Professional summary Growth Driver. Pipeline builder. Relationship management with C-Suite, Executives, Lead Agents, Vendors and Brokers. Management strategies to influence, educate and secure business. A leader in business development to prospect, grow relationships and convert opportunities to revenue. I lead by example and partner with my fellow associates to build camaraderie and growth building the company brand and revenue stream.
Heidi Hina
VP of Business Development
Richmond, TX 77406, Richmond, US, 77406 / 281-***-**** / *********@*****.*** Employment history
FEB 2023 - PRESENT
HOUSTON, TX
VP of Business Development, WellNet Healthcare
DEC 2019 - FEB 2023
KATY, TX
Corporate Sales Executive, 90 Degree Benefits
FEB 2012 - DEC 2019
RICHMOND, TX
District Sales Manager, AMBA
Identify, develop, and nurture relationships with brokers and consultants, serving companies with 100-5,000 covered employees.
Present company services to target audiences and effectively highlight how our solutions outperform the competition.
Act as a key resource for brokers, consultants, and decision-makers, providing insights into industry trends and product offerings.
Confidently present complex concepts to both small and large audiences through virtual platforms (Zoom, Teams, Webex) and in-person meetings. Follow up on leads, opportunities, and tasks with an emphasis on exceptional customer service and solution-oriented discovery.
Collaborate with internal teams to identify new service offerings, expanding the company's market reach and profitability.
Capture status, updates, and next steps in CRM, and provide regular reports on sales pipeline, forecasts, and market analysis.
Analyze market trends, providing insights to brokers and consultants. Develop data-driven strategies to address complex industry challenges. Manage sales pipeline, delivering regular forecasts and market analyses. Promptly follow up on leads, ensuring exceptional customer service.
Identify and develop broker/consultant relationships, TPA's, Health plans and alternative pipeline sources to drive and close new client opportunities. Drive revenue and membership growth through existing and new relationships with brokers, consultants, leading agents, consultants, C-Suite TPA executives, Health Plan leaders’ vendors and external partners to secure new business opportunities. Facilitate the development of new capabilities and services for growth. Partner with potential customers to understand their challenges and concerns and present specific solutions based on identified needs.
Trained and supervised my team’s performance by establishing guided sales principles for managing performance and prioritizing critical performance measures for all account sales reps. Actively research competitors that will provide market intelligence necessary to compete effectively. Lead solution development to generate a steady stream of sales for my team. Developed and implemented training programs, productivity initiatives, account and territory planning methodologies and customer communication tools. MAR 2004 - JAN 2012
EVANSVILLE, IN
Senior Account Executive, Viamedia
Cable Advertising Sales. Peak performer from 2004-2012. Developed my own TV show to sell local business advertising on Channel 2. Created ideas to strengthen branding for the company.
Maintain account lists and solicit new business.
Strategize to strengthen branding on social media, SEO, SEM and traditional marketing techniques Exceeded all sales targets and collection of sold accounts. Develop and maintain relationships with Agencies and vendors. Education
JUN 1988
MOORPARK, CA
Bachelor of Arts: Business, Moorpark College
Courses
CSFS- Certified Self-funding Specialist
Life and Health License, Texas
Skills Employee Benefits Self-Funding
TPA Solutions Plan Design
Stop loss Relationship management
Negotiation Communication
Microsoft Office Canva
Pipedrive Organizational skills
Self-motivation Webinar creation
Public speaking