Marketing Furu

L/L

LAVON LAYTON

ABOUT ME

As a highly accomplished professional with a rich educational background, a diverse skill set, and a thriving freelance career, I have achieved notable success in various small business ventures. My expertise in technology is a testament to my ability to quickly adapt and master new tools and platforms. My interactions with professionals of all levels are characterized by diplomacy and tact, making me adept at handling sensitive and confidential client information with the utmost discretion.

My adaptability and versatility allow me to excel in different environments, and I am known for maintaining a sense of humor even in high-pressure situations. Moreover, my poise and competence shine through, transcending cultural differences and enabling effective communication with people from all walks of life.

Specifically, I specialize as a Wine Consultant and Wine Location Specialist, utilizing my passion and knowledge of wines to provide exceptional guidance and advice to clients. Additionally, I have completed DEI certification training, which equips me with the tools to foster diversity, equity, and inclusion in any setting.

In summary, I bring a unique blend of experience, expertise, and cultural awareness that sets me apart as a personable professional with an impressive track record of success. I am enthusiastic about making meaningful contributions to any organization or project I am involved in. I also bring to the table being a Polyglot which is a special skill.

EXPERIENCE

BIZNESSSAVVYCHIC, ATLANTA, GA 05/2005- PRESENT

SOLOPRENUER

Client building maintains meaningful relationships with clients and staff. Project work with managers to fully define project work, resource timelines, and cost estimates. Schedule team, tasks, deadlines, and key milestones. Create and execute brand strategy. Create Press Releases

Develop well-researched pitches—Fact-check data collected during the research process. Create content in the form of articles, blogs, and papers based on the data collected from their research.

Develop accounts for promotions, and general multicultural and international markets. Matched-up vendors for clients. Arrange organize and oversee the shooting of small productions, for instance, advertising and marketing promos.

Manage phrases of production which include auditions, crew supervision shoots coordination, and post-production. Contact vendors and freelance professionals for crews, makeup wardrobe, and design services.

Prepared event cap reports for clients and teams. Generate print television digital media. Traveled to meetings and promotional events both regional and national.

Negotiate contract riders. Coordinate special projects involving the production of highlights of projects. Negotiate arrangements with hotels and resorts for annual events.

Direct tradeshows booth preparation. Hire support personal permanent and temporary staff.

Achieved a strong visible social media presence and developed concepts. Place stories in media and key news outlets.

Manage project budget events over 1 million.

Build a strong base of repeat business.

Clients: TELUS International, UPS, Cee Me Enterprises Randstad Creative Talent North America Kroger

LLB CREATIVE TALENT GROUP ALPHARETTA, GA

05/2001- 05/2005 ARTIST REPRESENTATIVE

Represented the top multicultural national and international talent in the creative markets.

Marketed services to active and non-active clients with billable rates and fees.

Participated in source talent communication, and interviews with clients. Negotiated with clients to secure talent with excellent compensation packages and perks.

Solutions providers leverage business solutions for clients with high turnaround employment issues. Performed service measures for talent clients' effectiveness in areas of improvement. Write or re-write resumes for candidates.

Clients: McDonald’s Showtime at the Apollo/Kids, McDonald’s Gospel Fest special events, AIPAC, Cinco Del Mayo, Chinese New Year.

RANDSTAD CREATIVE TALENT GRP (FORMERLY E-STAFF), ATLANTA, GA 09/1998-05/2001

SEARCH/FREELANCE AGENT

Represented the top talent nationally and internationally and provided agent representation for talent. Marketed services to active and inactive clients. Established fees and billable rates. Participated in sourced talent, communication, and interviews with clients. Negotiated clients with the talent to secure an excellent compensation package. Solutions provider leveraged the business solution to clients with employment issues. Performed service measures for talent and client effectiveness in areas of improvement. Exceeded 200K in sales per quarter estimated yearly goal of 60K activated all inactive clients within one year.

VANGUARD COMMUNICATIONS, NEW YORK, NY 05/1997-08/1998 ARTIST REPRESENTATIVE

Managed programs; time management and handled communications with the team. Developed and implemented events, sampling, and retail promotions and managed vendors and clients.

Liaison between clients, subcontractors, and event management teams, Logistics planners for media and special events. Researched and evaluated promotional events throughout the nation.

Prepared event cap reports for clients and teams. Generated print television digital media. Traveled to meetings and promotional events both regional and national.

Managed projects and budget events of up to 500K. Prepared coordinated travel arrangements for executives, and celebrity guests as well as accommodations, catering entertainment, and conference space. Planned and managed off-site team-building events in Miami, Dallas, Atlanta, Los Angeles, and other key areas.

Clients: Tropicana/Dole, PBS Broadcasting Gillette & AT&T.

MENDOLA ARTISTS LLC, NEW YORK, NY

01/1994-05/1997 ARTIST REPRESENATIVE

Coordinator for advertising design public relations and publishing firms.

Negotiated contract clients with appropriate illustrators for projects. Created and implemented marketing themes for illustrators. Liaison for illustrators for communications for projects with art directors. Identified targeted resource publications, medians, and websites for illustrators for advertisements. Implemented marketing tools for the company to grow the business.

Accomplishments- Implemented marketing tools that Mendola Artists, Inc. continues to utilize.

VICE PRESIDENT ASSISTANT ECTC, INC., NEW YORK, NEW YORK 01/1991 01/1994 VICE PRESIDENT ASSISTANT

Answered inquiries from the client’s staff professors and vendors. Coordinated travel schedule for Vice President. Created and coordinated special events, and fund-raisers for clients and companies. Assisted students with computers and software applications.

Education

Rutgers University, Newark, NJ

Bachelor of Arts in International Relations Communications and Political Science

GPA: 3.4

Certifications

Wine of Origins, Alexandria, VA

Certified Wine Location Specialist

Shaw Academy, London, England

Certified in Stock and Finance Investing

GLG, Certification

DEI, Certification

TECHNOLOGY PROFICIENCIES

-Project Management

-Polyglot (Fluent in English, French, Yiddish, Italian)

- Microsoft Office Suite

- ZOHO CRM

- Mobile Marketing

- Internet Direct Marketing

- Content Development

- Podcasting (Audacity, Blogger, On24)

- Resume Writing

- YouTube

- WordPress & Type Pad

- Live Writer

- Kronos (Timekeeping software)

- Paralegal

- Copywriting

- Press Release Writing

- News Translation

- Salesforce

- Google AdWords

- HTML Editing

-Zoom

Email: ****************@*****.*** Mobile: 678-***-**** LinkedIn https://www.linkedin.com/in/biznesssavvychic/

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