Graphic Designer Business Development

Alf Gadberry

Visual Artists, Brand Designer and Illustrator.

Trained as an architect, I build cohesive visual narratives anchored in memorable, conversation-starting design.

E-mail ***@*********.***

Phone +1-917-***-****

Portfolio catronaut.com

Location New York, NY

PROFESSIONAL SUMMARY

Creative and strategic Brand Designer, Art Director, and Illustrator with a background in architecture and over a decade of experience across industries including tech, real estate, arts, and culture. Specializing in cohesive brand identity development, art direction for marketing campaigns, and innovative design systems. Proven expertise in both digital and traditional illustration, alongside a strong foundation in business development and client communications. Passionate about translating complex concepts into clear, strategic solutions that exceed client expectations.

CORE COMPETENCIES

* Conceptual Art Thinking & Strategic Vision

* Brand Identity & Design Systems

* Art Direction & Visual Storytelling

* Digital & Traditional Illustration

* Web Design & Development

* Client Communications & Business Development • Multidisciplinary Collaboration

* Project Management

AWARDS & RECOGNITIONS

* 2020 PRSA Silver Anvil Award in collaboration with FATFREE Studio

* 2019 Latin American Ilustración 8 (LAI8), Chosen (New York, NY)

* 2019 Antiracist Research and Policy Center Contest, Finalist (Wash, DC)

* 2019 American Ilustración 38 (AI38), Chosen (New York, NY)

* 2018 Art Elevated, The Garment District Art Festival (New York, NY)

* 2017 Latin American Illustration 6, Winner (New York, NY)

* 2012 VIII Bienal Iberoamericana de Arquitectura, First Place (Spain)

PUBLICATIONS

* 2022 Voice NFT Residency Program

* 2020 Cinco8 Collage Series, Publication (Venezuela)

* 2020 Cinco8 Group Show, Publication (Venezuela)

* 2018 Photoville, Group Show (Brooklyn, NY)

* 2018 ViceVersa Magazine, Publication (New York, NY)

* 2017 “Los Diez” Group Show (New York, NY)

* 2014 Revista Ojo, Publication (Venezuela)

WORK EXPERIENCE

Boas Agency

Art Director

New York, NY Current

- Lead art direction for marketing campaigns for high-profile clients, ensuring cohesive visual storytelling across digital, print, and social platforms.

- Spearheaded agency rebranding and website redesign, elevating digital presence and aligning with industry trends.

- Collaborate with multidisciplinary teams to deliver innovative, effective design solutions.

Catronaut Design Studio

Brand Designer and Illustrator

New York, NY 2021 – Current

- Clients: Fatfree Agency, UG Lab, Janus Property Company, Sebastian Quinn Building Workshop, Olfactory NYC, Rekon Retail, Boost My School, Bubble, K Health, McDermott Will & Emery, Cool Hunting, Habitat Magazine.

- Created cohesive brand identities, web designs, and illustrations tailored to various industries.

- Blended creativity with strategic thinking to enhance user experience and elevate brand presence.

Fatfree Agency

Art Director

New York, NY 2019 – 2021

- Directed art for marketing campaigns, ensuring consistent visuals and creative impact across digital, print, and social platforms.

- Led agency rebranding and website redesign to align with industry standards, driving greater digital engagement.

- Collaborated cross-functionally to develop compelling, strategic marketing solutions.

TALAS

Graphic Designer

New York, NY 2017 – 2019

- Led graphic design and marketing efforts, transitioning the company toward online sales and improving email conversion rates.

- Created original artwork, email campaigns, social media campaigns, full rebrand, website design and promotional materials to boost visibility in arts, culture, and public spaces.

H3HC Hugh Hardy Architecture

Graphic Designer

New York, NY 2015 – 2017

- Managed marketing and its collaterals, graphic design, web design, and business development for a firm focused on arts, culture, and public space.

- Produced models, renders, collages, illustrations, infographics, pitches and presentations, creating consistent branding and delivering strategic design solutions.

EDUCATION

BA in Architecture and Design

Universidad Simón Bolívar, Caracas, Venezuela Bachelor of Architecture and Design (B. Arch.)

October 2001 – November 2009 Activities and Societies: Art and Design Specialization Program

TECHNICAL SKILLS

Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere, AfterEfects) Figma

Webflow, Squarespace, Wix

Procreate Autocad

LANGUAGES

English: Fluent

Spanish: Fluent

French: Beginner

Italian: Beginner

Contact this candidate