Home Health Public

Brian Hinojosa

Elgin, TX *****

*********@*****.***

***- *** -****

Dynamic healthcare professional with over 20 years of extensive experience in healthcare administration and public health. Demonstrates a comprehensive understanding of public health principles and policies, combined with hands-on practice. Currently serving as the founder and CEO of a traveling physician group. An adaptable team player with a proven ability to excel in fast-paced, evolving environments. Recognized for creative thinking and strong problem-solving skills, consistently delivering innovative solutions to complex challenges.

Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Independent Consultant

B & B MEDICAL Consulting-Dallas, Austin, Corpus Christi, San Antonio, Houston TX

August 2005 to Present

Home Health Agency Consulting: Provided comprehensive consulting services to home health agencies across major Texas cities, evaluating and optimizing marketing plans and strategies to enhance patient acquisition and retention.

Marketing Education and Training: Delivered customized marketing education to agency CEOs and marketing teams, achieving a significant reduction in lead generation time from one year to four months through effective training and strategy implementation.

Marketing Material Development: Developed impactful marketing materials aligned with agency goals, enhancing brand visibility and communication with target audiences.

Talent Recruitment: Led the recruitment and onboarding of marketing personnel, ensuring agencies were equipped with skilled professionals to drive successful marketing initiatives.

Hospital Development Consulting: Collaborated with municipalities on the planning and development of both psychiatric and general hospitals, providing strategic guidance throughout all phases of implementation.

Health Center Development: Partnered with diverse groups to establish various healthcare facilities, including surgical centers, dialysis centers, and community health centers, ensuring compliance with regulatory standards and best practices.

Funeral Home Consulting: Expanded service offerings to include consulting for the establishment of funeral homes, utilizing a broad network to facilitate project development and operational setup across multiple sectors.

Medical Clinic Consulting: Assisted medical clinics—both newly established and existing—in addressing operational challenges, including employee management, revenue cycle optimization, billing processes, and administrative needs.

Extensive Professional Network: Cultivated a wide-ranging network of industry contacts, enabling successful collaborations and project advancements across healthcare and related industries.

CEO

US Multi-Specialty Group-Austin, TX

February 2019 to March 2024

Operational Leadership: Directed all day-to-day operations for a multi-specialty healthcare organization, ensuring the smooth functioning of services across multiple cities while maintaining high standards of patient care.

Strategic Patient Acquisition: Partnered with healthcare providers and marketing teams to develop and implement innovative strategies that successfully increased patient acquisition by 50% Satisfaction Management: Proactively addressed and resolved patient complaints and concerns, leading initiatives that enhanced patient satisfaction and loyalty through effective communication and problem-solving.

Talent Acquisition and Management: Managed the full recruitment and hiring process for diverse roles, including physicians, nurse practitioners, physician assistants, and support staff, ensuring alignment with organizational values and goals.

Team Leadership: Oversaw a diverse team of over 40 employees, fostering a collaborative and efficient work environment that promoted professional growth and teamwork.

Operational Efficiency: Analyzed operational processes to identify areas for improvement, implementing strategies that enhanced workflow efficiency and reduced operational costs by 20%

Cross-Functional Collaboration: Worked closely with clinical and administrative teams to align goals, share insights, and enhance service delivery across all locations.

PHP IOP/ Out Patient Assistance Program Director

Cross Creek Hospital-Austin, TX

October 2019 to 2022

Comprehensive Patient Transportation Coordination: Directed all transportation logistics and patient needs for the hospital and Partial Hospitalization Program (PHP) / Intensive Outpatient Program (IOP), ensuring timely access to essential services and enhancing patient experience.

Program Development and Facilitation: Collaborated closely with the program director to design, implement, and facilitate therapeutic group programs tailored to patient needs, promoting emotional well-being and social skills development.

Strategic Marketing Initiatives: Played a key role in the creation and execution of targeted marketing strategies for PHP/IOP programs, effectively promoting services both within the hospital and the surrounding community to increase awareness and participation.

Discharge Planning and Continuity of Care: Managed the discharge process for all patients, ensuring comprehensive follow-up care plans were in place, including scheduling medical appointments and coordinating necessary support services to facilitate a smooth transition from hospital to home.

Community Outreach and Engagement: Engaged with community partners and stakeholders to enhance program visibility and referral networks, effectively communicating the benefits of services offered and fostering collaborative relationships to support patient care.

Patient Advocacy: Acted as a patient advocate, addressing concerns and ensuring that individual needs were met throughout the treatment and discharge processes, contributing to improved patient satisfaction and outcomes.

