Digital Marketing Account Manager

** ******** *****

Northford, CT *****

C. 860-***-****

*********@*****.***

Seasoned marketing and communications professional with over 15 years of agency experience managing projects on behalf of B2C and B2B clients in a multitude of business verticals from Fortune 500 brands in Sports & Entertainment, to some of North America's fastest growing home services companies, Insurance Services, not-for-profits, and everything in between. Helping to build brands, earn trust, and grow the client's bottom line through digital and sound traditional marketing strategy. EXPERIENCE:

Rebel Interactive: Cheshire, CT

Account Director

June 2021 – Present

• Currently lead a team of two (2) Sr. Account Executives who manage day-to-day relationships with a roster of accounts as a senior member of our Client Service team.

• Help to advise team in dealing with complex account planning, client-related issues, strategy and assisting in their professional growth.

• Assist with new business and organic growth opportunities on an account basis. Digital Surgeons: New Haven, CT

Account Director

January 2021 – June 2021

• Lead a team of three (3) Account Managers who were responsible in overseeing both projects and retainer clients.

• Managed overacting strategy and some day-to-day duties on more complex accounts.

• Help advised Account team in dealing with complex client-related issues and assisting in their professional growth.

• Reinforced and sustained long-term client relationships.

• Helped in developing new business opportunities for the agency. Contractor Nation (Treehouse Internet Group): Seymour, CT Senior Digital Account Manager

December 2018 – January 2021

• Assisted in leading a team of ten (10) overseeing websites and digital marketing efforts for over 400 home services contractors in the US and Canada.

• Helped advise Account Services team in dealing with complex client-related issues and assisting in their professional growth.

• Assisted Account Managers in analyzing and presenting digital marketing and SEM strategies to client portfolio with the goal of increasing brand awareness, site traffic and improved SEO. Contractor Nation (Treehouse Internet Group): Seymour, CT Digital Account Manager

September 2017 – December 2018

• Executed digital marketing solutions for a robust network of home services contractors across North America, generating leads and growing businesses.

• Managed accounts totaling $1.2 MM in agency billings, operating as lead point of contact for clients.

• Regularly gave presentations to team and participated in webinar training’s for client base.

• Earned Google Analytics certifications.

Octagon: Stamford, CT

Account Manager

December 2016 – September 2017

• Lead an account team of three (3) managing multi-million dollar sponsorships and brand activation programs for client, Mastercard and a multitude of the client’s partners including American Airlines, Bass Pro Shops, jetBlue, and IHG

• Managed brand activation programs and events nationwide for the client with sponsorship properties such as the PGA TOUR, Dallas Cowboys, Major League Baseball, and The GRAMMY’s.

• Oversaw client relationships with Mastercard US Marketing team and agency

• Assisted Octagon, the world’s largest sports and entertainment sponsorship consulting agency, with new business efforts

• Managed multiple complex budgets across programs, pitched and sold-in proposals for sponsorship activations to partners.

Mascola Group: New Haven, CT

Senior Account Executive & Senior Public Relations Specialist January 2011 – December 2016

• Served as lead AE for multiple accounts, managing multiple projects on a daily basis.

• Lead agency’s PR division and create impactful PR campaigns based on the client’s desired results.

• Managed client’s media and marketing budgets.

• Assisted with digital marketing programs for each client served as AE on.

• Oversaw client relationships for all PR accounts within the agency, and several full-service accounts.

• Assisted with high level media relations and strategic planning on all PR accounts.

• Clients served ranged from professional services, to non-profits, healthcare, to destinations/attractions and B2B brands- representing clients locally, regionally, nationally and globally.

• Oversaw PR freelancers and PR team in-house.

Mascola Group: New Haven, CT

Public Relations Account Executive

June 2008 – January 2011

• Handled day-to-day operations of a Global public relations campaign for a leading specialty manufacturing company based in the UK.

• Wrote press releases, and carried out global PR campaigns.

• Regularly attended trade shows, media appearances, seminars, and conferences on a national level with firm representing clients.

• Built proposals and sold-in PR plans to clients.

• Managed a team of PR freelancers based both in the US and the UK. EDUCATION:

Southern New Hampshire University: Manchester, NH (May, 2008) Major: BS- Advertising (School of Business) Minor: Sport Management Honors: Magna Cum Laude

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