Quality Assurance E-Commerce

Lee McKinzey

**********@*****.*** www.linkedin.com/in/leemckinzey Grapevine, TX

• Creative Leadership • Creative Team Management • Time & Deadline Management • Excellent Quality Assurance

• B2B & B2C Advertising • Digital Asset Management • Market Trends & Research • Presentation Visuals

• Brand Development • Photography & Color Editing • Web Email E-Commerce • Adobe Creative Suite

• Client Acct Relations. • File Preparation & Print Process • Graphic Design/Art Direction • MS Office, Google, Asana PROFESSIONAL EXPERIENCE

THE GLASS GURU ENTERPRISES – Creative Director, 2021 – 2024 Led the development and execution of a comprehensive brand refresh, enhancing brand awareness across digital platforms. Conceptualized and designed all marketing materials, managing advertising for over 80 franchise locations. Spearheaded the creation of new corporate branding, including brand guidelines, convention presentations, and corporate campaigns. PICTUREPLANE – Brand Director, 2020 – 2021

Independent Contractor – Managed multiple former clients, creating marketing visuals that enhanced their brand presence. HARPER HOUSE – Marketing Director & Client Brand Creative, 2011 – 2020 Developed marketing plans for all Marcom and creative materials. Expanded the company’s capabilities to increase sales across multiple verticals and oversaw the development of marketing strategies for top clients and their brands.

• Created marketing materials to develop a cohesive brand message throughout the organization that included corporate communications, sales collateral, promotional materials, direct mail, email/social media campaigns, and website.

• Branded the company’s logo/identity and rebranded the website to expand services into multiple new markets.

• Produced customized company presentations to achieve and close new business.

• Managed both creative and production departments that produced concept development, branding, packaging design, photography, e-commerce web, video, animation, and 3D/CGI for a variety of high-pressure clients.

• Coordinated a digital asset database that streamlined all marketing and creative assets.

• Maintained all client relations with day-to-day contact for project scheduling and cross-selling opportunities.

• Supervised concepts for client’s creative and branding materials, and quality assured all materials before delivery. SIEMENS / GIGASET COMMUNICATIONS – Director of Brand Marketing, 2009 – 2011 Developed and managed all USA, Mexico, and Canada brand marketing efforts. Worked to create and design advertising collateral to support internal and external marketing initiatives and strategies.

• Managed brand recognition, corporate positioning, product launches, packaging, sales collateral, and tradeshow marketing to maintain a consistent global brand identity.

• Directed the development and production of materials for all products to support sales initiatives. UNIDEN AMERICA CORP – Director of Marketing & Creative Services, 1992–2009 Led corporate marketing and branding efforts for one of the world’s largest communications manufacturers. Strengthened the brand with packaging designs that led Uniden to emerge as a market leader in North America.

• Established, managed, and maintained the creative direction for all marketing and design projects.

• Successfully reduced costs by 20% through cost-effective marketing management and negotiations. EDUCATION: DUAL DEGREE

BA, Journalism / Marketing - University of Oklahoma BFA, Visual Communications / Design - University of Oklahoma SUMMARY

Excel at identifying opportunities to increase the effectiveness of marketing materials that elevate sales and profits to garner new business. Organized and goal-oriented, with years of experience in marketing, branding, and creative project management. Analytical problem-solver, able to anticipate issues and develop new systems that streamline processes and improve accuracy and quality. Skilled in building excellent rapport with clients and internal colleagues. References available. www.linkedin.com/in/leemckinzey

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