Field Marketing & Trainjng/Brand Support

MICHAEL HENRY LAO

**** * ******* *** # ** PHONE: 818-***-****

FULLERTON, CA 92831 EMAIL: **.*******@*****.***

Professional Summary

Accomplished and results-driven professional with extensive experience in sales, marketing, business development, strategic planning, and customer service/support. Proven track record of success in diverse industries, including the automotive field. Key Strengths

• Exceptional Communication & Relationship Building: Strong interpersonal skills, enabling the development of lasting client relationships and the ability to engage with diverse client personalities.

• Analytical & Creative Problem-Solving: Ability to think critically and approach challenges with innovative solutions that drive business growth and customer satisfaction.

• Sales & Closing Expertise: Proven success in closing deals, leveraging a deep understanding of client needs and personalities to exceed sales targets.

• Client Retention & Growth: Skilled in cultivating long-term client relationships that contribute to sustained success and business expansion.

• Strategic Problem-Solving: Highly effective in identifying and resolving challenges with a solution-oriented mindset.

PROFESSIONAL EXPERIENCE

Field Marketing Trainer

Superior Communications June 2019 – Dec 2024

• Trained and mentored wireless experts at T-Mobile, AT&T, and Verizon stores on new wireless accessory products, resulting in a 20% increase in sales performance in the subsequent quarter.

• Led nationwide training sessions and product demonstrations for Cricket and MetroPCS sales teams on the PureGear Perfekut Machine, driving product adoption and boosting brand visibility.

• Developed and executed product marketing strategies to increase brand awareness, user engagement. Assist in organizing webinars, events, and product launches.

• Managed in-store merchandising efforts, supported new store grand openings, and led Planogram setups, ensuring consistent brand representation and improved sales execution.

• Collaborated with sales representatives to discuss key selling points (KSPs), identify customer needs, and recommend tailored product solutions, driving customer satisfaction and sales growth.

• Delivered engaging product presentations using Microsoft PowerPoint, enhancing team knowledge and increasing brand engagement across multiple retail location Regional Account Manager

Pryme Radio Products June 2016 – Aug 2018

• Managed and nurtured relationships with clients across the West Coast (California, Nevada, Oregon, Washington, and Alaska), fostering long-term business growth.

• Led client support and team guidance, researching and identifying new business opportunities while recommending strategies to enhance profitability and service offerings.

• Delivered detailed reports by gathering, analyzing, and summarizing data, enabling informed, data-driven decision-making for senior management.

• Stayed current on industry trends and technical advancements through continuous learning, networking, and involvement in professional societies, ensuring up-to-date product knowledge and competitive edge.

National Account Manager

Stillen Performance Parts Feb 2015 – June 2016

• Delivered customized automotive performance solutions, addressing specific client needs and driving customer satisfaction.

• Consistently achieved and exceeded monthly sales targets by cultivating strong relationships with dealer accounts and optimizing CRM tools for efficient sales tracking and management.

• Expanded regional sales by establishing new retailer contacts, capitalizing on field leads, and securing referrals from existing retailers, resulting in a notable increase in revenue.

• Advised and assisted walk-in retail customers in selecting custom performance parts tailored to their vehicles, ensuring customer satisfaction and alignment with performance goals.

Sr. Regional Account Manager

Technocel Mar 2004 – Nov 2013

• Developed a robust pipeline of new and returning customers, driving consistent business growth and achieving sales targets within assigned territories. Built strong, long-lasting relationships by fostering trust and providing personalized service.

• Explained product features and benefits, while identifying opportunities for optimization through analysis of sell-through reports and maintaining optimal inventory levels.

• Coordinated and executed strategic visits and events, fostering relationships with key partners to drive collaboration and growth.

• Provided in-store merchandising support and Planogram setup, ensuring consistent brand presentation and customer engagement.

• Designed, implemented, and maintained planograms for product layout, placement, and arrangement at the store within store located inside HEB supermarkets,optimizing space utilization, enhancing the customer experience, and maximizing in-store sales. Key Achievements (Technocel)

• #1 in monthly sales averaging 8 out of 12 months in the last 7-8 years

• Consistently meeting and exceeding Monthly Sales Quotas and Goals

• Received multiple “Top Gun” Sales Performance Award Education

• UC Santa Barbara (Bachelor of Arts - Sociology (1991-1996) Skills

• Proficient in Microsoft Office Suite (Outlook, Excel, PowerPoint, Word)

• Experienced with Adobe Creative Suite (Photoshop)

• Skilled in utilizing CRM systems for customer relationship management Interests

• A lifelong car enthusiast with a deep understanding of automotive mechanics, customizations and restoration, driven by over two decades to the craft.

• Extensive knowledge of OEM and aftermarket performance parts.

Contact this candidate