Social Media Marketing

Love Onyinye Mba

Toronto, Canada, *********@*****.*** 437-***-**** LinkedIn

PROFILE SUMMARY

Performance-driven media personality with over 9 years of experience in creating high-quality digital content. Excelling

as a charismatic Digital Marketer and TV Presenter, leveraging engaging communication skills to foster audience

growth and trust. Proficient in crafting compelling marketing campaigns, delivering impactful presentations, and

producing premium content. Proven track record in building brand awareness and driving business growth through

strategic marketing initiatives. Permanent resident of Canada, no sponsorship needed. Analytical Thinking, highly

organized with a keen eye for detail and data-driven decision-making. Creative Problem Solving and Strategic Planning

that Effectively Manage Workload Within Time Constraints. Excellent Public Speaking and Presentation Skills.

Areas Of Expertise

SEO/SEM Relationship Building Social Media On-Camera Presence Interviewing Techniques

Live Event Hosting Audience Engagement Content Creation Script Development

Brand Development Storytelling KPI tracking Google AdWords

Software and Tools

Social Media: Instagram, Facebook, Tiktok and Youtube

Analytics & Ads: Google Analytics, Google Data Studio, PPC campaigns via Google Ads

CRM & Sales Tools: HubSpot, Slack, Quickbooks, LinkedIn, and sales CRM tools

MS Office: Word, Excel, PowerPoint

WORK EXPERIENCE

GOOGLE ADS DIGITAL ACCOUNT STRATEGIST, Teleperformance – Toronto, Canada Sep 2024 – Present

• Conducted consultative B2B sales assessment for creating and managing Google Ads campaigns to establish the

required KPIs and prioritised accounts by revenue and verticals to identify the largest contributors towards KPI

Target Attainment.

• Facilitated meetings with marketing agencies through outbound calls and emails to obtain information regarding

the customers and advertising goals tried in the past to capture and build market intelligence driving a 95%

client satisfaction rate by implementing actionable insights.

• Identified areas of opportunities to maximize spending budget, pitched strategies/suggestions to advertisers to

improve their Google Ads campaign performance and maximizing opportunities from existing AdWords

advertisers.

• Collaborated with marketing agencies to identify challenges and implement tailored Google Ads strategies,

improving account performance by using effective clients needs assessment.

Key Achievements:

• Successfully managed and optimized digital marketing campaigns, increasing client ROI by 35% within the first

quarter.

• Conducted in-depth market analysis and created customized Google Ads strategies, leading to a 25% boost in

traffic for client accounts.

MARKETING MANAGER, ST Vieve Healthcare – London, UK Mar 2023 – Jul 2024

• Conducted comprehensive market research to identify trends, customer needs, and competitive landscape,

informing strategic decisions and marketing initiatives.

• Created and optimized PPE campaigns to drive traffic and sales, collaborating with colleagues from other

healthcare entities to build partnerships and enhanced the company’s brand Identity through consistent

messaging and visual aesthetics across all marketing channels.

• Managed all media and public relations activities, including writing and distributing news releases, public service

announcements, and managing the company website and social media.

• Coordinated and promoted healthcare events, webinars, and conferences, increasing attendance and enhancing

the company’s industry presence.

• Created and curated engaging content, including blog posts, articles, and social media updates, to enhance

brand visibility and drive audience engagement.

Key Achievements:

• Successfully increased patient engagement by 95% through targeted digital campaigns and community outreach

programs.

• Developed and executed comprehensive digital marketing strategies, leading to a 85% increase in online

engagement and 90% growth in website traffic.

PRESENTER & PRODUCER, Immigration & Nationality Services – London, UK. Nov 2021 – Mar 2023

• Researched topics and background information for live program features, collaborating closely with the sales

team.

• Produced and rehearsed shows, wrote engaging scripts, hosted daily live shows, and coordinated with

production, marketing, and technical teams to review broadcasts and plan future ones.

• Provided links between programs, read from scripts or autocue, improvised when necessary, responded quickly

to problems or changes, and maintained communication with the director and production team via earpiece.

• Created engaging content with the marketing team for various business communication channels, including the

company website, newsletters, events, and social media.

• Developed new story ideas and brainstormed with the team to produce social campaigns and advertisements,

tracked new trends, and conducted interviews with diverse individuals both in the studio and online.

