Project Manager Content Writer

Carol Demyanovich

Franklin Park, NJ

https://www.linkedin.com/in/caroldemyanovich

I am an experienced editor/copywriter/project manager who produces content to support sales and product initiatives and who:

Delivers product information to internal and external audiences in a clear and concise manner.

Possesses excellent communications, project-management, process-improvement, and leadership skills.

Passed the FINRA Series 7 registration representative exam (in 1992 and 2006) and the N.J. Life and Health Insurance exam (2021).

Achieved LOMA’s SRI 111 (Retirement Fundamentals) accreditation.

Was the team project manager that received the Financial Communications Society Silver Award (Consumer Retail) for the Personal Financial Organizer brochure (TIAA) and the Neographics Franklin Award for Excellence for the RCMAâ flagship brochure (Merrill Lynch).

EAGLE LIFE INSURANCE COMPANY, West Des Moines, IA July 2022 – Feb. 2023

Sr. Creative Writer, Eagle Life Marketing (remote)

Developed original and revised content to promote the fixed index annuity product through product and service guides, digital campaign materials, emails and B2B presentations.

Ensured the logical flow of all writing by using the Workfront collaboration tool.

Collaborated with team members and stakeholders on messaging to ensure cohesive branding.

Prepared and distributed publicity messages through email campaigns to raise awareness of fixed annuity products and the growth goals of business lines among wholesalers.

TALBOTS, Sea Girt, NJ Feb. 2018 – Feb. 2023

Sales Associate

Possessed a customer-centric mentality and understanding of the correlation between service and store sales.

Member of Store 285’s team that achieved monthly sales goals for eight of 12 months.

PARENTAL/FAMILY END-OF-LIFE CAREGIVER June 2017 – July 2022

PRUDENTIAL, Newark, NJ Oct. 2016 – June 2017

Sr. Marketing Specialist, PGIM Retail Performance Communications

Produced monthly and quarterly materials promoting retail and European trade-platform fund product sales.

Served as support for product and legal advisory areas to ensure accurate product communication.

Edited financial content using the Adobe Acrobat, InDesign and Workfront applications.

A.M. BEST CO. Oldwick, NJ March 2008 – Feb. 2015

A.M. Best provides financial ratings to insurance companies who, as subscribers, receive analytical reports/briefings concerning the insurance industry relative to business lines, segments, and regions.

Sr. Business Analyst/Editor/Project Manager, Communications Support Services, News Division

Produced B2B reports published in Best’s Journal, the firm’s website and on their video network, Best TV.

Ensured B2B collateral materials were published via appropriate marketing digital channels, i.e., daily web postings and bi-weekly journals.

Measured and uploaded performance content via the firm’s content management system (CMS).

Enhanced visual data, making industry reports more reader-friendly and accurate to business readership.

Created and administered surveys via Survey Monkey. Published actionable survey results in Best’s Journal.

Aligned with the communications teams (production team of art directors and web designers) to move content through multiple stages of editorial development, review/approval, and production.

Collaborated with company stakeholders, management, and ratings analysts to deploy their messaging.

Supported company rating analysts located in London and Dubai and met their time-zone work requirements.

TIAA, New York, NY Nov. 2004 – May 2007

TIAA provides retirement/financial services to members in the academic, medical, and cultural fields.

Writer, Financial Communications

Prepared and distributed customer communications regarding new, or modified, TIAA products and services.

Assisted in rebranding collateral marketing materials.

Strategically copywrote/edited investment communication, enrollment kits, direct-mail materials, and email campaigns to discuss financial solutions, account transactions or other product-related functions.

OptionOne Consultant (Financial Writer/Editor/Project Manager) April 2003 – Sept. 2004

MLIM L.P. (now known as Blackrock) Plainsboro; NJ Ryan Beck & Co., Inc. Florham Park, NJ

Edited and managed communication projects: i.e., performance reports, newsletters, and trading highlights.

Oversaw the distribution of marketing and legal materials (i.e., prospectuses, fund annual and semi-annual reports) on MLIM’s Financial Advisor InfoCenter website.

Wrote and edited Ryan Beck marketing materials, and the “Informed Investor” a client-experience newsletter.

UBS, Weehawken, NJ April 2001 – June 2002

Marketing Manager (Assistant Vice President), Client and Account Services Group

Copywrote/edited/managed product communications and statement enclosures.

Collaborated with staff to move content through editorial development, review/approval, and production.

Contributed clear and concise content to UBS websites, providing information to Financial Advisors and clients.

Assisted in the rebranding of collateral materials after the UBS merger.

Drafted articles for the weekly client newsletter, “Investment Forum” to enhance sales of new products.

Implemented marketing campaigns that supported the UBS business plan after its rebranding.

MERRILL LYNCH & CO. Plainsboro/Somerset, NJ from graduation - 2000

Communications Manager (Assistant Vice President), Business Innovation Group

•Liaison among website designers, product managers and SMEs to help produce the intranet website and assist in the rebranding process.

•Published marketing content to Merrill Lynch DirectSM, the firm’s online trading website.

Communications Manager, Group Employee Services (GES).

• Copywrote/edited collateral materials supporting the marketing efforts for 10 business-retirement plan products and managed a communications budget worth approximately $1 million. Monitored the completion of projects within budget, according to brand and company standards, and within legal/regulatory compliance.

• Implemented—for approximately 30 brochure families—a streamlined production process that reduced rework and ensured cost containment, and an inventory process that ensured appropriate shelf life and inventory.

• Managed an Assistant Writer and freelance writer relating to monthly client newsletter article submissions.

• Contributed content to Merrill Lynch’s external and internal websites including BusinessCenter and the GES Integrated Intranet. Contributed content (using the Documentum Content Management system) to the Product and Services module within the Trusted Global Advisor (TGA) online broker workstation.

Manager /Editor, Marketing Services

Produced collateral and direct mail materials to support marketing objectives for the following products:

401(k) plans, annuities, life insurance and mutual fund discretionary services.

• Managed an Assistant Editor.

• Managed vendors and internal support departments to execute programs on time and within budget.

• Coordinated development and production of advertising materials (or other marketing materials) and sales literature directly or through advertising agencies and outside vendors.

• Edited manuscripts according to Merrill Lynch style and standards, established/maintained project schedules and coordinated with team members and legal advisory to meet product area’s needs.

Education and Certifications

BA, Journalism and Mass Media: Rutgers University, Douglass College – New Brunswick, NJ

Microsoft Office, Adobe InDesign and Workfront

License: Series 7 Registration (2006 and 1992)

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