Marketing Executive Strategic

Paul Fuegner CMO / Head of Marketing

AMEX, Colgate-Palmolive, Sara Lee, Diageo, Campari, Allianz, Bank of America, Forrester, QuSecure (cybersecurity SaaS) San Francisco, California • 415-***-**** • ***********@*****.*** • linkedin.com/in/paulfuegner Strategic marketing leader combining creativity with pragmatism via O-APE discipline (Objectives, Alignment, Prioritization and Execution). Translates the complex into the simple and the mundane into the exciting thru effective storytelling as a master of new age marketing. Connects ideas & people to align key drivers producing mutually beneficial results. Extensive work across multiple channels, industries & strategic partnerships. Experience from startups to global Fortune 50 firms in highly regulated, multiple tier industries. Key Competencies & Accomplishments

LEADERSHIP & RECOGNITION

§ Mission driven leader, player-coach, mentor who has led and developed teams from 1 to 40 emphasizing collaboration, creativity, transparency, alignment and empathy. Built marketing departments from scratch. Managed P&L’s as large as $300M with $50M+ budgets and start-ups with budgets less than $250K.

§ Forbes named QuSecure #83 Best Startup Employer in the country, Most Promising Unicorn from SC Media.

§ Won the Wall Street Journal “Markets That Matter” Large Company Team Award and increased Fireman’s Fund employee engagement scores by 40%.

§ Garnered Impact magazine and Market Watch Hot. Brand Awards for doubling SKYY Spirits revenue to $300M+. STRATEGIC PLANNING

§ Employed strategies aligned with product, brand, market conditions. Uniquely crafted partnership strategies called “Standing on the Shoulders of Giants” (QuSecure) and “Gestalt Marketing” (Diageo, Campari and Allianz)

§ Created global positioning for Bailey’s KISS campaign of sensual indulgence reversing seven-year sales decline and posting double digit profit increases.

§ Architect of SKYY brand global franchise resulting in expansion of trademark and distribution across five continents with the ultimate sale to Campari.

§ Developed positioning, advertising briefs, and media plans as a member of Allianz NA Executive Marketing Board

(Allianz Global Investors, Life Insurance, Fireman’s Fund). Assisted in the sale of Fireman’s Fund Insurance. MULTI-CHANNEL & INDUSTRIES

§ GTM in B2C, B2B, B2B2C, and Federal increasing awareness, lead generation and sales revenue enablement.

§ Emerging technology (crypto-agile cybersecurity cryptographic SaaS), financial services (insurance, banking), consumer packaged goods (food, beverages, alcohol), consulting (research, private equity).

§ Began career with large Fortune 50 companies; over time applied big company skills and learning in small company and start-up environments. Bring a can-do, flexible attitude with experience to do more with less. BRAND DEVELOPMENT & MARKETING

§ Created new brands (QuSecure, Marley’s Mellow Mood $20M+ by year two); Revitalized (Bailey’s Irish Cream); Contemporized (Fireman’s Fund Insurance); Mainstreamed (Scaled and grew SKYY vodka from $150M to $300M+).

§ Reversed seven-year decline in revenue for Bailey’s Irish Cream by repositioning brand from seasonal consumption stored in liquor cabinet to everyday treat kept chilled in refrigerator. Bailey’s KISS campaign drove +30% increase in sales and 20% in profits.

§ Contemporized 150-year-old industry renowned Fireman’s Fund brand by re-positioning towards an industry segmented customer base. Premiumization with renewed relevance thru targeted demand generation and loyalty efforts led to 2X NPS scores.

DIGITAL MARKETING EXECUTION

§ Launched new cyber-security software achieving 7+ billion press and 15+ million video impressions, 10%+ LinkedIn engagement rates and 100,000 video views including collaborative co-branding with Accenture and AWS.

§ Fully digital toolkit; built out content management, thought leadership, web development, SEO, and analytics.

§ Launched Saxco’s first B2B SaaS products to improve profitable revenue streams. Leveraged CRM and orchestrated digital media campaigns upgrading product value propositions resulting in elevated +35% lead generation, customer acquisition +12% and increased up-sell of key products. Pioneered use of geospatial technology and built new websites targeting key customer segments creating more efficient MQL scoring.

§ Leveraged and implemented SKYY digital transformation for growth through digital acquisition (web, social media, mashups, SEO/SEM, affiliate marketing). Evolution to digitally adapted and relevant consumer brands. Paul Fuegner CMO / Head of Marketing Page 2

PRODUCT DEVELOPMENT & MARKETING

§ Launched new product categories in post-quantum cryptographic software (QuProtect – Most Promising Unicorn Award from SC Media) and non-alcoholic relaxation beverages (Marley’s Mellow Mood).

§ Developed and launched successful new products and brands in beverages (SKYY Vodka Infusions) and food

(Spice Islands Quick Meals and Fleischmann’s Bread Machine Mixes).

