Marketing Video Sales Business Development

Scott Jacobs

Address: St. Louis Mo Phone: 912-***-**** Email: ********@*****.*** Linkedin: https://www.linkedin.com/in/scottmjacobs/

Performance Summary

A multiple EMMY Award Winning, Industry Pioneer, Brand Design & Strategy Executive with involvement in industries such as Entertainment, Fashion, Hospitality, Technology, HR, Cosmetics, Power, Law, and more. An adept and experienced storyteller, film director, designer, in-bay editing supervisor, and comprehensive post-production supervisor with expert strengths in name generation, typography, icon creation, logo design, copywriting, brand positioning, promos, research, communication, personalization and creative collaboration.

Core Service Offerings

•Brand Design

•Rebranding

•Documentary Creation

•Promotional Development

•Positioned Creative Writing

•Design Strategy

•Short Film Promotional

•Non-Traditional Promotional Development

•Business Development

•On-Air Title Design

•Revenue Optimization / Budget negotiations

•Brand Awareness Development /

•Continued Maintenance

Employment History & Achievements

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BRANDTec, St. Louis, Mo

Creative Director

Brandtec offers a myriad of high-quality branding and design services with a focus on preserving brand integrity. Responsible for developing budgets and negotiating contracts; managing writers, artists, designers, and project managers to ensure projects are executed under strict deadlines; leading creative teams, quality, digital retouching, and training. Create marketing plans and strategic communications; coordinating art and design needs for production companies, management companies, and internal departments; developing engaging marketing and promos on behalf of clients to grow their customer bases and revenue. Conceptualize and illustrate game assets, characters, environments, props and icons. Below are a few notable benchmarks :

Achieved on behalf of Dr. Pamela Gaudry, America’s Menopause Romance Doctor

•Documentary Creation: Tasked in 2015 to brand “America’s Menopause Romance Doctor,” Dr. Pamela Gaudry, based on the corporate branding successes of Judge Judy and Jay Leno. What started as a small branding and awareness project was transformed into a full-fledged national documentary highlighting Menopause in a unique, groundbreaking manner for a first-of-its kind film. Secured high-level appropriate talent such as Joan Rivers, Jenny McCarthy, and Michael Bernard Beckwith. Over 2 years with a $1.2M budget, shot, retained, and collected all assets required to design, create, write, shoot, edit, and finish the film, which debuted at the 2016 ILLUMINATE Film Festival in Sedona, AZ. Was awarded a regional EMMY for the main title and WON the 2016 Feature Competition “Jury Prize” Best Film Award in competition with 5,000 entries.

Achieved on behalf of NBC Productions for The Tonight Show with Jay Leno

•Rebranding: Retained and charged by Debbie Vickors, Executive Producer, and Larry Gotia, supervising producer to rebrand The Tonight Show with Jay Leno in such a way that humanized Jay and differentiated him from his direct competitor: David Letterman. The first 14 days, created and developed the concept “America’s Comedian” working with NBS Productions. Next, shot the main title on the Paramount Lot, and collaborated with Zoic Studios to design a seamless editing transition concept that had “no cuts”. This brand refresh lead to increased on-air design awareness, augmented viewership, while using an editing strategy that could be updated from a modular standpoint. The next 2.5 years, The Tonight Show regularly secured the number one late night show spot against Letterman, both in significant revenue and ratings increases. The main title, using this successful concept, was updated 2 more times, providing its audience with an unexpected main title “refresh surprise”.

Achieved on behalf of ESPN CLASSIC

•Branding & On-Air Design: After displacing the incumbent designer, tasked by ESPN’s Creative Director, Noubar Stone, to design, develop, shoot, edit and finish the new main title creation and syndication package for rebranding and repositioning of ESPN Classic’s SportsCentury. Collaborated over 6 weeks to design the new “visual expression” by means of integrating iconic moments in sport history with living, animated, and rotoscoped graphic elements in the main title. Assets from this package were used throughout the network to ai with the branded on-air design. SportsCentury has become one of the most watched programs in sports, and the package won multiple awards (Silver Telly, BDA, Gold Medallion, and a Clio).

Achieved on behalf of Judge Judy

•Branding & Design: Engaged by Larry Lyttle, President of Big Ticket Television and Paramount while working at Friedland Jacobs Communications to design the HOTBENCH logo first, then created, designed, and finalized the iconic, hit TV show logo Judge Judy. Within 90 days, designed the logo, the original 30 second main title, created and conceptualized the national episodic on-air design package and the national syndication package, and functioned as lead on-air designer to complete generic and topical promos, which included the famous “She’s Ready to Rule” promo. Judge Judy is still the #1 court TV show and a $1B brand, even outpacing Oprah in viewership notably among females ages 18-49 (an optimal advertising demographic).

Achieved on behalf of FX Networks

•Value Proposition Development / Revenue Optimization: Retained and tasked by FX Networks to craft a new promotional “vehicle” to be used with several automotive brands already contracted with FX (Ford, Dodge, Mazda, etc.). Partnering closely with FX promotion and J. Walter Thompson, the agency, created the first “wrap around promos” with emotionally 2 minute, micro-content driven “Up close & Personal promos” (Who designed the car’s handles? How was it exactly painted?) that would air in-between the brand appropriate “movies.” This style was a predecessor to the “Micro-Content Promotion” ads that are so common today and generated $60M over 2 years for FX Sales.

