Sales Manager Representative
Resume:
Sheryl Spigel
******@************.***
Independent Sales Representative
March 2022 – Present
Sell, Promote/Market, Merchandise in-stock goods for multiple companies as an independent rep on a contract basis
Categories include:
-Women’s Apparel - Jrs, Missy, Plus – Dresses, Tops, Jackets, Bottoms, Sweaters
-Men’s Apparel – Young Men’s, Men’s – Jackets, Tops, Outerwear, Accessories
-Children’s Apparel – Boys, Girls Licensed Tees, Outerwear, Dresses, Tops
-Home Goods – Wall Art, Tabletop Decor
Sales Manager Dream Outlet – Apparel Division of APlus Fabrics
Wholesaler – Jr and JrPlus Apparel – Tops, Bottoms, Jackets/Cardigans, Dresses
March 2022 – Present
Selling In-Stock Goods to wholesale accounts including: Ross, DD’s Discounts, Bealls Outlet, Burlington.
Juniors, Junior Plus Dresses, Jackets, Tops, Bottoms
Sold 700,000 units 1st 12 months
Sales Manager, Star Vixen, Los Angeles, CA – Wholesale Apparel Clothing Company
Manufacturer -- Missy, Plus-Size, Petite, Maternity Sportswear and Dresses
May 2006 – February 2025
Created new business opportunities during Covid Pandemic – sold $1million masks from April-August 2020
Increased ongoing business during Covid Pandemic – able to pivot and fill other companies’ shortfalls with fast Mexico production/Domestic design due to long-term GMM/DMM/Buyer relationships.
Conceived and commissioned execution of STAR VIXEN logo/hangtags/brand ID.
Accounts include: Amazon.com, TJX, Walmart.com, Ross, Burlington, Bealls, DD’s Discounts, Variety Wholesalers, Citi Trends, Rainbow, Shoppers World, MadRag,
Pioneered Amazon.com Account 2012-Present
Primary/Current Amazon Contact – Registered Brand ID, Responsible for All Amazon.com Actions –Select all items, Create/write/input all copy, Interface with Vendor Central for all Account Actions/Activities, Create all Marketing Campaigns within Amazon.com
Product Development Emphasis – For Online Accounts and Big-Box Retailers
Liaison between retail accounts/design/production/finance.
Work with fabric companies, trim companies and all other suppliers.
Handle all merchandising of line – direct Design Team.
Establish all selling prices, handle markup/gross margin/maintained margins for line.
Initiate and run all client meetings/generate 100% of sales.
During Covid Pandemic – Generate/Hold all Meetings Online – Continued Merchandising, Selling, Shipping
Enrolled Company in LA Protects – enabling company to continue operations as an essential supplier of protective items (fashion masks) and apparel.
National Sales Manager, Mint/BStarlet Clothing, Los Angeles, CA – domestic manufacturer
Based in Los Angeles
Manufacturer of Junior/Women’s Apparel/Dresses and Sportswear
August 2005 to May 2006
Created new label/BStarlet Brand exclusively for department and specialty store brand distribution – all phases – name/label/design focus/“point of view”.
Market private-label abilities as well for major specialty/private-label accounts.
Established extensive distribution among department and private-label specialty store accounts. Opened 25 new accounts in 4 months, including: Nordstrom – all regions, Windsor Stores, Vanity Shops, Nexnet/Navy, Mother’s Work/Motherhood Maternity, Wet Seal, Urban Brands, Dots, Citi Trends, Kress Stores of Puerto Rico and more.
Sold and shipped $3 million January – May 2006/5 month period – 1st year startup.
Extensive communication/liason between design/owners of company and buyers/stores.
Proven ability to transition between GMM’s/DMM’s/buyers and design/management of company.
Identify needs of retailers and work with company to create product to fill those voids.
Established and raised company profile – virtually unknown before joining the company.
Established relationships with major buying offices and stylists, generating free press and editorial coverage of new line – invaluable free publicity which helped generate interest, establish confidence, and obtain new accounts/orders in very competitive market.
Instrumental in establishing and implementing EDI/UPC systems for the company.
Sales Manager, Overdrive Clothing/G.C.N.I., Los Angeles, CA division-
domestic importer based in New Jersey
Manufacturer of Junior/Girls Apparel- Vol: $35 Million
November 2002 to July 2005
Single-handedly built branded juniors’ and girls’ clothing line from ground up --
start-up division. Hired and supervised staff of 3 in corporate showroom..
Worked directly with owners, designers, technical department of company, travel to NY and LA markets, worked with Hong Kong/India Production offices,travel to client corporate offices.
Solicited and developed private-label and branded programs. Created major brand-awareness and press placement (Teen Magazine, Seventeen Magazine, California Apparel News) with zero PR/advertising budget.
Major clients/relationships: Federated, May Company, Nordstrom Brass Plum/Juniors, Nordstrom Girls, JCPenney, Bloomingdale’s, Wet Seal, Charlotte Russe, Forever 21, Tilly’s, Motherhood Maternity, Marmaxx, Limited Too.
Developed major private label and branded business
Education University of Texas at Austin, Austin, TX BBA in Marketing
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