**/**** – Present
BRADLEY GRUBBS
USER EXPERIENCE DESIGNER
www.bradgrubbs.com
Recent Works
DOUBLE NINES
Irvine Ranch Water District – irwd.com site audit
Lead UX Designer
• Conducted comprehensive accessibility audits, ensuring compliance with ADA and WCAG standards
• Executed in-depth usability evaluations to enhance user experience and interface design Paramount+ - #MovieTriviaMondays
Lead UI/UX Designer
• Designed and developed a 10-question trivia game for the Paramount+ platform using Figma, aligning with brand guidelines and user experience best practices
• Contributed to the success of Paramount+ by delivering a captivating and interactive trivia game that enhanced user retention and engagement on the platform
• Created interactive, iterative mobile-first prototypes in Figma to visualize the game flow and user interface design, following defined game requirements
• Ensured a responsive design allowing for seamless gameplay across various devices and screen sizes
• Worked closely with Paramount+ team members to provide design assets and specifications for smooth implementation of the trivia game
• Seamlessly integrated a sweepstakes entry form upon completion of the game to capture valuable user data
e123 - Admin Panel
Senior UI/UX Designer
• Designed and delivered a highly intuitive and user-friendly admin control panel using Figma, enhancing overall user experience and user management
• Worked closely with product managers and software engineers to gather requirements, ensuring that user needs and business objectives were effectively translated into the design
• Developed a design strategy with interactive prototypes to visualize complex functionalities and workflows, facilitating early-stage feedback and iterative improvements
• Led design review sessions, presenting and justifying design choices to the team and leadership, and effectively incorporated constructive feedback
• Managed version control and design documentation in Figma, maintaining organized and up-to-date records of design iterations as well as design library changes to streamline collaboration and future updates
WELLS FARGO
UX Design Lead 04/2021 – 04/2023
• Led end-to-end UI/UX design and development. Provided innovative design solutions to enhance usability and resolve challenges effectively
• Established and managed a project design team, implementing and maintaining a comprehensive Figma design system
• Oversaw Figma user accounts and access, delivered training, and curated project-specific component libraries
• Collaborated closely with Business Analysts and UI development teams to ensure compliance with design standards and brand guidelines
• Contributed concept and design expertise for new and improved application development, aligning with user requirements
• Assisted in the creation of detailed user stories to facilitate project understanding and streamline development processes
• Thrived in an Agile environment, consistently delivering high-quality results within designated timeframes EXPERIAN HEALTH
Senior UI/UX Designer 01/2020 – 02/2021
• Spearheaded creation of comprehensive wireframes and prototypes for the PaymentSafe redesign/rewrite project, which facilitated a seamless user experience
• Collaborated closely with Business Analysts and UI development teams, ensuring strict adherence to design standards and brand guidelines throughout the project
• Contributed innovative concepts and designs, driving the development of new or enhanced applications to meet user needs and optimize functionality
• Collaborated in the creation of detailed user stories, enabling clear communication and alignment among the project team
• Managed remote work during quarantine, maintained consistent communication with team and ensured high productivity levels
• Provided all project documentation, mockups, and user flows via Jira, Confluence, and Sketch Cloud, fostering effective project management and collaboration
• Led the design and creation of UI components, implementation for integration into React, contributing to the overall visual appeal and functionality of the applications LUMATRAK
Senior UI/UX Architect 09/2017 – 12/2019
• Conducted in-depth gathering and documentation of functional requirements for upcoming web and mobile releases, ensuring a comprehensive understanding of project objectives
• Analyzed business needs meticulously and translated them into detailed wireframes that align with strategic goals, fostering a user-centric design approach
• Optimized information architecture, striking a balance between usability and technical constraints, thereby enhancing the overall user experience
• Developed user flows to streamline the feature design process and enhance user experience
• Led cross-functional design sessions, effectively bridging Product, R&D, and Visual Design teams to foster collaborative innovation
• Prioritized roadmap features and product enhancement requests, with a specific focus on UX, ensuring alignment with business goals
• Crafted internal and external communications for upcoming features, including release notes, user manuals, and feature descriptions, facilitating effective product communication
• Facilitated weekly status meetings involving design, development, sales, marketing, and support teams, promoting coordination and communication across the organization DAVITA
Senior UX Designer 10/2014 – 05/2016
• Implemented the conversion of paper systems and workflows into web-based and/or standalone applications, resulting in substantial cost savings of millions of dollars for DaVita
• Conducted user interviews, wireframing, and presentations as part of regular tasks, while actively participating in design sessions to ensure effective and innovative solutions
• Delivered design assets that not only elevated and differentiated the brand but also remained aligned with strategic goals
• Translated complex concepts and data into visually compelling representations for internal and external platforms and systems
• Designed new on-brand visual elements to effectively convey concepts and messaging, reinforcing the brand identity
• Demonstrated creativity and versatility by generating new ideas, meeting varied internal client needs with minimal direction
• Presented project outcomes to internal clients, ensuring alignment with their requirements and objectives
• Produced graphics, page-layout software, and other graphic elements, incorporating photography as needed for design projects
• Designed user interfaces, tools, and web pages that adhered to branding guidelines and best practices in web design
FEDEX
Digital content Manager
• Transformed hundreds of HTML, CSS, and JavaScript files into dynamic TeamSite CMS templates to streamline content management and improve site scalability.
• Worked closely with developers, designers, and marketing teams to ensure accurate implementation of content and design requirements into CMS templates.
• Designed and developed TeamSite CMS templates, ensuring compatibility with FedEx's brand guidelines, accessibility standards, and responsiveness across devices.
• Conducted thorough testing of TeamSite templates to ensure they functioned correctly across different browsers and devices, maintaining high standards for web performance and user experience. About me
I specialize in creative and strategic thinking that helps teams figure out what to do and how to do it – whether that's inventing a new digital proposition or creating an experience to reinvent an existing one. I'm driven by solving hard problems in complex places and I come alive when collaborating with others. For the past twelve years, I've been working with some of the world's leading companies as well as startups to reimagine and deliver their next generation of digital services. Get in touch
****.******@*****.***
www.bradgrubbs.com
Specializations
Interaction Design
Visual Design
Mockups, Prototypes and Wireframing
Style Guide Creation
CMS & CMS Migration
HTML & CSS
Illustration
Tools
Figma
Sketch
Adobe XD
Photoshop
Illustrator
Pencils and lots of paper