APRIL PARK
US Researcher
425-***-**** **********@*****.*** https://www.linkedin.com/in/aprilspark Apgujeong-dong (Currently based in USA) EXPERIENCE
Senior User Experience Researcher Bellevue, WA
The One Financial (Fintech) 05/2023 - Present
Returned to company to optimize research process and recruit researchers Previously worked from 6/2020 to 6/2022 as user experience researcher Develop measurement strategies that drive business objectives and goals directly to Key Performance Indicators (KPIs) Work with designers, product managers, developers, and other team members to evaluate the level of accessibility compliance prior to user testing
Design questionnaires, discussion guides and surveys for use in conducting research Monitor online customer feedback and report on issues and trends Able to identify pain points and balance both client satisfaction and company goals in delivering a solution. Offers original solutions to solve problems or develop opportunities. Bridge between clients and company profit along with community involvement.
Develops annual budget and expenses for area(s) of responsibility and guides subordinate managerial personnel in the development of their budgets as necessary. Administers or delegates the administration of budgets, approving expenditures, reviewing reports.
User Experience Researcher Seattle, WA
Meta 05/2022 - 05/2023
Optimization & Monetization Department (Ads & Measurement Team) Create and Lead Rapid Design Feedback Program
Lead the Rapid Design Program to assist multiple groups of internal Facebook/Instagram Shop's teams. Create and trained other researchers to make a successful self starter researcher program. Play a lead role in research process planning and developed several iterations to finalize a Rapid design program that worked for all types of team in Optimization and Monetization department. Identify user needs and developed personalized dogfooding sessions with Meta shop's sellers for deep dive analysis to optimize their online account and assist their success. Increased KPI alignment by 10% by developing effective measurement strategies. User Experience Researcher Seattle, WA
Facebook 06/2022 - 05/2023
Optimization & Monetization Department (Ads & Measurement Team: E-commerce) Research for Facebook shops, Instagram stores, and A/B test tool Lead E-commerce team to manage site products and content including the configuration, adding/removal or editing of product items; copy and images proofing; keywords and cross-sells, along with executing site refreshes according to schedule and as needed
Ensure brand consistency and presence on all digital products from planning to design/build/test to successful launch Establish KPIs and leverage an analytics-driven approach contributing to driving online sales Execute A/B testing to optimize site performance and oversee continuous quality assurance and analysis measures Partner with Digital Marketing on content-related SEO efforts. Identify seasonal strategies for web content and new features and functionality.
User Experience Researcher Saint Louis, MO
Enterprise Holdings Inc 12/2017 - 05/2020
Alamo, National, and Enterprise Rental Car Corporation Create and manage international and national research roadmap and calendar Execute research projects using a wide range of tools and methods Perform competitive analysis
Enhanced client satisfaction by 30% by proactively resolving pain points with innovative solutions. Analyze quantitative/qualitative data—gathered from user studies, community forum posts, surveys, and online/product analytics—and present study findings in a timely manner, in alignment with project milestones Analyze results/data and translate into clear and useful strategic and tactical insights to support clients and project teams QA/Usability Test Engineer Bellevue, WA
Samsung Electronics America 09/2018 - 12/2018
Hardware/Software QA team
Collaborate with development and cross-functional teams to troubleshoot and perform root cause analysis Help develop tools and methodologies to improve the effectiveness of our testing initiatives Manage towards results, by process, with facts and with continuous process improvement in mind Log defects into bug tracking system and provide necessary defect reports Provide detailed reports on test progress, test results, and other relevant information
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• SUMMARY
"I am naturally curious and love research. My past experience conducting ethnographic research has developed my intuition, fine-tuned my ability to ask the right questions to get to the source of a problem. Additionally, as an HR coordinator and education consultant, I've developed an understanding of people and their needs, and am eager to make a difference for others. Currently researching and creating designs for the digital world as a professional in UX" LANGUAGES
English Native Korean Proficient
STRENGTHS
Quality Bilingual
Born in Chicago and lived in Korea
from K-6. Since 2004 lived in America
(Seattle, Chicago, Los Angeles, Dallas,
and more) and now been a UX
Researcher for 7years
User Experience Tool Box
Usability test, IDI, Focus groups, Diary
studies, Survey, and more
Self starter
I am attentive and takes
responsibilities seriously
KEY ACHIEVEMENTS
Meta's Rapid Design Program
First attempt of creating an agile research process at Optimization and Monetization Department. Created, trained and lead Meta's Ads & Measurement department Rapid Design Program and the program is live at Meta.
Certificates
Neilson Norman Group:
Usability Testing, Interviews
Yale University:
Psychology certification
Google: Foundations of User Experience (UX) Design Enterprise Holdings International/National CX
pioneer
Trained from Deloitte's Customer Experience corporate program
EDUCATION
Bachelor's degree, International/Global Studies
University of Washington 01/2010 - 01/2014
User Experience Design Immersive, UXDI
General Assembly 01/2017 - 03/2017