Graphic Designer Art Director
Resume:
PROFESSIONAL PROFILE Experienced Art Director and Senior Brand Graphic Designer with a strong background in visual branding, marketing, and creative direction, complemented by experience in the academic field. A vast career focused on maintaining brand consistency across diverse marketing channels, including digital, print, video, and social media. Skilled in leading design projects, collaborating with external vendors and agencies, and overseeing creative production to deliver impactful visual communications. Proven ability to manage branding initiatives for global companies, luxury brands, and corporate clients primarily in healthcare, education, hospitality, engineering, architecture, event planning, print, marketing and supply chain industries. EXPERIENCE
2021 - 2025 Best Doctors Insurance, Miami, FL
Art Director/ Senior Brand Graphic Designer (Innovation and Marketing Dept) Led the creative direction and execution of brand visuals across multiple platforms, ensuring a consistent and compelling identity. Designed and implemented marketing assets, including adver- tisements, campaigns, email communications, social media content, brochures, presentations, banners, and videos. Managed external agencies, coordinated with vendors, and supervised daily design operations to maintain brand integrity. Oversaw the production of sig- nage, display designs, and video shoots, ensuring high-impact visual storytelling that aligned with corporate objectives. 2017 - 2020 Team Enterprises, Ft Lauderdale, FL
Senior Brand Graphic Design Consultant Provided expert-level graphic design solutions for high-profile clients in the beverage and hos- pitality industries. Created and maintained consistent brand aesthetics across a variety of advertising and marketing materials, including ads, logos, newsletters, bar wraps, menus, event banners, and digital assets. Collaborated with vendors and brands like Bacardi, Miller Lite, Grey Goose, Bombay, and Cazadores to ensure impactful visual execution. 2012 - 2017 Kaplan University, Ft Lauderdale, FL
Senior Brand Art Director Consultant Entrusted with the execution of graphic design projects, ensuring brand consistency across advertising and marketing materials. Developed visually compelling ads, posters, brochures, displays, and presentations that successfully supported the university’s outreach and engagement initiatives. 2010 - Present Raygdesign, Miami Beach, FL
Founder/ Art Director/ Creative Designer Freelance design business Work product included: Advertising campaigns-including print, TV, radio and outdoor advertising, package design, computer graphics, corporate identity, logos, stationery, brochure design, page layout & catalog design, poster design, production, self promotion, display design, web design. Consulting Clients
Real Life Basic, Miami Beach, FL • King Paniagua Inc.New York, NY • FOH, Miami, FL • Expert Software, Coral Gables, FL Great Circle International, LTD, New York, NY • Skordas Smerling Design Group Architects, Long Island, NY • BGA Attorneys, Miami, FL • Michael DeCandia Architects, New York, NY • WM Construction Group, Miami, FL • DCG Consulting Group & Engineers, Miami, FL • SBNY Marketing Group, New York, NY • Momento Marketing Group, New York, NY, • Regents Limos, Miami, FL, • Puerto Rico Tourism, New York, NY
2005 - 2011 SH Communities / Southern Homes Developers, Miami, FL Senior Art Director/ Creative & Marketing Strategist The role required ongoing collaboration with vendors (newspapers, magazines), the marketing and architectural departments, and external sales offices. Oversaw and art-directed photo shoots while managing print procurement and maintaining system upgrades. Led the design and execution of advertising campaigns, outdoor and display advertising, newspaper layouts, marketing materials, logos, brochures, stationery, invitations, direct mail, and web/email designs. 2003-2005 Florida Medical Business/ BizBashFla News Publications (Industry Publishers Inc) Miami, FL) Senior Art Director & Designer Led the creation and design of two trade newspapers, overseeing layout, visual storytelling, and produc- tion. Managed and art-directed photo shoots, supervised a design team, upgraded and maintained CPU and network systems. Devel- oped budgets and schedules, handled print procurement, and supervised press operations. Produced a wide range of creative assets, including advertising campaigns, ad design, newspaper layouts, special logo designs, marketing materials, posters, banners and web graphics.
