Business Development Higher Education

BRAD SMITH

**** **** **** ***** **** A, Coralville, Iowa 52241

*************@*****.*** 319-***-****

PROFESSIONAL SUMMARY

Business Development Executive with proven revenue growth expertise. Twenty years sales experience in higher education B2B sales. Deep experience working with leadership and founding teams to grow revenue across a variety of technology solutions in higher education. Created numerous significant, multi-year, healthy client relationships.

CORE COMPETENCIES

Strategic Sales Leadership

Educational Technology Solutions

Higher Education Market Expertise

Client Relationship Development

Sales Budget Management

Strategic Client Partnership

Revenue Growth & Business Development

B2B Strategy in Early and Mature Environments

Inclusive and Equitable Access Program Development

PROFESSIONAL EXPERIENCE

DIRECTOR OF SALES ($9 Million in Top Line Sales Growth)

Willo Labs Whitestown, Indiana March 2018 – October 2024

First salesperson hired alongside cofounders to grow a nascent digital content solution in higher education

Created unprecedented growth from $978K to $10MM+ in annual revenue (930% increase) as the only salesperson

Cultivated and maintained strong relationships and strategic partnerships with key decision-makers in higher education, resulting in high client retention and referral rates

Led creation and implementation of new sales initiatives to capture market opportunities

Instrumental in creating a client base and case for the company to be successfully acquired

Connected the founding team to their ultimate acquirer (Follett Corporation)

Continued business development in the larger organization, adding an additional $3MM in revenue post-acquisition

REGIONAL DIRECTOR OF SALES ($20 Million in Top Line Sales Growth)

Sidewalk Ogden, Utah April 2012 - February 2018

First B2B outside salesperson hired alongside founding team to launch a higher education strategy which was the first to bring textbook rental technology to university campuses

Grew client base from the first early adopters to a $20MM business unit

Managed sales operations for 30% of the United States

Exceeded annual sales targets with each new product

Brought new technology solutions to universities as the company expanded its scope

Traveled with and trained outside sales team, created training program for customer success team, and implemented new sales processes

SALES REPRESENTATIVE

South Eastern Book Company Murray, Kentucky February 2009 - March 2012

Revitalized declining territory with 250+ bookstores to achieve 32% revenue growth

Earned recognition as top sales representative in 2010 and 2011

EARLIER EXPERIENCE

Prior sales roles at J.A. Majors Company, F.A. Davis Company, and Rittenhouse Book Distributors, Inc.

EDUCATION

BS Environmental Studies University of Northern Iowa Cedar Falls, Iowa

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