Content Marketing

Philip Enders Arden, Senior Marketer

Pembroke Pines, United States, 305-***-****, ******.*******@*****.*** PROFILE Experienced multi-functional customer-obsessed marketer with over seven years of expertise in content, social media, SEO, case studies, campaigns, customer journeys, loyalty building, website management, marketing research, and building brand awareness. Driving maximum impact with a data-driven marketing approach. Knowledgeable, communicative, humble, and driven team member. Passionate about storytelling, delivering entertaining and captivating content while simplifying complex issues for various stakeholders and audiences.

EMPLOYMENT HISTORY

Oct 2024 — Mar 2025 Internal Enablement Content Specialist, Atlassian Remote

• Created and maintained a library of 20+ core enablement assets for internal stakeholders

• Implemented document review process across internal teams

• Delivered a 150+ document content audit to identify content gaps and prioritize content creation opportunities

Apr 2024 — Oct 2024 Content Writer, Birdeye Remote

• Wrote and edited high-quality articles, blog posts, and website copy that increased organic traffic to the company website by 31% in my first quarter

• Conducted keyword and audience research to ensure content relevancy across 100+ search terms

• Wrote headings, landing pages for top-performing assets, ads, and banners, increasing google search rankings for 50+ pages

Jun 2022 — Feb 2024 Senior Specialist Content Marketing, Verint Remote

• Influenced $10M+ in pipeline by creating multi-format high-impact content that translated technical features and capabilities into business benefits

• Increased conference session attendance (42%+ YoY) for product offering by coordinating with clients and crafting gripping copy

• Smashed product category SEO goals, moving Verint from unranked to 4th on Google for 28+ keywords

Jan 2020 — Jun 2022 Content Marketing Specialist, Kitewheel (acquired by CSG 2021) Remote

• Grew both site traffic and new leads per year by 80+% by producing compelling long and short-form awareness and demand-gen content.

• Owned full content production life cycle from writing to design and promotion for blogs, webinars, podcasts, and more

• Monitored industry trends, tailoring company story to protect and position the company in the wider market proactively

Feb 2018 — Jan 2020 Marketing Coordinator, Kitewheel Boston

• Boosted site traffic by 62% YoY while acting as the entire marketing department

• Slashed concept-to-publication time by over 40% for net new content

• Engaged customer base (3.9% average CTR) with monthly newsletter

• Crafted thought leadership content for company President and other SMEs quickly building rapport and maintaining interdepartmental relationships

EDUCATION Bachelor of Arts (BA) in International Affairs, American University Washington, D.C.

Coursework in peace and conflict resolution, foreign policy, technical writing, creative writing, applied physics, research best practices, and analytical thinking. SKILLS B2B Software Storytelling

Marketing Campaigns

Content Marketing

Customer Marketing

Adobe Creative Suite

Jira, Trello, & Confluence

B2B SaaS Marketing

Salesforce, Mailchimp, Pardot

Contact this candidate