 12 – Nov 14

Marketing Operations Manager

Managed a small team serving over 60 Marketing and Sales individuals globally across all of Harte Hanks (including Trillium Software, Aberdeen Group) with a focus on: campaign execution, sales enablement, and campaign automation support/troubleshooting.

Built and supported a new marketing infrastructure from the ground up leveraging Eloqua at the center completely transforming how we ran Marketing campaigns.

Integrated Eloqua with a complex multi-business unit enterprise instance of MSCRM to increase sales efficiency.

Developed a variety of complex webforms, and micro-sites for custom lead capture campaigns.

Advised in ongoing strategic marketing efforts from a technical operations perspective. Always looking for a method of improvement in processes.

Progress Software Jan 11 – May 12

Marketing Operations Analyst

Responsible for the entire lead management process including the loading of all marketing generated leads, and their assignment to sales reps based on a complex set of business rules maintained in SFDC.

Performed analysis on sales data for the purposes of: lead reporting, strategic data acquisition, and targeted list building.

Played a major role in implementing an Eloqua Markie Award winning cloud-based solution for applying business intelligence data to incoming sales leads.

Assisted in launching a new intelligent progressive profiling webform platform for lead generation purposes.

Helped majorly redesign the company's approach to lead management shifting it away from a task-based system to a more point of interest lead model.

Aided in the overall efficiency and day to day maintenance of an Eloqua to SFDC marketing integration.

RSA The Security Division of EMC Feb 03 – Dec 10

Marketing Infrastructure Specialist

Successfully completed a variety of Marketing and Sales enablement projects in conjunction with IT, and other internal resources all while supporting RSA's marketing email broadcasts and email deliverability objectives.

Designed and developed a webform platform for broad marketing vehicle use including: email, direct mail, seminar registration, content library tracking, and optimized on-line search programs.

Spear-headed RSA’s first and largely successful marketing automation system producing results far exceeding normal marketing campaigns by significant margins.

Managed the backbone of RSA’s lead management and ETL system for over 6 years (both in Siebel and later SFDC).

Administered RSA’s marketing database for over 4 years within various DB platforms.

Supported RSA’s reporting and business information services for over 2 years.

Successfully completed a variety of Marketing and Sales enablement projects in conjunction with IT, and other internal resources.

Supported RSA's marketing email broadcasts and email deliverability objectives.

EDUCATION

Bachelor of Science (B.S.), Computer Science

Wentworth Institute of Technology, Boston

TECHNICAL SKILLS

Analytics: Power BI, Tableau, Power Query, Excel, Python, R

Marketing: Eloqua, Responsys, Marketo

Sales: SFDC, MSCRM, Siebel, DemandTools, Brainshark, Qualtrics

Web: HTML, JavaScript, CSS, Responsive Design

Multimedia: Adobe Photoshop, Adobe Illustrator

Database: SQL, Oracle, MySQL, PostgreSQL, MS SQL Server, ETL, Azure

AI: Copilot, ChatGPT

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