Social Media Digital Marketing and Content Creation

ZACHARY AXEL *******@*****.*** (***) ***–**** Sanford, FL 32779

DIGITAL MARKETER, CONTENT CREATOR, & SOCIAL MEDIA MANAGER

Versatile marketer with expertise in content creation/strategy, social media management, and digital marketing with a proven track record of success in growing company revenue. Works with minimal input to produce engaging, authoritative, and error-free work. Autonomous yet communicative with history of superior performance in remote or in-office environments.

STRATEGIC COMPETENCIES: Content Writing Social Media Ad Creation Social Media Management Press Releases Event Creation & Management Digital Marketing Tracking & Analytics Product Development Brand Creation & Management Search Engine Optimization (SEO) Social Media Marketing Affiliate Marketing Strategic Marketing Partnerships Google Analytics & Other Analytics Platforms Public Speaking Website & Landing Page Management

PROFESSIONAL EXPERIENCE & SELECTED ACHIEVEMENTS

AXEL & ASSOCIATES: Longwood, FL 2016-Present

Digital Marketing, Social Media, & Content Creation Expert

Drive client revenue performance as a member of the leadership team for our family’s full-service digital and traditional marketing firm. Managed multiple client relationships, Account level P&L performance, internal marketing, and an internal admin staff of 5 people. Notable achievements include:

SCT/Bully Dog: Grew online audience by over 25% to 750,000 followers while increasing social media sales revenue by over $500,00 per year through the creation of targeted social media content across multiple channels and Facebook group creation.

University of South Florida: Prevented the dissolution of the education department by creating “Save Our Teachers” in-person and online campaigns, which gathered significant national and local news coverage. Also created multiple web assets to allow the community to engage with decision makers.

Kolter Solutions: Increased company online revenue by 20% through content creation/strategy, strategic website management, and LinkedIn account management for staffing agency. Managed digital transition when company was eventually sold for over eight figures.

Dynojet: B2B sales by over 15% for automotive company by creating dealer marketing campaign, spearheading MAP Policy creation and enforcement, and leading the creation of online dealer portal for ordering products.

The Axel Foundation: Helped raise over $500,000 in donations and revenue through the creation and execution of unique charity events. Negotiated event partnerships with multiple charities and corporate partners including The Orlando Magic and NASCAR.

Axel & Associates: Increased client retention by 30% by increasing brand equity via comprehensive redesign across all lines of business. Conceptualized new brand architecture and standards enhancing image, conveying quality, and increasing client touch points.

EDUCATION

Bachelor of Arts: Political Science and Government, University of South Florida, Tampa, FL 2022

University of South Florida Academic Scholarship Recipient

Bright Futures Scholar

Member of the Chancellor’s Leadership Committee, St. Petersburg 2019-2021

Member of the Honors Program

Dean’s List: Every Semester

Master of Business Administration (MBA), University of Phoenix, Online 2024

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