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Achieved on behalf of NIKE

•Short Film Promotional: Engaged by NIKE to create, design, and produce a short-film promotional video for snowboarder Laura Hadar, to focus on her lifestyle as a winter athlete through her eyes. The next 6 months, flew to several locations nationwide to shoot, assemble, and complete the promo with authority on its design direction from beginning to end. The promo stayed on the front page of NIKE for 6 weeks instead of the originally scheduled 2 weeks due to its success and high viewing online rating, and NIKE tasked the team to shoot another promo “short film” in Austria. These films secured several awards, including national ADDY, regional EMMY, and a Silver Telly award.

Achieved on behalf of Hubbell Power Systems Brands

•Non-Traditional Promotional Development / Brand Awareness Development: Engaged as the Agency of Record by the HPS to develop a non-traditional promotional vehicle for the CHANCE “Lineman Grade Tools” brand. Partnered with creative team over 12 months to research, write, produce, film, design, edit and launch a first-of-its-kind, world-class documentary outlining the history of the lineman industry as part of a multi-year promotional strategy. This debuted at all Lineman Schools nationwide, raised over $250K+ for Lineman charities, and secured sponsorships from brands such as Altec, Inc., Kermel, Burndy, BEUCI, and Northwestern Energy. The campaign is still one of the most successful and inventive “non-traditional” promo concepts in history and HPS still uses it today.

Achieved on behalf of the Christian Broadcasting Network

•Branding & Design: After failures by other creative teams, engaged by Friedland Jacobs Communications while working with leadership at CBN (Christian Broadcasting Network) to design the logo and branding CBN News and The 700 Club, the Network’s flagship television show. Met with CBN stakeholders to plan the design and gained approval to begin within 1 week. The next month, designed and produced the new logo, the main title, and the new opening for CBN News, which encompassed an animated conceptual look to capture the emotions behind the program with its brand DNA. This branding is still in place to this day and has served as an anchor for the network’s success.

Achieved on behalf of KCET, Los Angeles

•Branding & Design / Brand Awareness Development: Charged with designing what is now known as the famous “Infinity Logo” for KCET, the Los Angeles PBS affiliate. Collaborated with John Varvey and Bill Wilson over 3 weeks to design the logo and branded positioning line (“Infinitely More”). Once completed, rebranded the station’s fund drives, and created, designed and introduced a children’s character, “Captain Infinity.” The refresh drove increased brand awareness, the station experienced growth of 35%, and fund drives began to secure record revenues. The Infinity logo was a major catalyst in the rebranding success, repositioning, and recreation of PBS’s Flagship brand for 25 years.

Achieved on behalf of MGM & Trilogy Group for The Outer Limits

•Rebranding / Title Design: Due to previous successes with projects for Disney’s Animal Kingdom Program, introduced to partner with Richard B. Lewis to create a redesign of The Outer Limits, a revival of a classic TV series for MGM and The Trilogy Group. Led all creative and on-air design, which included directing and filming all visual design pieces used to assemble and integrate live-action pieces coupled with 2D and 3D assets. With John Einegel (lead HENRY animator), created the 60 second main title coupled with a full syndication package that was used 5 years. This project was the catalyst that resulted in being awarded the ESPN Classic SPORTSCENTURY redesign project above and won multiple industry awards for live action animation and special effects.

Education

University of California, Los Angeles – Los Angeles, CA

BS Political Science & Government

Art Center College of Design – Pasadena, CA

BA Design and Visual Communication

Northcentral University – San Diego, CA

MBA Marketing (Expected Dec 2022)

Other Notable Accomplishments (Small Video Portfolio and Emmy Work)

•Blueforce Gear “Tarmac Siege” (EMMY)

•24e Furniture – Brandvision

•ROXY Brand – Overview – "Roxy–Motion"

•Savannah Morning News “Light”

•“Laura Hadar for NIKE”

•FIDDLERS – Return of "Oceanfest"

•Clemson “The Hill”

•ENcourage – Campaign Enmark – Rebrand

•FIDDLERS – Ingredients

•Arkansas Razorbacks – Client Tease

•Enmark “Healthy Boy Spot”

•CHANCE – :30 / America's Ground Force

•Costner Law “Don't Fall Victim” (EMMY)

•King of the Chill – Enmark

•JC Lewis FORD – "Beyond the Max”

•"Porsche or nothing.com” – Lorber Motors

•Hubbell Visual Timeline

•Storm Soldiers 2: Ext'd Trailer (EMMY)

•Hubbell Power Systems “Corp GSM Video”

•Speros – IT Technology

•Dr. Barton – Personal Brandvision©

•Ansell – Ben's Story – Gloves

•Speros – "Say Hello to MAX"

•That 70's Show Promos – A

•Notre Dame “Honor & Tradition”

•TUBBY's Restaurant – Spot #1

•That 70's Show Promos – B

•Lorber Mercedes “History that Moves You”

•TUBBY's Restaurant – Spot #2

•Tokyo Pop

•Hubbell Power Systems – Brandvision

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