Creative Director

ACHIEVEMENTS & RECOGNITION

Two-time CEO Award for Innovation at Voyant Beauty (2024, 2020).

Awarded and recognized as manager of the quarter in 2013 and 2015 at Helen of Troy.

Increased new client acquisitions by 35% through strategic marketing and digital engagement.

Led rebranding and website development for three company divisions (Voyant Beauty, Atelier by Voyant Beauty, and Fluent by Voyant Beauty), boosting digital presence and lead generation.

Voyant Beauty branding recognized with Bronze Medal at annual Transform Awards North America.

Generated over $5M in annual sales through brand positioning and creative direction at Helen of Troy.

Reduced packaging costs by 25% through design and production optimizations.

Spearheaded innovative marketing strategies, driving 120% average annual growth at Voyant Beauty.

Featured in industry publications and design showcases for branding and digital marketing expertise for team collaboration and implementation of omnichannel design systems.

PROFESSIONAL EXPERIENCE

VOYANT BEAUTY, Los Angeles, CA

Creative Director 2016 - 2025

Led the leadership team in the ideation, creation, and design of the brand identity for Voyant Beauty. Activated all digital marketing platforms and customer experience journeys. Soon after launch, I activated brand and marketing for Atelier by Voyant Beauty, servicing high-potential, fast-growth brands. Quickly followed up with rebranding, launch, and digital marketing for Fluent by Voyant Beauty servicing the hotel amenities business unit.

CEO award 2024 and 2020, innovation and brand development

Developed and executed brand growth support materials, marketing, and digital strategies for top beauty brands in haircare, skincare, and personal care. (e.g., P&G, BBW, Amika, Ouai, Moroccanoil, Virtue, Jack Black, Kristin Ess, Pattern, Kenra, Josie Moran, Kiehl's, Kevin Murphy, Osea, to name a few)

Worked upstream with leadership, contributed ideas across multiple functions and internal organizations/teams, and reported to executive management teams.

Led the design, rebranding, implementation, budget, and marketing positioning strategy of three divisions: Voyant Beauty, Atelier by Voyant Beauty, and Fluent by Voyant Beauty. This resulted in increased digital presence and lead generation, trend analysis, emerging technologies, and consumer behaviors to inform design decisions and maintain the brand’s competitive edge.

Maintain high standards of quality and craftsmanship throughout the design and implementation process, ensuring that the final brand identity system meets or exceeds expectations with hands-on design and development of 360 integrated digital marketing campaigns, beauty packaging, and labels.

Oversaw photography, video production, and creative direction for product launches and marketing campaigns.

Manage high-profile design projects from inception to completion, ensuring timely delivery and alignment with strategic objectives.

Built creative department technology and infrastructure to pursue ways to work better, faster.

Aware Products LA, Los Angeles, CA

Creative Director 2016 - 2019

Aware Products LA was a strategic contract manufacturer partner for everything from marketing insights and ingredient research to developing and manufacturing award-winning beauty and personal care products. Later, it was acquired by Voyant Beauty.

•Led creative direction for two divisions at Aware Products LA, focusing on contract manufacturing and branding operations for emerging beauty and personal care brands.

•Designed artwork for brand partners, providing technical expertise in color separations for silk-screening, flexography, digital printing, offset printing, hot stamping (or foil stamping), pad printing keyline/dielines

•Developed innovative marketing strategies and product packaging designs to drive brand recognition and market growth for emerging brands.

•Collaborated with cross-functional teams to ensure the seamless execution of projects and deliver exceptional results.

HELEN OF TROY, El Paso, TX

Art Director 2008 - 2015

As the Art Director at Helen of Troy, I led a high-performing design team, driving creative excellence for national brands such as Hot Tools, Revlon, Dr. Scholl’s, Bed Head, Vidal Sassoon, OXO, Gold N’ Hot, and Ulta Beauty packaging and store displays. With a hands-on approach to package design development and brand implementation, I played a pivotal role in shaping the visual identity of these industry-leading products.

Awarded Manager of the Quarter (2013 & 2015) in recognition of leadership and innovation.

