Art Director In-House

ART DIRECTOR/DESIGNER

Dynamic art director/designer with over 20 years of experience in creative management and design. Proven expertise in developing innovative marketing solutions and managing projects efficiently. Achieve- ments include saving over $300,000 annually at Callaway Golf Company through in-house production and successfully directing large-scale advertising campaigns for the La Jolla Festival of the Arts. Aiming to leverage unique artistic skills and leadership experience to deliver exceptional results in a forward- thinking environment.

Extensive knowledge of MAC and Adobe Creative Suite (Photoshop, InDesign, Illustrator) delivers key art and print design compliant with company guidelines build brand awareness. Responsive and approachable manager who successfully builds high performing teams through mentoring and effectively guiding them through directional changes and operations within a company’s big picture. Constructively leveraging experience to develop new ideas and ensure employee engagement and to be able to design in fast pased environments. My design background brings unique perspectives to life with a proven track record of delivering high quality finished products that are on brand, budget and on time. PUBLICITY http://sdvoyager.com/interview/meet-jeff-adamoff-adamoff-designs-coastal-north-county/ QUALIFICATIONS & ACCOMPLISHMENTS

• Successfully built and managed corporate design teams for music, movie and golf product development organizations for marketing and sales collateral

• Hands-On art director who leads by example to help mentor others to develop creative solutions for complex marketing projects.

• Developed and delivered on time and on budget projects in high paced corporate environments

SKILLS

Art Direction Graphic Design Adobe Creative Suite Photoshop InDesign Illustrator Brand Management Leadership Mentoring Collaboration Creativity Strategic Thinking Project Management

Jeff Adamoff

Carlsbad, CA. 92009 760-***-****

****.*******@*****.*** www.Adamoffdesigns.com

www.linkedin.com/in/jeff-adamoff-73874518

WORK HISTORY http://www.allmusic.com/artist/jeff-adamoff-mn0001240611/credits Initially hired to help design the new print advertising/promotion for the Callaway Steelhead line of golf clubs in June 1998

• Streamlined the creation and presentation of imagery & design - from print to video to B2B - by advancing the creative department's overall role in the company - resulting in substantial cost saving

• Managed projects and guided designers on the development of all design/print projects while encouraging strong collaborative relationships with account management and other areas.

• Clinched cost savings of over $300,000 annually by increasing in-house art production capabiliities Callaway Golf Company - Carlsbad, CA

ART DIRECTOR/DESIGNER 6/1998 - 11/2009

Jeff Adamoff

760-***-**** ****.*******@*****.***

www.Adamoffdesigns.com

Art Director/Designer

Results-oriened and hands-on creative with vision, direction, innovation and efficiencey in product, key art and advertising design to build brand awareness. My strength comes from being passionate about the creative process...as an accomplished creative artist I can work independently or within a team concept. I understand how to mentor designers and creative department teams to surpass goals and client expectations. Accepted the position to overhaul, build and guide a creative department to produce and manage the video properties and sales materials of all the TBS divisions

• Implemented internal systems for reporting production schedules, presentations and budget controls

• Successfully built and supervised a full service 5-person in-house art department in creating on brand, professional, goal driven creative solutions and marketing campaigns, effectively art directing and supporting creatives (internal and external), supported incoming project requests, reviewing work from freelancers, and ultimately overseeing each project to success from concept to completion.

• Accomplished a new creative standard - within budget - while establishing the look of the division Turner Home Entertainment - Atlanta, GA

CREATIVE DIRECTOR 1/94 - 7/1997

After 11.5 years at Callaway Golf - I responded to my new situation by venturing into the fine art world. I succeeded at creating an innovative style of collage art while also successfully advancing my design skills with independent art projects

• Custom collage art - Commissioned works include projects for Kirk Douglas, Charlie Sheen, American Legion, Tommy V's Restaurant Bressi Ranch, E & J Gallo, the Sake House in Leucadia and Il Fornaio in Del Mar.

• Succussfully created and managed the art direction and design development of the La Jolla Festival of the Arts; responsible for the graphic design of their integrated advertising campaigns, managing thecreative process creating their concept branding and image development in wholesale and tradeshow environments.

• Develops creative, strategic ideas that solve specific client marketing challenges. Ensures on-brand design and accurate content that aligns with the overall strategy of the event Adamoff Designs - Carlsbad, CA

ARTIST/DESIGNER currently

The American University - Washington, DC

RECEIVED BACHELOR OF ARTS DEGREE in VISUAL ARTS/COMMUNICATIONS

• 2 years of Varsity Basketball Photographer for School Yearbook WORK HISTORY

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