Key Achievements:

• Played a key role in the department achieving a perfect score on an external accreditation survey, significantly

increasing satisfaction by 20%, retention by 15%, referral rates by 10%, and Google reviews to a 4.8 rating.

• Built a large social media following through live shows, boosting show ratings by 70% and growing the company's

Facebook followers from 2,000 to 40,000 and TikTok followers from 0 to 20,000 within a year.

CONTENT PRODUCER, (Freelance) Backstage & Starnow - London, UK. Sep 2020 – Present

• Created content for various brands such as Firmoo,Twine, Currys, Relaks Radio, Twofresh, LFG Sports,

Radiocentre, Judge Will Show, Heygen, BBC, and Kabal Studios, acting as their Brand Ambassador and promoting

them on social media.

• Assisted in creating new email outreach campaigns, increasing open rates to 15% and generating 100+ links for

client content.

EVENT HOST, Ting Irie - Dubai, UAE Aug 2019 - Sep 2020

• Hosted a diverse range of events, including game shows, karaoke, talent shows, and kids' showtimes engaging

and entertaining the audience through acting, ensuring everyone enjoyed their experience.

• Interacted with guests in a friendly manner, initiating conversations to make them feel welcomed and

comfortable.

• Effectively monitored online trends using appropriate tools, applications, channels, and targeted strategies to

ensure the success of social media campaigns.

• Organized and supervised various events, booking performance artists such as DJs and musicians.

Key Achievements:

• Redesigned the guest monitoring system by implementing a "check-in" system to effectively manage guest

inquiries and complaints, resulting in a yearly cost reduction of 30%.

• Received the Bronze award for Best Event Host four consecutive times, coinciding with the department's

achievement of an 85% score on the external accreditation survey.

TV PRESENTER & PRODUCER, Mega Vision Production – Nigeria. Dec 2016 - July 2019

• Assisted in various broadcast duties, including field reporting, developing story ideas, guest booking and

interviewing, and coordinating production schedules.

• Maintained an active social media presence by managing Facebook, Twitter, and Instagram accounts, serving as

the show's public face.

• Collaborated with the internal creative team to strategize and achieve project goals, ensuring timely availability

of equipment, props, performers, and technical staff on set.

• Confirmed interview schedules, prepared supplementary material, graphics, and talking points for talent and

guests, and coordinated visuals for live broadcasts.

• Cultivated digital connections and conducted extensive research to gauge audience interests, conducting

interviews with both individuals and celebrities.

Key Achievements:

• Successfully secured a high-profile guest within a tight timeframe of 2 hours, earning significant praise from the

management team and resulting in a notable increase in ratings.

• Spearheaded a project team to implement a comprehensive social media relations strategy for a new line of

lifestyle products. Achieved significant growth, increasing the Facebook fan base from 0 to 14,000 in 6 months,

and gaining 30,000 Instagram followers in just 4 months.

RADIO HOST, INNK 104.5 FM RADIO – Nigeria May 2015 – Jun 2017

• Conducted interviews with guests after detailed background study and preparation of engaging questions.

• Reported, researched, wrote, produced, and hosted news segments covering various topics including music,

lifestyle, on-air commercials, world issues, drawing from multiple sources such as websites, social media, and

magazines.

• Announced musical selections, collaborated with producers and assistants to curate program content tailored

to audience preferences, program specialties, and public requests.

Key Achievements:

• Expanded the client list by 30% through the booking of several high-profile guests and enhancing the overall

reputation of the shows.

• Cultivated a substantial social media following, resulting in a 25% increase in show ratings.

EDUCATION:

Masters in Producing for Film and Television – Teesside University - UK

B.Sc. (Hons) in Accounting, Chukwuemeka Odumegwu Ojukwu University (COOU) – Nigeria

CERTIFICATIONS:

• Introduction to Social Media Marketing (Meta, Coursera, USA)

• Google Ads Search Certification Canada (Cert No: 118457952)

• Worker Health And Safety Awareness (Ministry of Labour, Training and skills, Ontario, Canada)

• Communication Strategies For Virtual Age (University of Toronto, Canada)

• Digital Marketing Level 3 Certificate (Netcom Training Institute, UK)

• Advanced Diploma in Leadership and Management Level 7 (CPD Courses, UK)

• Film and TV Production (Whistling Woods International, India)

• Business and Office Management Certificate (Edoxi Training Institute, Dubai, UAE)

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