Sr. Manager of Product Development and Director of Branded Content

Adiamond Baker

Redondo Beach, CA ***-***-*** *********@******.*** My LinkedIn Account

Branded Content Producer End-to-End Project Manager Strategic Coordinator Results-driven Production Coordinator and Content Producer with 8+ years of experience in multimedia content production, project management, and cross-functional collaboration. Proven track record of driving engagement and revenue growth through strategic execution and innovative storytelling. Successfully managed 20+ multimedia projects generating over $425M in sales, overseeing creative workflows, contracts, and financial planning. Adept at building relationships with internal teams and external partners to ensure seamless production processes. Passionate about creating high-quality, engaging content that aligns with brand identity and business objectives. PROFESSIONAL EXPERTISE

The Beachbody Company -- El Segundo, CA 2015 - Present Health and wellness company committed to helping people achieve their goals and lead healthy, fulfilling lives. SENIOR MANAGER OF PRODUCT DEVELOPMENT & CONTENT PRODUCTION (2022-Present)

• Lead cross-functional teams (25+ members) in the creation and production of branded and original content, ensuring on-time and on-budget delivery while maintaining high creative standards.

• Increased viewership by 7-10% with the successful development, production and launch of “5er,” a 5-minute stackable workout series, through targeted content development and strategic execution.

• Manage end-to-end production lifecycles, overseeing timelines, budgets, and task management to ensure seamless project execution and a 98% on-time delivery rate.

• Direct talent and crew on-location, aligning performances with the creative vision to elevate brand messaging and maximize audience engagement.

• Oversee digital content optimization, managing e-commerce metadata and product listings to drive consumer engagement and enhance brand presence.

MANAGER OF PRODUCT DEVELOPMENT & CONTENT PRODUCTION (2021-2022)

• Co-developed, produced and launched MM100 (fitness) program, driving it to become the fastest program in company history to reach 1 million views through effective project management and creative execution.

• Partnered with cross-functional teams, including technology, to enhance platform usability, optimizing the user experience across multiple devices and increasing overall engagement.

• Co-developed and executed branded content strategies, including the design of branded apparel, which contributed to a 13% increase in base package sales.

• Spearheaded talent scouting and auditions, identifying and selecting top performers to ensure high production quality and alignment with creative goals. ASSISTANT MANAGER OF PRODUCT DEVELOPMENT & CONTENT PRODUCTION (2020-2021)

• Co-developed, produced and launched Control Freak (fitness) program.

• Launched the Control Track equipment, resulting in a 27% increase in base package sales.

• Led the creation of program test groups, to generate before and after images and testimonials, optimizing asset development for marketing campaigns.

• Managed communications with third-party vendors to ensure timely meal deliveries for test group participants.

• Managed talent coordination, including scheduling interviews and managing on-location logistics. Adiamond Baker 424-***-****

424-***-**** *********@******.*** https://www.linkedin.com/in/adiamondbaker/ Page 2 PRODUCT DEVELOPMENT SPECIALIST & COORDINATOR (2016-2020)

• Coordinated program test groups, analyzing participant feedback to ensure effective product validation.

• Led recruitment efforts for test group participants, optimizing the process and reducing waste.

• Supported team events and meetings, streamlining coordination and enhancing project execution.

• Developed participant One-Sheets for the CEO and stakeholders, clearly communicating program results.

• Communicated with the production teams to track and ensure the timely delivery of assets, including graphics, video clips, and soundbites.

EARLY CAREER EXPERIENCE

Altitude Sports and Entertainment -- Denver, Colorado 2014 - 2016 Showcases the region’s top sports teams and televises cultural, political, and entertainment programming that reflects the diverse interests of the Denver territory. PRODUCTION INTERN

• Transcribed and documented collaborative discussions, ensuring clarity and comprehension in post-meeting communications.

• Analyzed game footage, identifying key moments for broadcast discussions and marketing.

• Managed production documentation and feedback to ensure alignment across teams.

• Assisted in coordinating production schedules and ensuring on-time delivery of asset materials for broadcast.

• Communicated with the production team to track and ensure the timely delivery of assets, including graphics, video clips, and soundbites.

• Supported the setup and breakdown of production equipment, ensuring smooth operations during live broadcasts.

Restaurants of America – Denver, Colorado 2006 – 2013 An operator of multiple restaurant brands in 4 states: Colorado, Arizona, New Mexico, and Minnesota. PRODUCT AMBASSADOR

• Featured on a prominent NBC late-night show during the 2008 Presidential Elections, enhancing brand visibility and achieving a 30% increase in overall sales.

• Trained and mentored 30+ staff on service excellence and product knowledge, improving team efficiency and performance.

• Managed customer service for 50+ guests per shift, maintaining a 95% satisfaction rating and strengthening client relationships.

SKILLSETS

Production Coordination & Workflow Management Budget & Contract Management Cross-Functional Team Collaboration Creative Project Execution Content Development & Marketing Strategy Airtable, Microsoft Office, Figma, Coupa Talent Direction & Vendor Relations Strong Verbal & Written Communication

EDUCATION

Communications and Digital Media Studies • Metropolitan State University of Denver -- Denver, CO Certifications

Certified Nutrition Coach • National Association of Sports Medicine – Los Angeles, CA Certified Personal Trainer • National Association of Sports Medicine – Los Angeles, CA Certified Pilates Instructor • ASPYN Method – Torrance, CA

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