Director, Event Marketing and Sales

ALEXIS E. FRAPPIER

***************@*****.*** C: 203-***-**** 166 Bailey Fairfield, CT 06825

Areas of expertise: Event Management - Vendor/Agency Relationships –Ticketing- Pricing & Scaling - Sales Cycle Management - Market Analysis - Relationship Management – Advertising – Media Buying - Prospecting & Pitching - Forecasting & Reporting – Brand Positioning – Account & Territory Management - Process Improvement – Key Negotiations – Community Relations - Public Relations PROFESSIONAL EXPERIENCE

Alexis Frappier Event Marketing and Sales Consulting – Fairfield, CT March 2011 to Present INDEPENDENT CONSULTANT-

− Live Nation - Manage sales initiatives and execution of client hospitality and special events

− Assist in creation and implementation of promotional events, strategic sales, marketing, social media, and public relations campaigns to drive brand awareness and revenue growth

− Complete market analysis and negotiations of contracts

− Collegiate internship marketing initiative

− Severed as Head of Marketing for Soloway Law Group during a rebranding

− Additional Clients Include: Full Stop Productions, Family Entertainment Holdings, Soloway Group, ShopTalk & GroceryShop, Stamford Performing Arts Center, Large and Page Communications, Barnum Museum, Dunkin Donuts, Windham Theater Guild, Jewelers for Water, various independent entertainers, Dwight Elementary School PTA, Burr Elementary School PTA, Higgins Group Real Estate, Bow Wow Bites (owner)

Premier Rugby Sevens – Remote November 2022 to December 2023 DIRECTOR – EVENT MARKETING & SALES

− Maximized market outreach and ticket revenue growth through special events, media partnerships, social media, geo-targeted digital campaigns, OTT, OOH, Streaming campaigns

− Introduced community initiative such as Affiliate Club Program within sports community to foster ticket sales and branding

− Slashed spending 25% for first tournament by analyzing ROI of all campaign components

− Oversee venue box office relationship, media partners, social media and content managers, community outreach coordinator, and publicist

− Responsible for creating and implementation of marketing plan for multi event season

− Responsible for community event and ticket sales activations

− Foster all grassroot and third-party partnerships Live Nation-Cirque Du Soleil Luzia – Hartford, CT November 2018 to July 2019 PROJECT MANAGER-

− Reached a 90% NPS for Hartford Cirque Du Soleil Luzia

− Fostered all grassroots and third-party partnerships in market

− Managed local promoter and worked hand in hand on marketing implementation

− Manage all hospitality and media trade and ticketing

− Served as a special events Cirque Du Soleil Luzia representative created advance awareness of the show coming to Hartford FELD ENTERTAINMENT, INC. – Philadelphia, PA & NY/CT Tri-State Area August 2005 to March 2011 Promoted through increasingly responsible positions to conceptualize and launch event marketing, sales, media, and PR plans to capture target demographic and drive sales. Executed event marketing and implementation for ~40 annual entertainment events. Identified and pitched potential promotional partners and sponsors. Held full P&L accountability for total marketing budget of $12M and managed a team of direct reports.

Scope of diverse responsibilities included: event implementation, pricing, media negotiations, market segmentation, community outreach, managing vendors and agencies, sponsorship sales, launched long-term; mutually beneficial grassroots campaigns in partnership with non-profits and government agencies that raised $200K+ for various organizations. DIRECTOR – EVENT MARKETING & SALES (2008 to 2011)

− Maximized market outreach through special events, media partnerships, social media, geo-targeted campaigns resulted in

$30M+ ticket sales revenue in 40+ markets.

− Introduced community initiative programs in partnership with Philadelphia Mayor’s Office driving thousands of dollars in sales.

− Delivered hundreds of special event experiences for clients from intimate meetings to fundraising galas hosted at Feld events.

− Slashed spending 10% in 1 year by acutely analyzing ROI of all campaign components.

− Eclipsed $6M 2010-2011 season budget 40% and $5.5M 2009-2010 season budget 35% despite economic decline. ALEXIS E. FRAPPIER ***************@*****.*** C: 203-***-****

− Positioned Feld Entertainment as socially responsible company through PR initiatives and fundraising programs with multiple non-profits raising over $3M.

REGIONAL MARKETING MANAGER – EVENT MARKETING AND SALES (2005 to 2008)

− Delivered $15M+ ticket sales revenue and $175K sponsorship revenue in 3 years by negotiating strategic partnerships and gaining exposure through public relations and community outreach events.

− Created and launched community outreach initiative via Bridgeport, CT Mayor’s Pass promotion for 2 shows that produced 8K ticket sales totaling $48K revenue.

− Led co-branded promotions with community organizations including Columbus Day parade that captured $90K revenue and 6K ticket sales.

− Negotiated $50K media inclusion deal with Mega Education, an academic performance incentive program, which led to 10K ticket sales totaling $100K revenue.

− Formed fundraising and revenue sharing partnership with American Red Cross, Bridgeport Hospital, and Barnum Museum. Raising more than $100K.

GLOBAL SPECTRUM – SOVEREIGN BANK ARENA – Trenton, NJ January – July 2005 GROUP SALES MANAGER

Drive marketing, sales, and overall operational performance of 3-person group sales department. Challenged to generate leads and new business ventures from the ground up and increase revenue with no pre-existing pipeline. Scope of diverse responsibility included: Held full P&L accountability for $500K annual budget, conceptualized financial plans and motivated sales team to reach aggressive goals, managed venue-to-client and venue-to-promoter relationships to increase business and improve customer experience, key player in group PR initiatives,

− Catapulted family show sales 40% in just 8 months by building strategic relationships with 100+ organizations.

− Attained $4M new and renewal business in brief tenure through relationship-based promotional strategies.

− Grew existing business 50% by mapping and presenting timelines that managed promoter expectations. CENTERPLATE – ARENA AT HARBOR YARD – Bridgeport, CT June 2003 to January 2005 GROUP SALES AND PREMIUM SEATING MANAGER

Directed development and delivery of strategies to market and coordinate premium seating, group programs, hospitality, and sponsorship events. Rolled out forecasts and operational procedures, and introduced actionable strategies to achieve all goals, drove revenue growth by forging strong B2B and B2C relationships.

− Generated $2M+ new and renewal premium seating sales through direct mail campaign targeting 50K customers.

− Captured $4M new and renewal group seating business through sales incentives and direct mail campaign targeting 100K subscribers.

− Hosted Chamber of Commerce meetings and fundraising programs to build client network and raise brand recognition in the community.

EDUCATION & PROFESSIONAL DEVELOPMENT AND MEMBERSHIP BS in Sports Leisure Management & Business Administration Marketing/Communication Eastern Connecticut State University – Willimantic, CT

Staub Leadership Training and Game Face Sales Training Licensed Real Estate Salesperson State of Connecticut SafeSport Certified

Previous Experience with: NBA All Star Game, XL Center Marketing, Hartford Wolfpack AHL, New Haven Ninjas AFL, New Haven Coliseum Marketing, Pilot Penn Tennis Tournament

Previous retail experience for eight years with GAP Inc with increasing responsibility levels ending at merchandising manager. Previous Food & Beverage experience on restaurant and retail side.

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