Social Media Customer Engagement

EKTA

*************@*****.***

+1-413-***-****

www.linkedin.com/in/fnuekta

EDUCATION

University of Massachusetts, Amherst

Isenberg School of Management Amherst MA, USA

MS Business Analytics January’25 – May’25

Institute of Business Management, Karachi Karachi, Pakistan Bachelor of Business Administration, Marketing September’19 – May’23 WORK EXPERIENCE

Isenberg Marketing Club Amherst MA, USA

PR Committee Co-chair Jan’25 – Present

• Designing engaging Canva posts to enhance brand visibility, creating visually appealing and brand-aligned graphics.

• Managed Instagram content strategy, developing a structured content calendar and optimizing captions and hashtags for maximum reach.

• Ensuring consistent and impactful communication across social media platforms, strengthening brand presence. Pakistan State Oil Karachi, Pakistan

Management Trainee Corporate Cards Ops March’24 – Nov’24

• Managed 300,000+ corporate accounts, ensuring seamless fuel card operations and client satisfaction

• Conducted data-driven marketing analysis to enhance PSO corporate card branding and customer engagement.

• Established strategic partnerships with businesses, securing exclusive offers for PSO corporate clients.

• Performing extensive data analysis on corporate fuel card transactions, extracting insights on expenditure patterns and cost optimization.

• Designed Canva posts for corporate fuel card campaigns, enhancing brand visibility and customer engagement. Daraz (Alibaba Group) Karachi, Pakistan

Community Management Executive Branding (Daraz Marketing) Oct’23 – March’23

• Managed and moderated online communities across social media platforms, engaging with users to enhance brand loyalty.

• Analyzed campaign performance metrics using social media analytics tools to track KPIs, identify trends, and optimize marketing strategies for improved ROI.

• Onboarded influencers across Pakistan for affiliate marketing collaborations by identifying, negotiating, and managing partnerships to expand brand reach and drive engagement.

Martin Dow Marker Ltd Karachi, Pakistan

Marketing Intern June’22 – July’22

• Developed taglines, activity plans, and a marketing strategy for the launch of the new drug by conducting market research and analyzing competitor positioning.

• Led the development of “Evion” (a PKR 2 billion revenue-generating drug) by collaborating with web developers and marketing teams.

• Prepared sales activity budgets for different regions of Pakistan by evaluating past sales trends and forecasting demand to optimize resource allocation

SKILLS

• Microsoft Office: Word Excel PowerPoint

• Canva

• SQL

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