Passionate Writer Content Enthusiast

COLTON WARREN

Nashville, Tennessee · 815-***-****

**********@*****.*** · linkedin.com/in/colton-warren · @cltnwarren Dynamic writer and content enthusiast with a strong track record in executing effective marketing and communication strategies. Expertise in leveraging a detail-oriented approach to omnichannel marketing to enhance audience engagement and deliver impactful results. SELECT EXPERIENCE

MARCH 2023 – PRESENT

Sr. Marketing Specialist, Customer Success Marketing – Bridgestone Americas

• Developed and implemented a comprehensive content strategy to drive awareness of a new suite of B2B solutions, leveraging a growth-focused, segmented approach and account-based marketing (ABM) to enhance audience engagement and impact.

• Drove brand awareness through sales enablement efforts, including support of redesigned websites, modernized customer-facing materials, and development of impactful sales collateral and presentations.

• Coordinated logistics and promotional support cross-functional Sales events, overseeing booth design, attendee registration, vendor management, and email campaigns to maximize engagement.

• Streamlined marketing operations by creating and socializing event and content calendars, launching a centralized event support request system, and automating email marketing workflows.

• Advanced ongoing marketing initiatives, including VOC form development, training content aggregation, and script and copy editing for internal and external communications.

Content Lead, Mobility Solutions Business Enablement – Bridgestone Americas

• Developed and executed content strategies targeting diverse global audiences across B2B and B2C markets to drive engagement and business growth.

• Led a comprehensive messaging overhaul across content assets, aligning with evolving business priorities and transitioning focus from B2C to B2B market segments.

• Managed website content—including creating and optimizing new pages, blog writing, and content refreshes—to enhance SEO performance and drive traffic and conversions.

• Contributed to creative content production by coordinating marketing photoshoots and managing Digital Asset Management (DAM) libraries.

• Strategized and executed social media initiatives, including content ideation, caption writing, and implementation of cohesive social media campaigns. MAY 2021 – MARCH 2023

Content Marketing Manager, JPW Industries, Inc.

• Promoted to lead a small team, driving revenue growth through strategic marketing initiatives encompassing content creation, creative campaigns, digital strategy, social media, and data-driven storytelling projects.

• Designed and implemented an enterprise-level content marketing strategy, including omnichannel go-to-market product plans for six industry-leading brands.

• Developed and executed B2B and B2C email marketing strategies, leveraging customer journey mapping, personalized content creation, and contact data optimization to boost engagement.

• Integrated advanced marketing technologies, including a digital asset manager, Salesforce Marketing Cloud, e-commerce platform, and overseeing a seamless multi- website migration to Adobe Magento 2.

• Established and monitored key marketing KPIs, objectives, and optimized campaign performance through data analysis and iterative improvements.

• Co-led the launch of a new product channel by designing and executing a co-branded marketing strategy across both new and existing digital platforms. Content Specialist, JPW Industries, Inc.

• Created and optimized demand generation content across integrated channels, including email campaigns, social media, blogs, websites, SEO strategies, and paid media.

• Supported the management of advertising placements—including trade magazine strategies and influencer marketing programs—to enhance brand visibility.

• Conducted target market research to identify product marketing opportunities, shaping go-to-market strategies and crafting compelling product value propositions. JUNE 2020 – JUNE 2023

Freelance Writer and Editor, Brighton Foot and Ankle

• Authored and edited specialized documentation for complex medical procedures and services, ensuring accuracy and clarity for diverse audiences.

• Provided strategic consultation on website user experience, digital design principles, and SEO optimization to enhance engagement and usability. JUNE 2016 – MAY 2021

Technical Writer, Wells Fargo Personal Lending

• Created and refined technical documentation to align with corporate style guides and enterprise standards, ensuring clarity and consistency.

• Published internal and customer-facing content using HTML and OpenText content management systems, maintaining compliance with audit processes and approval workflows.

• Cultivated strong relationships with subject matter experts and internal business teams to ensure accuracy and alignment in technical content.

• Certified Wells Fargo Brand Steward, ensuring all documentation and communications adhered to rigorous brand standards.

• Supported team growth by assisting in the onboarding and training of new team members, fostering a collaborative and productive work environment. MAY 2015 – JUNE 2016

Intern – Corporate Communications and Public Affairs, MidAmerican Energy Company

• Wrote and edited engaging internal and external content, including feature stories, newsletter announcements, company filings, PowerPoint presentations, and senior leadership communications.

• Created copy and managed content for company social media channels, while analyzing performance metrics and delivering weekly analytics and trend reports.

• Produced and edited video content—including employee interviews and executive business updates—to support internal communications and storytelling initiatives.

• Supported media relations efforts by coordinating communication programs, drafting press releases, and maintaining organized media contact databases. JANUARY – MAY 2016

Copy Editor, urban-plains.com

• Edited and refined copy for diverse multimedia platforms, including web content, video scripts, and social media campaigns, ensuring accuracy and consistency.

• Crafted compelling Midwest-focused stories featured prominently on the publication’s website, enhancing audience engagement.

• Developed and scheduled daily social media posts to strengthen brand presence and drive traffic to digital content.

• Played a key role in a publication recognized as a 2016 Associated Collegiate Press Online Pacemaker Award winner.

2014

Sports Editor, The Times-Delphic – Drake University

• Managed the weekly production of the sports section, overseeing content planning, reporting, and editing under tight deadlines in a high-pressure news media setting.

• Designed visually appealing layouts for the sports section using Adobe InDesign, ensuring clarity and reader engagement.

• Developed advanced copy-editing expertise, with a strong command of AP style to maintain consistency and accuracy across all content. EDUCATION

University of Denver – 2020

Master of Arts, Communication Management – Marketing Communications Drake University – 2016

Bachelor of Arts in Journalism and Mass Communication, News-Internet Journalism Concentration: Leadership Education and Development SKILLS

• Digital Asset Management (DAM): Proficient in Bynder and Adobe Experience Manager.

• Email Marketing: Experienced in crafting and executing email marketing strategies using Salesforce Marketing Cloud, Pardot, Klaviyo, and Marketo.

• Website Management: Skilled in managing websites with Adobe Experience Manager, Magento, HubSpot, WordPress, Squarespace; proficient in HTML coding.

• Product Information Management (PIM): Familiar with SAP, Akeneo, and Magento for efficient product data management.

• Copyediting: Expert in AP Style, with additional experience in Chicago and Turabian styles for consistent, high-quality editorial content.

• Data Analytics & Visualization: Proficient in Google Analytics, Hootsuite, and ZoomInfo for actionable insights and reporting.

• Social Media Management: Experienced in using Sprout Social for content scheduling, monitoring, and analytics.

• Project Management Tools: Proficient in Smartsheets, Monday.com, OpenText, and SharePoint for effective collaboration and task tracking.

• Adobe Creative Suite: Skilled in using Adobe Creative Suite for content creation and design.

• Microsoft Office Suite: Extensive daily use of Microsoft PowerPoint, Excel, Outlook, and Word for presentations, data analysis, and communication.

ACTIVITIES AND INVOLVEMENT

• Volunteer, Communications Team – Local Nashville Church

• Lincoln Leadership Institute Graduate – Completed in 2016 in Gettysburg, PA

• Sustainable Harvest International, Belize – Intern (LEAD Capstone, Drake University) o Collaborated with Sustainable Harvest to lead training sessions on effective community leadership, aiming to inspire positive social impact. o Engaged in community-building initiatives by traveling to remote villages and supporting sustainable development projects.

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