2000-2003 Goldforest Advertising/ Goldforest, Miami, FL • Senior Art Director/ Designer/ Production With expertise in graphic design, advertising, and production, this role involved utilizing both computer desktop publishing and traditional design methods. Responsibilities included establishing strong relationships with clients and vendors, organizing and art directing photo shoots, supervising production staff, and maintaining and upgrading CPU, network, and backup systems. Additionally, the role required developing budgets and schedules, managing print procurement, and overseeing press operations. Work encompassed a wide range of creative projects, including advertising campaigns for print, TV, radio, and outdoor media, as well as package design, computer graphics, corporate brand identity, logos, brochures, page layouts, catalogs, posters, self-promotion materials, display designs, and web design. Notable clients included UNO Money Transfers, Acura of Pompano Beach, the Society of Plastic Surgeons, Continuum Sales & Marketing, Powerpetro, Oggetti, LuceTV, Nino Salvaggio’s Marketplace, and Marinize Products, among others. Ray Garcia
miami beach, florida
**********@*****.***
Portfolio Link: raygdesign.myportfolio.com
Video Link: Videos examples DropBox Link
EXPERIENCE (Cont’d)
1998-2000 RR Donnelley / Evaco Financial Printers, Miami, FL Creative Art Director Supervised, coordinated, designed, and produced graphic materials using both digital and traditional methods. Organized and art-directed photo shoots, managed a design and production team, and maintained CPU and network systems. Developed budgets, schedules, and oversaw press operations. While the primary focus was on annual reports, work also included computer graphics, logos, stationery, brochures, cover designs, newsletters, advertising, quarterly reports, and self-promotion materials. Clients included Del Monte, Sunglass Hut, CHS Electronics, Ultimate Software, Ryder, and Mayor’s. 1997-1998 Art Institute of Fort Lauderdale, Fort Lauderdale, FL
(Part-time Evening Status) Design Dept. Adjunct Professor Undergraduate program teaching conceptual design & marker comps 1995-1997 New York City Technical College, Brooklyn, NY
(Evening Status) Art & Advertising Design Dept. Adjunct Professor Undergraduate program teaching computer graphic design, visual communications & typography
EDUCATION
School of Visual Arts, New York, NY • B.F.A., Graphic Design NYC Technical College, Brooklyn, NY • A.A.S., Art & Advertising Design H.S.of Art & Design, New York, NY • Gold Seal Diploma, Advertising & Graphics Miami-Dade College, Continuing Education, Web Courses AWARDS, EXHIBITS & AFFILIATIONS
• Tau Phi Sigma Honor Society Award for Excellence in Design and Academic Achievement
• The School Art League, Certificate of Excellence in Design (portfolio)
• Worldwide Logo Design Competition “Summit of the Americas”, 1994’Miami, Florida - Finalist
• Poster Design Competitions “Hispanic Heritage Festival”, 1995’- 2000’Miami, Florida - Finalist
• Poster Design Competition “Carnaval Miami” - 1996’- Miami, Florida - Prize Award Finalist
• Creativity Awards- logos. letterhead and package design
• American Corporate Identity Awards-logos. letterhead and package design
• Addys- brochure design, TV spot and outdoor advertising, package design and web design
• Telly Award- TV spot
• Graphic Design USA- package design
• Beckett Paper Award Competition
• BEST Awards 2006-2009 - Advertising Campaigns, Brochure Design and Outdoor Advertising
• EXCEL Awards 2006-2007- Brochure Design and Outdoor Advertising
• Dot Comm Platinum Award -Marketing team of the Yearr
• Hermes Creative Award - Marketing team of the Year
• Aster Award - Best Healthcare Industry Magazine
SKILLS
Design & production: Photography and darkroom techniques, stat cameras, mechanicals, signage design and specifications, drafting, illustra- tion, marker renderings, blueprint reading, and basic CAD knowledge. Print & digital media: Web design and conceptual layout, T-shirt design, traditional and digital design methods, and expertise in offset (2-6 color printing presses), web presses, and flexography printing. Prepress & output: Film output using Scitex PS/2, Dolev 200, Lino, Fiery-Canon color, plotter, and Iris output. SOFTWARE Mac & PC Platforms: Microsoft Office, PowerPoint, CorelDRAW, QuarkXPress, Premiere Pro, iMovie, Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Adobe Acrobat, Wrike, Workzone, Constant Contact, and MailChimp. LANGUAGES English (Native) Spanish (Advanced proficiency or advanced written and spoken proficiency) Ray Garcia
miami beach, florida
**********@*****.***
Portfolio Link: raygdesign.myportfolio.com
Video Link: Videos examples DropBox Link
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