Product Owner Scrum Master

CHRISTOPHER WHYTE

******.**@*****.***

Lead Product Manager Lead Product Owner, VP

Certified Scrum Product Owner® & Certified Scrum Master® Product Leader in Product Management & Agile

Fortune 10 & C-level experience 12+ Years Experience SUMMARY:

Proficiency in mobile and online platforms coupled with more than 12 years of achievement in product management, Customer journey, business metrics, technology, business and product strategy using Agile and Waterfall principles. Executed 600+ Digital product releases, 150+ Digital Campaigns, 200+ web analytics measurements, 250+ Customer Journeys, and 400+ Digital product feature builds, optimizations and redesigns for leading Fortune 10 & 50 firms (Verizon Wireless, Citi, & Kroger). Technical Skills:

JIRA Align, MIRO, Trello, User journey mapping, Roadmapping, backlog and prioritization, sprint planning, user stories, Acceptance Criteria, User Testing, Rally, JIRA, Confluence, ATG, Adobe Marketing Cloud, Adobe Test and Target, Adobe Workspace, Fintech, Personalization, UX/UI Redesign, Marketing Pixels, Site Catalyst (Omni- ture), Agile, Scrum, Waterfall, SIT & Unit Testing, UAT, Optimizely, App Nexus, Site Catalyst,ComScore, Nielsen, Test & Target, A/B testing, Multivariate Testing, App Annie, Forsee, Tealeaf, ETL, Value Proposition, Online Testing, Opinion Labs, Google Analytics, BI Tools, IBM Tealeaf, Adobe Workspace, CSS, HTML5, Scrum of Scrum, Scaled Agile Framework, Agile Release Train, System Demos, Azure, Wordpress CMS, Shopify CMS, WOOCommerce CMS, Drupal, Web Content Accessibility Guide- lines (WCAG)

Certified Scrum Product Owner® (CSPO) & Certified Scrum Master® (CSM) ● Google Cybersecurity Certification ● Google Project Management Certified ● Google Agile Project Management Certified ● Google Ads Search Certified ● Google Analytics Certified ● Google Ads Display Certified ● Mobile Experience Certified by Google ● Certification in Online Testing, Landing Page Optimization, and Value Proposition by Meclabs Institute LLC as well as SEO Certification by Ayima EXPERIENCE:

Prudential Financial Co. 2023 to Present

Lead Product Owner Product Manager VP AWS Cloud Generative AI Certified Scrum Master and Certified Scrum Product Owner

• Responsible for strategic technical approach, roadmap, requirements, user stories and user flows to implement the Commission Upfront with A.I. functionality project in the Amazon Web Services (AWS) Cloud (+3MM project implementation).

• Partner closely with engineers and scientists to build models, APIs, services, language models, and complex systems at scale.

• Liaise with Dev. Ops, AWS Cloud personnel, business stakeholders, architect, technical leads to define architectural design, technical approach, data mapping, data- base schema, technical requirements, business rules and requirements.

• Liaise with architect and development team to write/execute stories for Master Pipeline, LAMBDAs, Event bridge, Kinesis, Event bus, Data Storage POC

(DynamoDB), Step funcIons, Java APIs, Rules engine, containers, DynamoDB, IGOs, Repos, Deployment Jenkins pipelines, Event hydraIon, architectural design, Cloud-watch, JSON Payloads, Error handling, Checkmarx, SonarQube, data retention strategy, Knockout funcIons for the AWS cloud implementation (+2MM project implementation).

• Conduct the daily scrum calls and backlog refinements with 14 developers + 5 testing team members to prioritize daily work, backlog and sprint planning and ret- ros. Manage a global team of 25 members.

• Execute all aspects of Agile Team Facilitation including Pre-Planning, PI Planning, Scrum of Scrums, System Demos, and Inspect and Adapt for all respective product builds, enhancements, and optimizations.