§ Won Market Watch Best New Product Award for SKYY Infusions with first year sales over $20M. Partnered with Bob Marley’s family to build a line of sodas, teas and RTD coffees generating first year sales of $15M. Employment

QUSECURE, San Mateo, CA CHIEF MARKETING OFFICER 2022 – present Founder owned cyber-security startup developing world’s first crypto-agile post-quantum cryptographic enterprise software Lead all facets of marketing evolving messaging from a new category education narrative to brand and product marketing. Strategic use of partnerships and interactive digital tools to bring the story to life and product to market. SAXCO INTERNATIONAL, Concord, CA VICE PRESIDENT, MARKETING 2019 – 2021 Private equity held (Atlas Holdings LLC) diversified multinational group of manufacturing, distribution and service businesses Built company’s first marketing department and B2B SaaS offerings. Established a disciplined, strategic vision and mission while helping to transform the company from an inside out to an outside in, customer-centric organization. FORRESTER RESEARCH, San Francisco, CA VICE PRESIDENT, MARKETING 2016 – 2018 Publicly held (NASDAQ: FORR) multinational market research and consulting company Led company’s CMO consulting practice. Partnered with CMOs on strategies to connect VoC to executive level strategic planning and vision. Served CPG, financial services, healthcare, utilities, and agency segments. BANK OF AMERICA, San Francisco, CA CONTRACT MARKETING EXECUTIVE 2015 – 2016 Foremost banking and payments processing company in the US Retained on one-year contract, serving as SVP Marketing. Interfaced directly with company President and CMO. ALLIANZ (Fireman’s Fund Insurance division), Novato, CA CHIEF BRAND, DIGITAL & C/X OFFICER 2012 – 2015 Publicly held (OTCMKTS: ALIZF) German global financial services company that offered personal and commercial P&C insurance Instituted fresh perspective and disruptive approach across branding, public relations and digital communications. Elevated company image, product offerings, market presence leading to profitability; built and led 25-person team. MARLEY BEVERAGE COMPANY, LLC, Southfield, MI CHIEF SALES & MARKETING OFFICER 2010 – 2012 Private equity owned line of all-natural and organic beverages Originated a new category of relaxation beverages. Held full P&L accountability. Led team in demand generation, brand development, new product development and launch. Established foundation for future acquisition. CWS Partners, San Francisco, CA FOUNDER 2008 – 2010 Marketing practice serving CPG, Media and private equity clients Fractional CMO for privately owned start-up media and advertising platform. Guided the development, acquisition and fulfillment of content channels across a variety of genres, influencer personalities and marketing platforms. Fractional President for Marani Spirits; start-up P/E funded vodka. Shepherded company from conception and funding through global launch. Built profit pool supply chain analysis of US spirits industry for Campari CFO. CAMPARI GROUP (SKYY Spirits division), San Francisco, CA CHIEF MARKETING OFFICER 2003 – 2008 Italian global sprits company with portfolio of 20+ brands. SKYY Spirits acquired by Gruppo Campari in 2007 Led marketing for sixth largest global spirits company. Full US P&L accountability with $50M budget, grew revenue from

$150 to $300+ million. Led 35-person marketing team, supervised five external agencies with global brand architecture and equity responsibility.

DIAGEO USA, San Francisco, CA SENIOR DIRECTOR OF MARKETING 1998 – 2003 Publicly held (NYSE: DEO/OTCMKTS: DGEAF) British multinational alcoholic beverage company Recruited to lead marketing for Baileys Irish Cream, Crown Royal, Malibu Rum, Goldschläger, and TGI Friday’s brands, with net sales of $150M and $30M budget. Managed four direct reports across three product divisions, directed three outside agencies, and interfaced with global teams in Ireland, the EU, UK and Brazil. Reversed Baileys seven-year sales decline; increased volume 31%, profit 20%, and market share by seven points. Conceived and led “indulgence” global positioning for Baileys, introducing iconography campaign and first-ever television campaign. Promoted once. Paul Fuegner CMO / Head of Marketing Page 3

ASSOCIATED BRITISH FOODS, PLC, San Francisco, CA DIRECTOR OF BRAND MARKETING 1992 – 1998 Specialty Brands division; pre acquisition by ACH Foods Managed four direct reports and a portfolio of five businesses (Fleischmann’s Yeast, the company’s flagship North American brand plus Spice Islands, French’s and Durkees) with net sales over $100M and a $25M budget. Brands generated over 30% of the profits for this $1.4 billion global company. Increased 1997 market share by three points by increasing sales and profits by over 10%. Introduced a new line of all natural instant sourdough starters under the Fleischmann’s brand gaining 25% national distribution in three months and exceeding the sales budget by 30%. Introduced category management strategies by launching a premium yeast, Baker’s Premium, and a value line yeast, Best, which generated sales 15% higher than forecast. Developed the company’s first website, breadworld.com, offering recipes, cooking tips, sweepstakes and brand/category history. Featured in Netscape’s

“What’s New Weekly” and chosen as a Daily Pick by both Yahoo! and Excite. Promoted twice from Assistant Brand Manager to Brand Manager to Director.

Sara Lee Corporation, West Point, MS ASSISTANT BRAND MANAGER 1990 – 1992 Publicly held (NYSE: SLE) American consumer goods company; Bryan Foods division Developed the company's first multi-product $1M co-op radio marketing campaign. in conjunction with fall holiday reunion promotion resulting in a 24% increase in sales. Introduced two convenient, health-oriented products that gained sales 20% over budget.

COLGATE PALMOLIVE, New York City, NY ASSOCIATE BRAND MANAGER INTERN 1989 – 1990 Publicly held (NYSE: CL) American multinational consumer products company Assisted in preparation of marketing plan for "Back to School" campaign. Ran data analysis for promotional campaigns and provided post analysis insights and recommendations. AMERICAN EXPRESS CORPORATION, Boston, MA SALES REPRESENTATIVE 1987 – 1989 Publicly held (NYSE: AXP) American bank holding company and multinational financial services corporation; First Data Resources division Sold American Express and First Data products and enhancements at client locations throughout New England. Education & Professional Affiliations

MBA, Northeastern University, D’Amore-McKim Graduate School of Business, Boston, MA BA, Economics, College of the Holy Cross, Worcester, MA Certifications, Lean Six Sigma Green Belt, Advanced Google Analytics, Google Ads Member, PEER 150 Marketing Group; CMO Club; CMO Network, CMO Alliance, CMO Huddles, Cybersecurity Marketing Society, REED Union Schools Foundation

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