Content Strategy Creative Director

Michael Jacobs

Transforming Brands with Data-Driven Storytelling,

Creative Innovation, and AI-Powered Marketing

Strategies

EXECUTIVE SUMMARY

A strategic Creative Executive specializing in brand storytelling, digital transformation, and AI-driven content strategies within tech, ecommerce, nonprofit, and healthcare. Combines data-driven insights with creative innovation to shape compelling narratives that drive engagement, growth, and market differentiation. Adept at leading high-performing, cross-functional teams, uniting creative, technology, and marketing disciplines to deliver integrated campaigns and omni-channel experiences. Skilled in navigating complex business landscapes, optimizing workflows, and aligning content strategy with corporate objectives. A catalyst for bold, market-shaping initiatives, consistently delivering high-impact brand experiences that position organizations as industry leaders. SKILLS

● Creative Direction

● Brand Storytelling

● Content Strategy

● Omni-Channel Marketing

● Integrated Campaign Development

● Experiential Marketing

● Technology & SaaS Marketing

● AI-Driven Content Strategy

● Data-Driven Marketing

● Marketing Automation & Personalization

● Digital Experience Design

● Customer Journey Mapping

● Go-To-Market (GTM) Strategy

● Enterprise & B2B Content Strategy

● Executive Leadership & Consulting

● Cross-Functional Team Leadership

● Stakeholder Engagement

● Executive Communication

● Business & Brand Growth Strategy

● Healthcare & Pharma Marketing

● Regulated Industry Marketing

WORK EXPERIENCE

Managing Partner, Creative Director, Content Strategist, Writer February 2014 – Present Our True North New York City/Boston

• Brand Storytelling & Experiential Media: Led a consultancy specializing in digital media, cross-platform content, and immersive brand storytelling, including documentary production, short/long-form films, and live experiences, enhancing audience engagement for major tech and healthcare brands.

• Marketing Strategy & Omni-Channel Execution: Developed B2B and B2C marketing strategies, crafting white papers, brand messaging, project management, and multi-platform campaigns that increased brand engagement by 75% and strengthened market positioning across digital, social, and experiential channels.

• AI & Data-Driven Content Optimization: Integrated AI-driven insights and predictive analytics to optimize customer targeting, campaign performance, and content personalization, driving improvement in audience retention and conversion rates.

• Executive Leadership & Client Impact: Led high-stakes creative solutions for Disney/ABC, IBM, SAP, The Humane Society, John Deere, Regenified, and Ubisoft, delivering measurable brand growth, innovative content solutions, and revenue-driving marketing strategies. Senior Advisor, Partner

September 2022 – Present DEMANDBRIGHT

• Growth Strategy & Market Expansion: Spearheaded high-impact marketing acceleration programs, leveraging breakout GTM strategies to drive market share expansion and multimillion-dollar revenue growth for global enterprises.

• AI & Data-Driven Business Scaling: Implemented AI-powered marketing tools and predictive analytics, optimizing customer acquisition strategies and increasing lead conversion rates.

• Strategic Advisory & Executive Influence: Advised C-suite executives and senior marketing leaders, shaping data-driven decision-making and growth-focused marketing innovations to enhance brand positioning in competitive sectors.

• Marketing Program Engines & Performance Optimization: Designed scalable, insight-driven marketing frameworks, integrating sophisticated data models and automation tools to improve campaign performance and customer engagement. Adjunct Professor, Master's Program

January 2014 – Present Boston University Boston, MA

• Curriculum Development & Industry Integration: Design and teach a postgraduate course in Digital Marketing, integrating AI-driven strategies, data analytics, and emerging trends to prepare students for real-world industry challenges. 617-***-****

***************@*****.***

linkedin.com/in/michael-jacobs-7466133/

United States

• Mentorship & Professional Impact: Mentor future marketing leaders and professionals, fostering expertise in omni-channel marketing, brand storytelling, and growth strategies, with graduates securing roles in top global enterprises. VP, Creative Director

June 2017 – June 2020 Racepoint Global London, Hong Kong, San Francisco, Raleigh, Boston, New York

• Strategic Brand Leadership & Market Positioning: Directed integrated PR and digital marketing strategies for tech, healthcare, and public affairs clients, driving brand awareness and market positioning across global markets.

• Omni-Channel Content Innovation & Engagement Growth: Led influencer marketing, web development, live streaming, podcast production, and social campaigns, increasing audience engagement and brand visibility for Panasonic, Huawei, Johnson & Johnson, Mediatek, Qlik, and John Deere.

Creative Director

January 2012 – December 2013 iRGONOMIC New York City

• Technology-Driven Marketing & Innovation: Developed cutting-edge marketing solutions leveraging live streaming, gaming, data analytics, interactive video, and AI-powered social media strategies, positioning brands for digital-first success.

• Platform-Agnostic Brand Engagement & Audience Growth: Designed customer-centric, cross-platform campaigns, increasing digital engagement and audience reach, while enhancing brand visibility across emerging media channels. EVP/Chief Digital Officer/Chief Creative Officer

March 2010 – December 2012 Voyr New York City

• Digital Innovation & Intellectual Property Development: Built a first-of-its-kind digital entertainment platform, integrating live streaming, mobile engagement, and social media storytelling, setting new industry standards for artist-fan interaction.

• High-Impact Brand & Entertainment Partnerships: Led $100M+ live-streamed event activations for Jay-Z and Kanye West’s Watch the Throne tour, executing real-time content strategy, web development, and audience engagement, while securing strategic collaborations with Jeep, Call of Duty, and Budweiser.

EVP, Executive Creative Director

March 2004 – March 2010 McCann Worldgroup New York City

• Global Brand & Operational Expansion: Transformed McCann’s digital hub into a top global agency within five years, scaling operations across EMEA, APAC, and LATAM, while establishing a nearshoring model in Argentina for rapid prototyping and high-volume creative execution.

• Creative Leadership & High-Impact Brand Growth: Led a 130+ member creative team, overseeing multi-million-dollar global brand engagements for US Army, Intel, MasterCard, L’Oréal, Verizon, Home Depot, General Motors, and more, delivering double-digit revenue growth annually.

Managing Partner, Chief Creative Officer

2002 – 2004 Gravity Partners

• Marketing, Brand Strategy & Platform Development: Led the development of best-in-class web platforms and brand extensions, creating innovative marketing solutions for Bank of America, Compass Real Estate, and emerging tech firms, enhancing customer engagement and digital brand presence.

Senior Writer

2001 – 2002 Boathouse

• Strategic Content Development & High-Value Brand Messaging: Led content development for Merrill Lynch High Net Worth and Sentient Jets, crafting high-impact messaging tailored for affluent clientele and premium financial services. EVP, Executive Creative Director

1997 – 2001 DigitasLBi US San Francisco

• Agency Leadership, Market Expansion & Global Collaboration: Founded and scaled Digitas’ West Coast division into an award-winning, high- growth operation, securing major financial and tech clients (Charles Schwab, Deutsche Bank, Amazon, Disney, DreamWorks, and Dell), while establishing cross-border talent collaboration with the London office. EDUCATION

Master of Science

Journalism

Boston University

Bachelor of Arts with Honors

English

Bard College

CERTIFICATIONS

• The Business of Entertainment

• AI for Advertising

• AI for Film

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