• Manage digital integrations and migrations across a diverse set of solutions (APIs, micro services, cloud, CDP, middleware, mobile, web, etc) for the Prudential pay- ments division.

• Partner with assigned business areas to gain deep understanding of their processes, plans, and how technology solutions are utilized to support users.

• Liaise with stakeholders to define product roadmap, epics and user stories with scrum team to fine tune and prioritization.

• Ensure alignment of product features and stories, i.e., PO acceptance, unit testing, Story demos, reviews, give feedback, and prioritize user stories in line with own vision.

• Own and maintain the product backlog, handling incident tickets and change requests according to established protocols and SLAs.

• Coordinate, plan and lead UAT sessions for business stakeholders.

• Manage sprint and release plans together with the Scrum Master and organizational technology teams.

• Maintain a well-groomed product backlog of features to include refined user stories with solid technical solutions that are ready for development.

• Responsible for defining user stories, continuously groom user stories and prioritize team backlog with scrum teams (onshore and offshore) based on business priorities.

• Create and maintain high quality requirement artifacts (user stories, process flow diagrams, use cases, data mapping sheets, etc. using various tools (i.e.Confluence JIRA, SLACK, Visio etc).

• Drives acceptance testing for release of new features to ensure alignment and adoption with users.

• Drive dependency management, coordinate cross-organizational impacts and ensure completion of product/feature delivery in accordance with regulatory and compliance requirements.

• Assess and help manage intake, key dependencies and risks across the product delivery life cycle.

• Collaborates with Product Owners, Agility Leads, Engineering Leads, Design, & Analytics teams in ceremonies to confirm impacts and scope, sprint sequencing, and delivery against committed timelines.

Kroger Company E-COMMERCE, PAYMENT, SETTLEMENT & E-CHECKOUT Payment APIs 2021- 2023 Senior Technical Product Manager & Product Owner AZURE CLOUD SAFE CSM & CSPO

• Create Roadmap, build and optimize e-checkout, payment and settlements features for 26 retail brands (mobile & .com experiences) as well as responsible for cloud security, privacy, digital wallet, son login, manage/edit my account, dynamic tender offers, and card authorizations as well as tokenizations.

• Responsible for strategic technical approach, requirements, user stories and user flows to implement the our payment API. Experience in designing, managing and maintaining payment API gateway for on in-store and digital payments including .com and mobile and mobile app experiences.

• Manage the work to be allocated to sprints and schedule releases as well as conduct the daily scrum calls and backlog refinements for 23 developers + 7 testing team members to prioritize daily work, backlog and sprint planning and retros.

• Maintain a well-groomed product backlog of features to include refined user stories with solid technical solutions that are ready for development. Christopher Whyte ******.**@*****.*** Page 2

• Responsible for defining user stories, continuously groom user stories and prioritize team backlog with scrum teams (onshore and offshore) based on payment & Rewards API business priorities.

• Create and maintain high quality requirement artifacts (user stories, process flow diagrams, use cases, data mapping sheets, etc. using various tools (i.e.Confluence JIRA, SLACK, Visio etc).

• Drives acceptance testing for release of new features to ensure alignment and adoption with users.

• Manage digital integrations and migrations across a diverse set of solutions (APIs, micro services, cloud, CMS, CDP, middleware, mobile, web, etc) for the checkout/ payments division.

• Liaise with stakeholders to define product roadmap, epics and user stories with scrum team and technical product owners to fine tune and prioritization.

• Conduct market research and competitor analysis to identify opportunities and prioritize features and enhancements for the payment portfolio.

• Collaborates across different Business Units and stakeholders globally in ascertaining requirements and use cases for new payment product features.

• Liaise with stakeholders to conduct user research and data analysis to uncover opportunity areas to drive more usage of the payment APIs.

• Manage 3rd party vendors on requirements, priority and roadmap, ensure both technical and legal compliance and maintain strategic relationship.

• identified new opportunities, extensions, enhancements and cost savings to existing products and application.

