Business Development Customer Success

FLAVIA RAYES

Senior Sales Professional Business Development Account Management Customer Success

San Diego, CA 92130 ***********@*****.*** 858-***-**** LinkedIn

Professional Summary

Dynamic and results-driven sales leader with a proven track record in business development, account management, and customer success. Adept at cultivating strategic partnerships, identifying new revenue opportunities, and executing impactful sales and marketing strategies. Recognized for exceeding sales targets, optimizing processes, and fostering long-term client relationships. Passionate about driving business growth through consultative selling and operational excellence. Multilingual (Portuguese, Spanish, & English).

Professional Experience

Vice President, Residential Lending

Lineage Lending Carlsbad, CA March 2023 – Present

Spearheaded new business acquisition by fostering relationships with real estate agents, builders, and referral partners, leading to a surge in mortgage lending opportunities.

Conducted B2B training sessions to enhance partner knowledge of mortgage products, underwriting guidelines, and loan processes.

Developed and delivered customized loan proposals, ensuring clients fully understood loan terms and conditions, which led to 3x increase in adoption of high margin products.

Launched strategic marketing campaigns, boosting brand awareness and strengthening client engagement.

Account Executive (SaaS)

Web Shop Manager San Diego, CA January 2024 – November 2024

Surpassed sales quota by 105% through strategic prospecting and consultative B2B sales.

Managed the full sales cycle, from lead generation to contract negotiation and deal closure.

Strengthened client retention rates by 20% through cultural awareness and multilingual communication.

Identified upsell opportunities, contributing to a 15% revenue increase in assigned accounts.

Partnered with cross-functional teams to ensure 100% on-time project delivery.

Senior Loan Officer

Courtesy Mortgage Company San Diego, CA October 2018 – March 2023

Exceeded sales goals by 150%, closing loans within 10 days—well above company averages.

Built a strong pipeline through referrals, cold calling, and networking events.

Maintained meticulous CRM records, enabling data-driven sales strategies.

Re-engaged accounts with closed-office policies, building relationships with top-tier realtors.

Closed transactions totaling $65M in the first year, exceeding targets by 25%.

Senior Loan Officer

Mortgage Alliance Group San Diego, CA January 2008 – September 2018

Developed and managed 50+ key accounts, significantly growing the company’s territory.

Established strategic alliances with 15+ financial institutions and real estate professionals.

Achieved 112% of 2012 sales goals for Jumbo loan products.

Earned 27 "Dinner of Champions" awards for outstanding performance.

Consistently ranked among the top 3 company-wide performers for four years, finishing as the #1 salesperson in 2016.

Education

Bachelor of Arts in Business Administration – International Business

San Diego State University May 2001

Cum Laude Distinction

Dean’s List Honoree

Key Skills & Expertise

Sales & Business Development

Account Management & Client Relations

B2B & B2C Sales Strategy

Revenue Growth & Profitability

Negotiation & Closing Deals

CRM Tools & Pipeline Management

Stakeholder Engagement

Consultative Selling & Customer Success

Cross-Functional Collaboration

Leadership & Team Development

Presentation & Communication Skills

Languages: English Portuguese Spanish

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