Marketing Operations Global

- K E I R D A N I E L L E H O P P E -

MBA, Multi-Award-Winning Chief Marketing & Growth Officer

Technology Start-Ups, Turnarounds & Enterprise

P&L of $300M Global Teams of 25+ 378% Revenue Growth in 3 Years Parker, CO 80134 • 303-***-**** • *********@*****.*** • linkedin.com/in/keirhoppe/ EXECUTIVE SUMMARY

With over 20 years of experience in the technology sector, I have led brand affinity and demand acceleration strategies that drove over 30% annual growth with 70% of new net pipeline marketing-sourced attributed to technology industry leaders such as Sun Microsystems, Oracle, Arrow Electronics, Microsoft, and Canon. STRENGTHS

Strategy

I excel at seeing the big picture and developing actionable plans that align with organizational goals. I create, execute, and fine-tune go-to-market strategies that deliver a full-funnel approach to attracting prospects, engaging leads, nurturing opportunities, enabling sales conversions, and retaining and growing customers. These integrated, automated, and prescriptive programs have successfully contributed to over 70% of our revenue pipeline.

One of my most successful ventures has been leading the foundational work for Arrow Cloud Solutions. I played a key role in designing and launching ArrowSphere, a cloud solutions e-commerce platform. Starting with $5M in revenue in its first year (2015), we grew it by 378% over the next three years. The success of this platform lies in its back-end enablement system, which trains and certifies resellers in both technical and sales competencies. Additionally, a verticalized lead-generation system nurtures global leads for these certified resellers, helping them successfully sell multi-vendor cloud solutions. Today, Arrow Cloud is an $8B+ business and one of the largest revenue contributors to Arrow Electronics’ $28B earnings in 2024, spanning eight independent companies.

P&L Focus

Credibility in marketing is ultimately defined by its impact on the bottom line. To drive sustainable growth and maximize revenue, I have successfully restructured marketing teams with no additional headcount, reduced operational costs by 33% (cutting the budget from $1.2M to $787,000) while increasing the marketing revenue commit from 10% in 2023 to 25% in 2024. This strategy ensured that quota-bearing sales resources were retained/invested to close all opportunities (net-new and customer expansion) delivered by marketing.

Staff Development

I drive growth through cross-functional team development, mentorship, skills enhancement, and pipeline goal setting. Starting with a small team consisting of one full-time content manager and an intern, I have successfully built marketing organizations from the ground up, growing to a team of 25 members. This team spanned key marketing pillars such as product, field, digital channels, operations, content/creative, channel/partner marketing, and inside sales, all contributing to the achievement of 25% of the annual revenue target.

Organizational Transformation and Cross-Functional Collaboration I have successfully pivoted organizations from a revenue-driven to a customer-centric business model, leading change initiatives that align functional teams to a unified business plan to achieve annual growth and profitability targets. Key initiatives and KPIs across product, marketing, sales, and customer success included voice-of-the- customer research, product roadmap development, defining target audiences, and revenue per product, along with building a data-driven CRM, sales enablement, and full-funnel prospect and customer nurture programs to drive net opportunities and current customer expansion/upsell. At SiliconExpert, this coordinated, accountable collaboration drove 15-17% annual growth from 2018 to 2021, with a 30% increase in 2022. A similar strategy at Milestone and BriefCam yielded 25% growth at BriefCam in 2023, 17% growth at Milestone, and 32% growth at BriefCam in 2024. NOTABLE ACHIEVEMENTS

Chief Marketing Officer of the Year 2024 (Cyber Security) by C-Suite Insider Magazine

BriefCam (Canon Company): YoY Growth of 25% (2023) and 32% (2024)

Milestone (Canon Company): YoY Americas Growth of 17% in 2024.

SiliconExpert (Arrow Electronics company): 130% Revenue Growth in 3.5 years with 70% Net New Opportunities Marketing Sourced (2018 – 2022)

SilconExpert GEM Award (2020)

Arrow Cloud (Arrow Electronics division): 378% Revenue Growth in 3 Years (2015 – 2018)

Oracle Excellence Award (2011)

Sun Micro Top Performer MVP Award (2010)

EDUCATION

Master of Business Administration• University of West Florida: Pensacola, FL 2003

Bachelor of Science, Business Administration • Oregon State University: Corvallis, OR 2001

PROFESSIONAL EXPERIENCE

BriefCam, Newton, MA • Chief Marketing Officer 01/2023 – 02/2025 BriefCam (Canon owned company), a leading B2B & B2C provider of AI-based SaaS cyber security video analytics and intelligence and recently acquired by Milestone Systems. Served as the strategic growth leader for Corporate Brand, Product Marketing, Demand Generation, Channel Marketing/GTM and Pipeline Revenue Development/Management. My charter was to enforce brand strength, create sustainable revenue opportunities for company-wide profitability and continue market share growth.

Transitioned global marketing team from traditional MARCOM to aligned and revenue accountable brand and demand generation team in 7 months.

Stood up, integrated and activated multi-channel marketing technology stack for data-driven, marketing sourced pipeline creation and conversion tracking to commit/achieve 25% revenue commit in 2024.

Increased lead to opportunity conversion from 7% to 38% in 10 months.

Drove 25% growth in 2023 and 32% growth in 2024

Milestone Systems, Portland, OR • Interim Head of Marketing, Americas 03/2024 – 01/2025 Milestone Systems (Canon owned company) is a leading B2B provider of video management solutions and sister company to BriefCam. With the acquisition of BriefCam by Milestone, I was brought as interim growth marketing leader to overhaul the Americas (70% of their global revenue) marketing organization and convert marketing investment into revenue accountable contributors to the region’s growth strategy. My primary focus was on building a world class marketing team, building a multi-product GTM strategy, defining new personas and value propositions, setting measurable goals, and establishing key performance indicators (KPIs).