• Lead end-to-end solution lifecycle including ongoing support and maintenance of the payment APIs and PCI compliance.

• Monitored the product performance post-launch and implement product or message adjustments as needed.

• Execute all aspects of Agile Team facilitation including Pre-Planning, PI Planning, Scrum of Scrums, System Demos, and Inspect and Adapt for all respective product builds, enhancements, and optimizations.

• Proven ability to manage product development from concept to scale, balancing customer needs with delivering measurable business value.

• Expertise in engaging clients to gather and refine requirements, uncover critical details, and inform accurate decision-making.

• Demonstrated success working within agile development methodologies and managing projects with both internal and external resources.

• Ability to effectively collaborate with engineers and designers to deliver high-quality products that align with functional requirements.

• Skilled in tracking and testing delivered products against functional specifications to ensure quality and alignment.

• Background in Product Management within the B2B, B2C, SMB, or SaaS space, with a proven track record of continuous success and progression within a Product organization.

• Responsible for strategic technical approach, requirements, user stories and user flows to implement the payment APIs.

• Experience in designing, managing and maintaining payment API gateway for on-premises and off-property digital e-check out payments (including .com and mo- bile and mobile app experiences).

ASCENA RETAIL INC. ~ ANN INC LOFT LOU & GREY FACTORY SITES 2019 - 2021 E-COMMERCE, PAYMENT, SETTLEMENT & E-CHECKOUT SENIOR PRODUCT LEAD VP CSM & CSPO

• Create Roadmap, build and optimize e-checkout, payment and settlement features for 5 retail brands (mobile & .com experiences) as well as responsible for cloud security, privacy, digital wallet, soft login, manage/edit my account, dynamic tender offers, and card authorizations as well as tokenizations.

• Responsible for strategic technical approach, requirements, user stories and user flows to implement the Cybersource platform (+3MM implementation) and its fraud technology for five e-commerce retail brands (for over 10M customers). The core components and functionalities include device fingerprinting, restructuring of Bank of America card authorization and tokenization process, implementation of Cybersource fraud decisioning platform (B2B), data mapping for all data ele- ments, gift card and PayPal fraud functionality, soft decline and hard declines authorizations, offline fraud decisioning process, payment gateway authorization processes for Alliance Data, upstream and downstream data response and decisioning.

• Conduct qualitative research, metrics review, evaluate user feedback, user testing, user center design, design thinking to build MVP/product feature to increase mobile and .com experiences utilizing SalesForce Marketing Cloud.

• Identify pain points in lower funnel paths and optimize customer journey to drive incremental revenue, increase self-serve utilization and reduce calls to care.

• Partner with key stakeholders in marketing, site merchandising, engineering, analytics, QA, CRM and Finance to develop a strategy and roadmap that solves into discovery across various customer touch points and opportunity areas.

• Implement pixel tagging, Cookie syncing, cookie matching and conversion for contextual targeted ad serving (Facebook, Instagram, DMPs & Google APIs) for target- ing and advertising to desktop & mobile acquisition and logged-in customers.

• Conduct market research and competitor analysis to identify opportunities and prioritize features and enhancements for the Shopping and payment portfolio.

• Develop and execute go-to-market strategies, including product positioning, messaging, and pricing, to drive product adoption and revenue growth.

• Utilize design thinking, behavioral economics and psychographic insights to drive digital payment completions and user engagement.

• Requirements elicitation skills and analysis using Agile SAFE methodologies and ability to manage multiple concurrent tasks and projects.

• Responsible for defining user stories, continuously groom user stories and prioritize team backlog with scrum teams based on business priorities.

• Create and maintain high quality requirement artifacts (user stories, process flow diagrams, use cases, data mapping sheets, etc. using various tools (i.e.Confluence JIRA, SLACK, Visio etc).

• Coordinate with various stakeholders (business owners, end users) and technical teams (development, testing, scrum masters, etc) for the delivery of features.