Designed and implemented branding strategies that generated over $5M in annual sales.

Led packaging design optimizations, reducing costs by 25% while maintaining brand impact.

Streamlined departmental operations, ensuring 100% compliance and improving graphic standards.

Presented at HOW DESIGN LIVE to inspire and elevate the creative team.

Spearheaded marketing initiatives that strengthened brand positioning in the beauty industry.

My time at Helen of Troy was defined by a passion for strategic design, cost efficiency, and brand storytelling, all while ensuring top-tier execution in a fast-paced consumer packaged goods industry.

FREELANCE, USA

Designer 1998 - 2015

Designed and executed branding and marketing campaigns for startups and established brands.

Developed visual identity systems, packaging, and digital assets to enhance brand recognition.

Built and optimized websites with UI/UX best practices, SEO, and digital advertising strategies: SEO, Google Ad Words, Google Analytics, PPC, Keyword research, Email Marketing

Color correction and retouching, logos, magazine design, vinyl murals, vehicle wraps, and T-shirt design.

Created high-impact digital content, including social media assets, email campaigns, and paid media creatives.

Product photography, video production, and image retouching for beauty and lifestyle brands.

Managed social media strategy to increase engagement and brand visibility.

Client relations, including business plan & sales strategy development.

Designed print and digital marketing collateral, trade show displays, and promotional materials.

EL PASO TIMES, El Paso, Texas

Graphic Designer 2002 - 2002

Designed advertising for a daily newspaper.

Meet daily critical deadlines

Prepared layout materials for pre-press.

Solved various advertising design problems and issues.

Color correction and retouching, logos, and advertising design.

CUSTOM FORMS AND LABELS, El Paso, Texas

Studio Manager / Graphic Designer 2000 - 2002

Managed eight pre-press employees and carried out various design, pre-press, payroll, and other business-related tasks.

Organized meetings and met directly with clients to discuss design projects.

Created an effective workflow process and subsequent forms to initiate and track jobs, which led to a 50% increase in productivity and a 20% decrease in operation costs.

Designed layouts and sketches for various clients on a day-to-day basis

Pushed sales and met critical, changing deadlines promptly.

Initiated design process standardization systems

Identity guides, quality assurance, graphic master templates, customized business forms, and booklet design.

TECHNICAL SKILLS

Branding & Visual Identity Web Design (HTML, CSS, UI/UX) SEO & Digital Marketing

Product Photography & Video Production Packaging & Print Design Adobe Creative Suite

Social Media Strategy & Management Email Marketing & Paid Media Campaigns

Digital publishing app design, Multimedia Digital Design, and Motion

Web Design HTML/CSS with HTML 5 Animation Knowledge

Video production, direction, and storyboarding

Concept development and execution for Print, TV, and Web

Strong background in traditional and digital print processes.

Retail and Specialty Package Design, Product Design, and Trade Show Graphics

Creative Advertising and Storyboard Art

Typography, Iconography, UI Elements

Graphic Illustration in digital and traditional environments

Digital and Hand Drawing

Podcasts

Pro user of software:

Creative Cloud, Digital Publishing, Illustrator, Photoshop, Light Room, InDesign, Keynote, Dreamweaver, Edge, Muse, Audition, Premiere Pro, After Effects, Acrobat Pro, Edge Animate, Monday and Figma.

EDUCATION

University of Texas at El Paso Bachelor of Fine Arts – Graphic Design & Advanced Drawing

CERTIFICATIONS

Attract and Engage Customers with Digital Marketing Google Issued Jan 2025

Digital Marketing and E-commerce: Digital Marketing and E-commerce

Google Issued Dec 2024

Live Video Streaming: Essential Skills Live Video Streaming: Essential Skills

LinkedIn Issued Jul 2020

LANGUAGES

English & Spanish

LINKS

https://www.linkedin.com/in/arturobejarano/

https://arturobejarano.com/

https://arturobejarano.com/private-collection/ Please email me to request a password.

REFERENCES

Please email me to request a list.

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