Hired, trained, mentored, and aligned 9 new cross-functional marketers.

Developed the first reversed-engineered marketing plan that aligned pipeline requirements to revenue targets that was implemented as a global template

Stood up and integrated first nurture program for full -funnel lead to opportunity conversion optimization to increase lead to opportunity conversion 2% to 12% in 9 months.

Enabled 17% growth in 2024 for the Americas.

SiliconExpert, Centennial, CO • Chief Marketing Officer 07/2018 - 01/2023 SiliconExpert (an Arrow Electronics company) is a leading SaaS B2B & B2C provider of AI-based supply chain intelligence. I lead global marketing with a focus on corporate brand, demand generation, product marketing, and sales enablement. Responsibilities also included building a world class marketing organization and channel partner ecosystems (OEM and resellers), assessing existing and potential markets, developing specific strategies, building, and executing tactical plans that aligned the organization to product, procedure, and demand.

Developed first marketing organization, 3 person to 25 person cross-functional global team including inside sales.

At the end of 2022, 70% of net-new opportunities in leads funnel from a marketing sourced initiative.

Drove growth of company from $7M (2018) to $60M (2022).

SilconExpert GEM Award (2020)

AspenCore, Centennial, CO • Head of Global Marketing 04/2020 - 07/2021 AspenCore (an Arrow Electronics company), is a leading media and marketing agency for today’s electronics industry with 30 media brands and a reach of over 15 million technologists, designers, engineers, and managers. In this short-term leadership role, I was brought in to develop and implement a comprehensive marketing strategy to drive business growth and transition to a new permanent marketing leader. My primary focus was on building a world class marketing team, identifying target audiences, setting measurable goals, and establishing key performance indicators (KPIs) and executing a knowledge transfer to ensure the new marketing leader could seamlessly continue the strategy moving forward.

Hired, mentored, and aligned first integrated, multi-channel global marketing team and first premium content/subscription-based revenue stream enabling 10 - 13% QoQ growth first 12 months.

Notable Clients: Amazon, Microsoft, IBM, Toshiba, Infineon Technologies, Bosch, Siemens, Fujitsu Arrow Electronics, Cloud, Centennial, CO • Head of Global Marketing 07/2015 - 06/2018 Developed tactical go-to-market plan, a cross-functional marketing team, partner enablement, and a lead-gen machine as the foundation and growth of Arrow Cloud solutions revenue through existing partnerships with leading-edge technology providers such as Google, Microsoft, AWS, Dell, IBM, Oracle, Palo Alto, and Hitachi (to name a few) and a distribution/reseller channel revenue model.

Stood up a cloud portfolio line card of over 100 software/storage/platform/security as-a-service solutions.

Delivered a marketplace/e-commerce site for resellers to build and transact cloud solutions.

Delivered a partner enablement (technical and sales) portal to educate, train, and certify resellers.

Built verticalized demand gen machine feeding 315 certified resellers qualified, BANT leads.

Grew Arrow Cloud revenue from $5M (2015) to $19.25M (2018). Now an $8B+ business for Arrow. Arrow Electronics, Oracle, Centennial, CO • Senior Marketing Manager 10/2012 - 07/2015 Build and manage an integrated marketing plan and programs for Arrow's Oracle supplier line of business and Arrow Cloud Services.

Oracle, Broomfield, CO • Channel Marketing Manager 11/2009 – 09/2012 Territory and partner business development planning, enablement and demand generation programs.

Oracle Excellence Award (2011)

Sun Microsystems, Broomfield, CO • Channel & Programs Marketing Manager 08/2006 – 09/2012 Develop, administer, and report reseller enablement and leads generation programs. Acquired by Oracle in 2012.

Sun Micro Top Performer MVP Award (2010)

Storage Technology Corporation, Broomfield, CO • Program Manager 09/2003 – 08/2006 Develop, administer, and report reseller enablement and leads generation programs. Acquired Sun Microsystems in 2006.

Develop, Administer, and Report channel wide partner incentive programs. 12 total global programs including COOP, Demo, and Deal Registration.

SKILLS, CERTIFICATIONS & ASSOCATIONS

SKILLS

ABM/Persona Marketing

Adobe Creative Cloud & Canva

Advertising/Display/Media Buy

Attributional Modeling

Blogging

Business Development & Inside Sales

Channel & Partner Marketing

Communications (Internal/External)

Content (Writing, Design, Activation)

Data-Driven Decision Making

e-Commerce

e-Marketing

Financial Analysis & ROI

Gamification

Graphic Design/Creative

Google Analytics

Marketing Agency

Market Research & TAM Analysis

Multi-Touch Nurture Program

Podcasts

Public Relations & Media

Salesforce

Sales Enablement

SEO/SEM

Social (Native & Paid)

Staff Development

Strategy & GTM Planning

Website Design & Optimization

CERTIFICATIONS

Marketo Pardot HubSpot Salesforce Salesforce Marketing Cloud Google Analytics CompTIA Executive Cloud Certification Rack space Cloud University Certification ASSOCIATIONS

University of Colorado: Leeds School of Business Customer Experience Certification Program,

Executive Advisor

Aurora Women for Good (AWG), Member

American Marketing Association, Member

Women of the Channel, Member

Women In Technology, Member

CompTIA, Member

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