Creative Director / Art Director
Resume:
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SANDRA SCHER
SUMMARY
Award-winning Creative Director with experience leading multidisciplinary teams to develop innovative ad campaigns from initial concept through launch. Projects across a wide range of consumer categories, B2B and healthcare. Works collaboratively with advertising agencies and clients to deliver unexpected and exceptional results. EXPERIENCE
10/2020–Present
Freelance Creative Director / Art
New York, NY
Develops communications for advertising agencies as a team leader or individual contributor. Experience across sectors including automotive, finance, retail, spirits, education, political, B2B, not-for-profit and pharmaceuticals.
• Skilled with broadcast, digital, social, print, content, experiential, OOH, direct and branding
• Collaborates with stakeholders and teams of all sizes on fast-paced projects
• Sources and oversees production talent, delivering projects on budget
• Recently launched two national B2B branding campaigns for global tech clients
• Created an attention-grabbing animated experience for the 2024 ASCO medical conference
• Produced integrated campaign for PNC Private Bank
• Created content and social promoting General Motors’ showcase at CES
• Spearheaded organic social campaign for NYC non-profit arts convention
• Volunteers as a mentor and speaker for 100 Roses from Concrete, Women Who Create, Creative Equals and The Manhattan Early College School for Advertising Agencies: Anomaly, Deutsch, Weber Shandwick, Biolumina, FCB Cure Clients: General Motors, Diageo, FanfaireNYC, PNC, NewDay USA, Black & Veatch, Topsoe, Novartis 03/2022-07/2023
Group Art Supervisor
Havas Life
New York, NY
Led teams creating omni-channel campaigns and educational content for Pfizer’s COVID-19 vaccines and treatment. Projects included campaign development, creative strategy, video, print, digital, websites, social, collateral, CRM, OOH and experiential for US and global markets.
• Supervised up to seven art directors on complex projects
• Oversaw HCP and DTC workstreams
• Produced campaign toolkits for US, Europe and Asia-based clients
• Planned an international speakers panel for a Havas ERG
• Selected for the Havas Health & You leadership training program
• Volunteered for the Havas Health & You mentorship program Clients: Pfizer, Amgen, Mothers’ Milk Bank at Austin 01/2008-12/2018 Intermittent
Adjunct Professor
New York University, CUNY City College NY BIC, The Art Institute, Mediabistro New York, NY
Taught advertising, copywriting and graphic design courses for undergraduates, graduate students and professionals.
01/2008-09/2020
Freelance Art Director
New York, NY & London, England
Clients: Best Buy, The Wimbledon Synagogue, Ravenstone Primary School, Pharmaceuticals 01/2007-01/2008
Senior Art Director
Cramer-Krasselt
New York, NY
Clients: Comcast, Benjamin Moore, Brookstone, Georges Duboeuf wine, Yellow Tail wine 06/2005-01/2007
Senior Art Director
Freelance
New York, NY
Agencies: JWT, Lowe, Walrus, Digitas, Draft, Dweck!, Euro RSCG Life, Sudler & Hennessey, Saatchi & Saatchi Wellness
Clients: American Express, Verizon, Macys, Carefree, Abbott, AstraZeneca EDUCATION
School of Visual Arts
New York, NY
Advertising and Graphic Design
Washington University in St. Louis
St. Louis, MO
B.F.A. Photography; B.A. Political Science
Glasgow School of Art
Glasgow, Scotland
ACCOLADES
Advertising Age, Best Awards; Adweek, Best Spots of the Year; Art Directors Club, Young Guns; American Illustration Annual; Communication Arts; Creativity Magazine; Creative Review; Graphis New Talent Annual; How International Design Annual; Lürzer’s Int’l Archive; New York Festivals; OBIE; Radio-Mercury; Telly; The One Club Magazine; Young Guns Int’l Advertising Award Juries: Art Directors Club Young Guns; The Baltimore ADDYs SKILLS
• Art Direction & Design
• Concept Development
• Team Leadership & Collaboration
• Ad Campaign Creation
• Developing Brand Voice
• Presentation Skills
• Production Management
• ATL & Digital Channel Expertise
• Knowledge of UX principles
• Adobe Creative Suite & Figma
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