Sr Product Manager

Ashu Rawat MBA, SAFe Agilist, SAFe POPM

737-***-****; ***********@*****.***; https://www.linkedin.com/in/ashurawat-/ EDUCATION

Degree Major Institute Year

Master of Science Marketing University of Texas - Dallas, USA 2021 MBA Business Administration Indian Institute of Management, India 2017 Bachelor of Science Electronics Engineering G.B.P.U.A.T. - Pantnagar, India 2015 BUSINESS EXPERIENCE

FedEx, Memphis, USA June 2021 - Present

Sr Product Manager Global Clearance Products

• Designed and implemented a 5-year product roadmap for market penetration and 150% revenue growth.

• Successfully launched a product by leading a cross-functional team, driving adoption by 40% within 6 months.

• Utilized Power BI to analyze user behavior and performance, driving data-driven decisions on product strategy.

• Represented a portfolio of 11 products, leading integrated promotional activities through email campaigns, webinars, and Sales incentive programs.

Sr Marketing Specialist Product Development

• Created IT development strategy for 10+ products by conducting impact analysis using LPM and SAFe.

• Improved efficiency by 50% by leading Smartsheet Kanban adoption and socialization.

• Established and monitored team performance metrics (KPIs) to ensure business agility in workflow.

• Trained new hires through Business Architecture learning sessions and effective knowledge transfer. Amazon, India

Marketing Specialist Global Selling April 2017 – June 2019

• Recognized for achieving highest sales by managing 300+ customers focusing on the US market.

• Optimized marketing mix and supply chain across customers to improve average ROI by 10%.

• Improved seller Return On Advertised Sales by 4pp with strategic keyword optimization.

• Led a team that generated $1M in incremental annual revenue by increasing the customer base by 80%. Projects

• Developed end-to-end execution strategy for the launch of Amazon Ayurveda category in the US market.

• Led the keyword optimization sessions for a team of 20 people to improve Return On Advertised Sales.

• Led team wide workshops on Tableau to enhance data accessibility and analytical capabilities. INTERNSHIP

FedEx, Memphis, USA September 2020 – November 2020 Marketing Intern Global Products, Solutions and Business Agility

• Analyzed and proposed strategies to enhance the efficiency and robustness of the new product development process.

• Recommended and socialized Agile practices to a team of 40 people, driving efficiency and collaboration. Trusted Medical, Dallas, USA January 2021 – May 2021 Marketing Intern

• Developed digital strategy to enhance website SEO, resulting in a 50% increase in click-through rate.

• Implemented strategic Google Ads campaign to boost consumer traffic by 40%.

• Implemented automated stock replenishment solution which reduced stock-outs by 70%. Tata Steel, India April 2016 – May 2016

Marketing Intern

• Created a demand forecast model to build supply chain efficiencies across 100 distribution centers.

• Increased retail tie-ups by 30% through 100+ retail visits and training the Sales team.

• Conducted primary research through focus groups and surveys to analyze user behavior. ADDITIONAL INFORMATION

Technical Skills: MS Excel, VBA, SPSS, Tableau, Adobe Analytics, Google Analytics, Google Ads, SQL, SAS, IRIS BA, JIRA Certifications: SAFe 5 Agilist, SAFe 6 PMPO, Certified Business Architect (CBA)®, Product Marketing – eCornell

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