Teresa Haines
Marketing & Business Development
**************@*****.*** • 970-***-**** • Northern Colorado
Qualifications Summary
●Digital Marketing Expertise: Proven track record in developing creative content and executing campaigns across diverse media channels, enhancing brand visibility.
●Communication Proficiency: Strong persuasive written and verbal skills tailored to diverse audiences.
●Project Management: Adept multitasker with strong organizational skills, managing multiple projects and competing priorities with flexibility.
●Technical Skills: Proficient in Microsoft Office Suite, Google Suite, Facebook, Instagram, TikTok, Pinterest, LinkedIn, Canva, Vimeo, WordPress, Shopify, Constant Contact, MailChimp, and HighLevel. Certified in Social Media Management, Google Ads, Google Analytics, and YouTube Marketing & SEO.
●Sales and Account Management: Experienced in both inside and outside sales.
Career Experience
Empire Today • Outside Sales Representative • June 2024 - Nov. 2024
●Conduct in-home design consultations, driving sales in a direct-to-consumer model.
●Provide expertise on flooring options for residential and commercial applications.
Sundae Drivers, LLC • Owner/Operator • April 2022 - Present
Situation: Identified a niche market for dessert catering services.
Task: Build and manage a business from the ground up, ensuring a unique brand presence.
Action: Developed lead-generation strategies through networking and digital platforms. Managed branding, marketing, bookkeeping, and event coordination.
Result: Established a reputable catering service known for innovative dessert experiences at events of all sizes.
Reynolds Oral & Facial Surgery • Marketing Director/Professional Relationships Director/Study Club Coordinator • Nov 2022 - April 2024
Situation: The practice sought to enhance its referral network and community presence.
Task: Create and execute outreach strategies targeting both consumers and industry professionals.
Action: Coordinated industry events, managed a CE platform, and strengthened professional networks.
Result: Increased referral business and positioned the practice as a leader in professional education within its field.
1Life Fully Lived • Marketing Director • Oct 2021 - Oct 2022
Situation: A national nonprofit required an overhaul of its digital presence to boost engagement.
Task: Revitalize social media and web platforms to attract and retain supporters.
Action: Implemented dynamic content strategies, leveraging tools such as Canva and Vimeo.
Result: Achieved a 1000% increase in website traffic and a 40% boost in social media engagement.
World Beverage, Loveland, CO • Marketing & Business Dev Manager • May 2020 - Sep 2021
Situation: A retail store needed innovative strategies to enhance its market share and online presence.
Task: Expand digital reach and optimize in-store marketing initiatives.
Action: Designed and executed social media and email campaigns, and curated in-store events.
Result: Boosted social media reach by 30% and website traffic by 25%; set new sales records during in-store events.
Madwire, LLC, Fort Collins, CO • Content Specialist/Team Lead • Aug 2013 - March 2020
Situation: A growing client base required scalable, high-quality content solutions.
Task: Lead a team to deliver SEO-driven content and support e-commerce growth.
Action: Developed targeted content strategies, trained team members, and optimized clients' digital visibility.
Result: Doubled monthly sales for a key client and earned recognition for team leadership.
Additional Experience
Vestas America, Windsor, CO • Blade Components Production • Oct. 2024 - Jan. 2025
Loveland Reporter-Herald, Berthoud, CO • Outside Sales Representative • 2011 - 2013
Greeley Tribune, Greeley, CO • Classified Ad Specialist • Aug 2008 - June 2010
Education
Associate of Arts in Journalism
Fullerton College, Fullerton, CA