Analytical Marketing Strategist
Resume:
Sajni Patel *******@*******.*** • 732-***-****
LinkedIn • Raleigh, NC
MBA Candidate at Fuqua School of Business, Duke University Career Highlights
• 9 years of marketing and analytical experience with success in creating campaigns supporting business revenue with a strong focus on continuous process improvement and data driven insights.
• Results-oriented analyst who leverages data and creativity to positively impact business outcomes (e.g., Implemented marketing initiatives to drive +31% YOY membership upgrades).
• Led growth initiatives for background check product and as a result increased product purchases and subscriptions driving business revenue, +150% in a la carte purchases and +80% YOY unlimited background check subscriptions. Areas of Expertise/Skills
● Marketing Analytics
● CRM Marketing
● Email Marketing
● Content Generation
● Consumer Behavior
● Social Media
● Salesforce
● Google Ads
● Power BI
● Adobe Analytics
● Google Analytics
● Marketo
● Project Management
● Process Improvement
● Creative Problem Solving
● Cross-functional Support
Professional Experience
Thermo Fisher Scientific, North Carolina NOV 2020–PRESENT Marketing Data Analyst III, Pharma Services Group (PSG)
• Delivered monthly KPI report to 500+ employees, including insights and recommendations by analyzing massive data sets using data analytics with sustained focus on improving data quality, automation, and incorporating additional KPIs for enhanced visibility into digital demand generation.
• Managed and updated 45% of PSG marketing claims (customer facing promotional statistics) in 2023. Oversaw data collection, analysis, and collaborations with different business areas.
• Introduced campaign for biopharma consultants supporting Go-To-Market Plan, to drive demand and awareness of capabilities while showcasing the differences in outcomes between working with the company vs. competitors.
• Led Marketing-centric training sessions on platform migration to Salesforce Lightning. Demonstrated the new platform while offering expertise to bridge knowledge gaps with marketing efforts.
• Consistent reporting on KPIs and digital demand generation metrics for email, paid search, social media, webinars, and events, spanning from data gathering to insight formulation resulting in more effective decision-making for marketing strategy.
AbbVie, Virtual Jan 2024–Jun 2024
Project Manager, Fuqua Client Consulting Practicum
• Conducted comprehensive market analysis and proposed strategic, innovative marketing solutions to enhance reach, customer experience, and market share growth for rare disease orphan drugs in the pharmaceutical industry, all within a constrained budget to optimize resources.
Care.com, Massachusetts AUG 2019–MAY 2020
Senior CRM Marketing Associate
• Implemented strategic initiatives to enhance the ad hoc category, resulting in 7% contribution of yearly membership upgrades, achieved by analyzing and assuming ownership of ad hoc touch points along the customer journey.
• Boosted email performance through implementing new marketing initiatives and data driven insights, resulting in
+31% YoY membership upgrades (~7,600 conversions), +42% job posting on site (~14,000 posts).
• Developed strategy and segmentation for 100+ emails; end-to-end ownership (incl. deployment) for 60+ emails. Reworked summer seasonal campaign to leverage progressive profiling, sending follow up communications based on a user’s engagement with first touch.
• Maintained conversion growth for background check product increasing unlimited background check subscriptions +80% YoY, caregiver tax service (Care.com HomePay), and engagement growth for the community newsletter.
• Directed multi-channel campaigns and asset creation for ownership areas and seasonal campaigns (open enrollment, post-Covid, summer) across various departments including creative, product marketing, legal and operations partners.
• Presented annual performance review to senior leadership at Care.com HomePay, evaluating effectiveness of CRM campaigns, with strategic recommendations aimed at enhancing business outcomes. CRM Marketing Associate MAR 2017–JUL 2019
• Proactively pursued greater engagement and gained ownership of background check product within CRM. Spearheaded growth initiatives for increasing number of a la carte background check purchases YOY. P a g e 2 2
• Initiated new communications strategy focusing on educating users, resulted +150% purchases, outperforming all other previous communications.
• Successfully managed several product categories omnichannel CRM messaging strategy (background checks, newsletters, Care.com HomePay)
• Led post-implementation quality assurance for cross-functional process and asset deliverables. Integrated the assurance into overarching existing process for providing higher transparency to project stakeholders.
• Developed weekly data-stories on cross channel promotional campaign performance for key stakeholders while initiating new reporting framework increasing data visualization, clarity, and process efficiency.
• Implemented annual review of CRM assets to brand and product marketing teams, analyzing data across multi-platforms for KPIs, metrics and conversion events to identify/share trends, top performing assets, best practices, and data-driven insights.
CRM Marketing Intern NOV 2016–FEB 2017
• Implemented multichannel (email, site and app) campaigns through various platforms and new team priority documentation to increase visibility of key tasks/dependencies. Setra Systems, Massachusetts JAN 2016–JUL 2016
Content Marketing Specialist
• Crafted content for weekly blog posts (traditional written posts, presentations, and charts) for HVAC/ Industrial Industry. Education
Executive MBA Candidate at Fuqua School of Business Duke University, Durham, NC
May 2025
Bachelor of Sciences in Marketing, Minor in Mathematics and Communication (Cum Laude) Bentley University, Waltham, MA
Study Abroad: Copenhagen Business School (2014)
Additional Information
Read to a Child Project Lead, Volunteer for Cradles to Crayons and North Carolina Science and Engineering Fair; Active member of Thermo Fisher’s Women Empowerment BRG and Thermo Fisher’s Asian BRG
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