• Conduct end-to-end impact analysis, design reviews, test case reviews to ensure that the business vision, goals and requirements are met.

• Coordinate with application users and various stakeholders (including other POs) to understand business problems, requirements, and goals that the business team needs to achieve.

• Measure the effectiveness of website features by leveraging analytics and A/B / Multivariate testing to refine performance over time.

• Evangelize and promote Product Management – team, practices, goals, achievements, purpose, vision – throughout organization to build awareness, understanding

& trust.

• Execute all aspects of Agile Team Facilitation including Pre-Planning, PI Planning, Scrum of Scrums, System Demos, and Inspect and Adapt for all respective product builds, enhancements, and optimizations.

• Track product performance through KPIs and user feedback. CitiCards.com Citigroup 2015 - 2018

Digital Product Lead Digital Targeting VP AZURE CLOUD AI / MACHINE LEARNING CSM & CSPO

• Lead strategic technology initiative in partnering with Technology, Marketing, Decision Management and vendors to implement Digital Targeting Product, Personal- ization, Ad Tech, Marketing Tech, Data Cloud Stack that created a contextual user experience for over 22 Million users that drove 18% credit card approvals.

• Conducted qualitative and quantitive research to build over 25 persona sets, customer journey mapping, and business rules to support dynamic contextual offers and personalization user flows.

Christopher Whyte ******.**@*****.*** Page 3

• Implemented Business rules, Dynamic Campaign Automation, Dynamic Contextual Ad Targeting API (JavaScript, JSON, HTTP REST, CSS, XML, HTML), Dynamic Con- textual Ad Consistency API, Pixel Firing & Pixel Conversions, ETL, DMP Integration, Reach Pixels, Model Scoring, UI/UX Redesign, End-to-End Site Catalyst (Omniture) tracking, Site Catalyst Taxonomy, Cookie syncing and cookie matching for contextual targeted ad serving for desktop & mobile acquisition and logged-in customers.

• Provide solutions to create new and imaginative approaches to Digital marketing strategies and apply to Digital Targeting project’s architectural design, include liaising with internal stakeholders, Sapient and external DMP vendors (BlueKai, Oracle, Rocket fuel, LiveRamp, Acxiom etc.). Also, includes turning requirements into user flows and executing deployment through waterfall and agile methodologies.

• Manage large-scale Digital Targeting time line and provide support for end-to-end testing (SIT & Unit Testing, UAT), upstream/down streams iterations and valida- tion for all Digital Targeting project technology releases (SDLC and agile life cycles). Drive thought leadership and change management to cross-functional teams.

• Experience using debugging tools such Chrome Debugger, HttpFox, Fiddler, Charles, or Live HTTP Headers to validate and troubleshoot web data collection.

• Drive customer marketing analytics including customer segmentation, offer optimization, and propensity modeling.

• Lead and collaborated with business stakeholders, on shore/off shore, scrum teams, IT Development and external agencies, such as Blue Kai, R/GA, Accenture, Sapient, Adobe and Oracle.

• Requirements elicitation skills and analysis using Agile SAFE methodologies and ability to manage multiple concurrent tasks and projects using Salesforce marketing cloud.

• Responsible for defining user stories, continuously groom user stories and prioritize team backlog with scrum teams based on business priorities.

• Create and maintain high quality requirement artifacts (user stories, process flow diagrams, use cases, data mapping sheets, etc. using various tools (i.e. Rally, Trel- lo, Visio etc).

• Coordinate with various stakeholders (business owners, end users) and technical teams (development, testing, scrum masters, etc) for the delivery of features.

• Conduct end-to-end impact analysis, design reviews, test case reviews to ensure that the business vision, goals and requirements are met.

• Coordinate with application users and various stakeholders (including other POs) to understand business problems, requirements, and goals that the business team needs to achieve. Attend daily stand up, retrospective, team demo and document business release notes.

