Director of Sales

TRACI RYAN, CMM, CMP

Saint Petersburg, FL *****

Phone: 727-***-****

Email: ***********@*****.***

SUMMARY

Dynamic and results-driven hospitality professional with over 25 years of experience in sales, event management, and strategic planning within the hotel and resort industry. Proven expertise in driving revenue growth, fostering client relationships, and leading teams to achieve sales and operational excellence. Skilled in managing large-scale corporate events, negotiating vendor contracts, and developing innovative solutions for enhanced guest satisfaction.

WORK EXPERIENCE

Director of Sales

Staybridge Suites Downtown St. Petersburg – Saint Petersburg, FL

January 2020 – Present

Developed and implemented strategic sales plans, leading the Sales and Catering Coordinator to achieve revenue targets.

Cultivated strong relationships with clients to ensure high-quality service and satisfaction.

Analyzed industry trends to inform business strategy and forecasts.

Collaborated with departments to deliver seamless client service and maximize revenue.

Managed forecasting, pricing strategies, and special corporate negotiated rates.

Recommended and tracked monthly room-night goals in partnership with the Revenue Director.

Managed and updated the Sales Budget for optimal financial performance.

Dual Sales Manager

Hampton Inn & Suites and Quality Beach Resort – Clearwater Beach, FL

January 2017 – December 2020

Managed group sales for two hotels, increasing revenue by 21% through targeted strategies such as sports teams and bus tours.

Conducted employee relations to promote teamwork and achieve results.

Led forecasting, budget planning, and senior staff meetings to align with business goals.

Identified new business opportunities and strengthened existing relationships.

Oversaw meetings and food & beverage functions, ensuring seamless client experiences.

Area Group Sr. Sales Manager

OPL Properties (Postcard Inn Resort & Marina, Pelican Cove Resort, La Siesta Resort, Amara Cay Resort) – Islamorada, FL

January 2014 – December 2017

Increased revenue by securing local fishing tournaments and new business opportunities for all properties.

Managed client contracts, including proposals, negotiations, final payments, and post-event follow-up.

Led competitive analysis for properties, ensuring clear market positioning.

Proficient in SalesPro and Delphi systems for efficient sales processes and client management.

Managed high-profile client accounts, paying close attention to timelines, rooming lists, and special requests.

Assistant Dock Master

Postcard Inn Resort & Marina – Islamorada, FL

January 2011 – December 2014

Coordinated bookings for fishing charters, transient slip rentals, and managed associated billing and inventory.

Managed the Charter Shop with ordering of clothing and sundries.

Oversaw corporate and local fishing tournaments, including weigh-ins and event logistics.

Developed revenue-increasing procedures for offshore and backcountry charters.

Acted as Dock Master in the absence of the primary Dock Master, handling operational needs and ensuring client satisfaction.

Billing and Coding Specialist

Ultimate Medical Academy – Clearwater, FL

January 2008 – December 2011

Managed billing and coding responsibilities, ensuring accurate processing and efficient workflow in a medical office setting.

Director of Corporate Meetings/Events, CMP, CMM

Valpak, Cox Target Media Company – Largo, FL

January 2003 – December 2008

Founded and led Valpak’s Meetings Department, handling logistics for both domestic and international meetings and events.

Negotiated hotel contracts and vendor services, saving the company $1.2 million in a single year.

Executed over 72 high-profile meetings, including an annual 1,200-attendee convention with high-end entertainment.

Spearheaded event design, including accommodations, transportation, catering, and AV setup, working closely with executive teams.

Mentored department associates, fostering skill development and certification opportunities.

Sr. Convention Service Manager and Special Events

Adams Mark Resort – Clearwater Beach, FL

January 2001 – December 2003

Sr. Convention Services Manager

TradeWinds Island Grand Resort and Conference Center – Saint Pete Beach, FL

January 1998 – December 2001

Sr. Convention Service Manager

Renaissance Vinoy Resort and Conference Center – Saint Petersburg, FL

January 1993 – December 1998

Executive Meeting Manager

Don CeSar Beach Resort – Saint Pete Beach, FL

January 1985 – December 1993

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