Ui Designer Art Director

Rodney Hom

UX UI Art Direction

*********@*****.*** 323-***-****

Portfolio: www.rodneyhom.com

www.linkedin.com/in/rodneyhom

INTRO

Lead UX/UI Designer with extensive experience as an Art Director, recognized for exceptional collaboration, active listening, and critical thinking skills. Proven track record of success in both global and mid-sized companies. Notable achievements include receiving the Hewlett-Packard Visionary Award for Conversion (team) and driving a 500% increase in the completion speed of supplementary global application products within a year. RODNEY HOM

EXPERIENCE

Marsh

UX Design Specialist

May 2024 - present, Hybrid-Scottsdale

• Marsh is the world’s largest insurance broker, advising 95% of Fortune 1,000 companies.

• Boosted new business clients by 47% for UK Claims by redesigning and delivering market-leading solutions, enhancing efficiency in managing $460M in claims—projected to drive

$900M globally by 2025.

• Led redesign initiatives for US Claims and Casualty, optimizing claims management for 4,000+ clients and billions in claims.

• Revamped the Marsh McLennan Agency (MMA) product redesign, enhancing claims insights for mid-market clients.

Choice Hotels International, Inc.

Senior UX UI Designer, Consultant

November 2023 - March 2024, Hybrid-Scottsdale

• Designed a product that cut intake request submission time to ROM from three months to five days.

• Led the design approach, facilitated the integration of feedback from multiple stakeholders, and provided input to others via wireframes in a collaborative working environment.

IQVIA

UX UI Design Manager

August 2020 - May 2023, Remote-Scottsdale

• IQVIA topped FORTUNE’s Health Care: Pharmacy, Other Services category and ranked #1 for innovation.

• Eliminated a six-year roadblock to funding a SaaS product with UX/UI mockups in seven months.

• Redesigned company’s first TeleVisit product to a successful working solution.

• Designed UX/UI solutions for an omnichannel product featuring Artificial Intelligence and Machine Learning.

• Established processes; created job estimations; oversaw multiple design teams, ensuring products

adhered to the company’s UX/UI standards.

American Express

Lead UX UI Designer, Consultant

February 2019 - July 2020, Remote-Phoenix

• Overcame year-long backlog in three months for Business Rules Management System.

• Achieved in eight months100% customer satisfaction improvement, as indicated by user

feedback results.

The Secrets of Clouds

Lead UX UI Designer, Founder

2013 - 2019, Charleston, LA & Scottsdale

• Clients: ADOT, EMI Music/Season of Mist; Gibbes Museum; HarryBarker.com; MidnightBalloon.com;

and Theodora Park.

American Express

Senior UX UI Designer, Consultant

November 2016 - December 2017, Phoenix

• Increased completion speed of supplementary

global application products for Australia, Germany, Mexico, Sweden, and the UK, which is a 500%

increase over the previous year.

• Designed Amex’s first Mexican digital card acquisition product, resulting in a 600,000%

increase in applications in the first week.

Shamrock Foods Company

Senior UX UI Designer, Consultant

June 2016 - September 2016, Phoenix

• Designed web app allowing Users to create and disseminate price changes for the 7th largest food distributor in the US.

Spark Analytics

Senior UX UI Designer, Consultant

January 2016 - June 2016, Scottsdale

• Redesigned a new analytics tool, supporting the world’s largest food service company–a company that serves both the United Nations and the Armed Forces.

• Conducted competitive business analysis; interviewed stakeholders; constructed user personas; designed user flows; and created new user stories, wireframes, and prototypes.

Mobile Mini

Senior UX UI Designer, Consultant

November 2015 - December 2015, Phoenix

• Redesigned and reduced a 45-second conversion funnel by approximately 5-9 seconds, creating a better customer experience and ability to close the transaction.

Choice Hotels International, Inc.

Senior UX UI Designer, Conversion Rate Optimization, Consultant

March 2014 - July 2015, Phoenix

• Increased revenue by $69 million in the first five months.

• Received Hewlett-Packard Visionary Award for Conversion.

• Achieved 23% average conversion rate (twice Amazon’s rate).

• Succeeded as sole conversion UX UI Designer for mobile and desktop, using research, benchmarking, wireframes, and UT.

• Collaborated with stakeholders, business analysts, technical analysts, QA, front-end and back-end developers, and SEO.

• Presented New User Journeys with multiple UI designs and prototypes for a/b testing and multivariate testing at Monetate and HP Optimost.

• Designed homepage hero image for new campaign.

Education

Art Center College of Design

Bachelor of Fine Arts, Advertising

UC Berkeley

Bachelor of Arts, Psychology

Awards

Hewlett-Packard

2015, 1st Place, Visionary Award for Most Impactful Conversion Program Choice Hotels (team)

General Assembly

2014, 1st Place for REDESIGN A UX Design Hackathon (team)

Burbank & Nickelodeon Animation Studios

2014, 2nd Place for Game+Hack (team)

Skills

Adobe CC

Artificial Intelligence

Collaboration

CSS (expert understanding)

Data Visualization

Design Thinking

Enterprise Product Design

Figma

Heuristic Analysis

Hybrid/Remote

IOS (expert understanding)

Machine Learning

Mobile

Programming Languages (understanding of AngularJS, React, Agile)

Prototypes

Research

Responsive/Adaptive Design

UAT/UT

Video

Wireframes

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