Data Tracking and Reporting: Maintained accurate records of patient transport and program participation, analyzing data to identify trends and areas for improvement, thereby informing future program development and marketing strategies.

Director of Clinical Operations

Doctors On Wheels-Austin, TX

October 2011 to December 2016

* Ensure that the free clinic is in compliance with all applicable federal, State and local laws.

* Manages and oversees all clinical operations, including the scheduling of all physicians and medical volunteers for both San Antonio and Austin locations.

* Obtain donations for medical supplies for the clinic.

* Maintain ongoing liaison with community leaders and other non-profits.

* Management of the business affairs and the overall operation of the clinic.

* Maintain appropriate personnel records, administrative records and all policies and procedures of the clinic.

* Created all patient documents and new patient packets needed for the clinic.

* Provide orientation for volunteer staff, regularly scheduled in-service education programs and opportunities for continuing education for volunteers.

* Responsible for collaborating and hosting off-site health fairs.

* Promotes public awareness and disease prevention

* Serves as patient liaison and advocate

Regulatory Compliance: Ensured compliance with healthcare regulations and standards, maintaining the organization’s commitment to quality and safety in patient care.

CEO and Founder

Medical Practice Management, LLC – Austin, TX

February 2011 to December 2016

Oversaw Daily Operations: Managed all aspects of day-to-day operations, ensuring efficient workflow and optimal resource allocation to deliver high-quality patient care across the organization.

Collaboration with Medical Staff: Worked closely with physicians and mid-level providers to streamline clinical processes, enhance service delivery, and improve overall patient outcomes through effective teamwork and communication.

Marketing Strategy Management: Developed and implemented targeted marketing initiatives to promote services, increase patient engagement, and expand the organization’s reach within the community, contributing to a measurable increase in patient acquisition.

Patient Complaint Resolution: Proactively addressed and resolved patient complaints and concerns, implementing feedback mechanisms to continuously improve service quality and enhance patient satisfaction.

Billing Coordination: Collaborated with the billing company to review and analyze financial reports, ensuring accuracy and efficiency in revenue cycle management, and identifying opportunities for improvement.

Human Resources Oversight: Handled various HR-related issues, including recruitment, onboarding, and employee relations, fostering a supportive work environment that encouraged professional development and retention of skilled staff.

Performance Monitoring: Developed and tracked key performance indicators (KPIs) to assess operational efficiency and service quality, utilizing data-driven insights to inform strategic decisions and improvements.

Director of Marketing

Apricon Home Health Agency-Austin, TX

September 2006 to August 2011

* Managed the marketing team, including providing educational sessions on cutting-edge marketing strategies

* Created and launched a highly successful Physician Referral Marketing Program

* Tripled patient census within a year

* Established goals and measurement reports

* Established numerous satellite locations for the agency

* Collaborated with numerous healthcare organizations, including State and City Health and Human Services

* Worked in tandem with Adult Protective Services to bring healthcare to the abused, neglected, and exploited elderly throughout central Texas

Education

Bachelor’s degree in Healthcare Administration

College of Health Care Professions-Austin – Remote

January 2020 to Present

Bachelor’s degree in Business and Development Coursework

University of Texas at Austin – Austin, TX

July 2005 to 2010

High School Diploma

Crockett High School – Austin, TX

August 1994 to 1997

Skills

•BILLING (7 years)

•DATA ENTRY (10+ years)

•EMR (7 years)

•HIPAA (10+ years)

•INSURANCE BILLING (5 years)

•Operation

•Home Health

•Oncology

•Hiring

•Practice Management

•Analysis Skills

•Program Development

•10 Key Data Entry

•Healthcare Management

•Team Management

•Human Resources

•Medical Terminology

•Medical Records

•ICD-10

•Employee Orientation

•Hospital Experience

•Budgeting

•Insurance Verification

•Medical Scheduling

•ICD-9

•Office Management

•Laboratory Experience

•Management

•Quality Assurance

•Medical Office Experience

•Negotiation

•Recruiting

•Public Speaking

•Continuous improvement

•Communication skills

•Customer service

•Territory management

•Marketing

•Computer skills

•Territory management

Additional Information

SKILLS

* Business Strategies * HIPAA laws/compliance * Strong Interpersonal skills

* Kinser EMR System * Medical Terminology * Strong Analytical skills

* Practice Fusion EMR System * Medical Assisting * Data Entry

* Doctors Alliance Software * Medicare/Medicaid Billing * 10-key by touch

* Creative Marketer * Private Insurance Billing * Microsoft Office

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