• Execute all aspects of Agile Team Facilitation including Pre-Planning, PI Planning, Scrum of Scrums, System Demos, and Inspect and Adapt for all respective product builds, enhancements, and optimizations.

Verizon Wireless E-Commerce - Retail Owned Checkout flow, Mobile App (IOS and Android), Desktop, Tablet 2012 - 2015 Digital Product Management Lead Product Management CSM & CSPO

• Identified pain points in My Verizon lower funnel paths and implemented strategic UI/UX redesign that added 283K incremental transactions, which increased self- serve revenue by $2.3 million (incremental).

• Business developed and optimized Online and Mobile UI/UX funnels that reduced page friction and abandonment by 23% and increased transaction conversions by 17%, which added $1.4 million in incremental revenue.

• Built new UI functionality, created wireframes and redesign comps for over 60 pages for MY Verizon and mobile platforms that increased self-serve utilization by 42% as well as increased mobile downloads by 37%. Further, optimized and increased customer payment flow path conversion rate by 191%.

• Redesigned and optimized My Verizon Mobile APP platform that increased self-serve utilization by 42% as well as increased mobile downloads by 37% of users downloading its mobile app.

• Lead OEMs with wireless implementations, device rollouts, device upgrades and product integrations for 6 digital properties.

• Successfully optimized UI and UX including messaging and consumer online interaction for over 15 million Verizon wireless customers on six different digital plat- forms (execution via agile and waterfall methodology).

• Lead My Verizon Mobile and My Verizon online requirement sessions with key stakeholders to capture national project requirements for e-commerce and self-serve platforms to execute e-commerce digital retail promotional & targeted offers as well as wireless plan rollouts and plan upgrades for UI/ UX portals.

• Project Manage the development and ownership of interface from concept to implementation by turning requirements into user flows and final design comps for six UI/UX portals.

• Analyze online and mobile data, trends, consumer behavior, and reporting analytics (Omniture, Optimizely, AppNexus, Firebase, Atlas, Adobe Cloud Marketing, Site Catalyst, Endeca, ATG, Decision Engine models, ComScore, Nielsen, Test & Target, A/B testing, Multivariate Testing, App Annie, Forsee, Tealeaf) to optimize online consumer engagement of Verizon Wireless customers.

• Roadmap and responsible for mobile and online UI/UX and customer journey paths for 6 platforms (Connected Devices, Smartphones, Tablets, Featured Phones, Online Activation Path, and Desktop).

• Developed and implemented innovative user interface design UI/UX, graphics optimization, navigation, site layout, UAT, and usability design for ATG Omni Channel, Propensity to Click Recommendations, Endeca Search, Paid, Personalization, SEO, and national initiatives.

• Lead My Verizon Mobile and My Verizon to facilitate requirements sessions with key stakeholders to capture national project requirements for self- serve platforms.

• My Verizon Mobile and My Verizon Lead and facilitate requirements sessions with key stakeholders to capture national project requirements for e-commerce and self-serve platforms.

• Lead and collaborated with business stakeholders, on shore/off shore, scrum teams, IT Development and external agencies, such as AQKA, Moxie, Meclabs, Ayima, R/GA, Google, and Oracle.

• Execute all aspects of Agile Team Facilitation including Pre-Planning, PI Planning, Scrum of Scrums, System Demos, and Inspect and Adapt for all respective product builds, enhancements, and optimizations.

Additional Experience

Liu Business School, Rutgers Business School, And Kean University Digital Advertising and Digital Marketing Professor Education

Global MBA

Rutgers Business School in partnership with ESCEM School of Business and Management (ranked 10th in France) and Germany’s number one ranked, European Business School with a concentration in Global Marketing & Business Strategy. Bachelor of Arts (BA) Business Management, Hunter College Certified Scrum Product Owner® & Certified Scrum Product Owner® Scrum Alliance LLC

Google Ads Search Certified Google Analytics Certified Google Ads Display Certified Mobile Experience Certified by Google

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