Real Estate Digital Marketing

************@*******.*** • 678-***-****

Homewood, Alabama 35219 • LinkedIn

Testimonials Portfolio

S E N I O R W R I T E R P R O D U C E R M E D I A & M A R K E T I N G E X P E R T A U T H O R Over two decades of success in developing teams, executing integrated marketing campaigns, and creating multi-channel communication plans and production that elevate brand reputation, increase audience engagement, and impact organizational growth of real estate, non-profit, and media organizations. Distinguished producer, storyteller, and TV/radio host valued for senior producing Changing Your World daily broadcasts, 30+ monthly spots, special quarterly programs, and annual conference promotions while hosting interviews with notable personalities. Strong organizational skills with expertise in training teams to enhance professional skillset. Known for producing podcasts and promotional content and directing broadcast tapings for nationally renowned Fortune-500 business leaders, speakers, authors, and ministry founders, including Charles Stanley and Creflo Dollar. Reputation for developing attention-grabbing content to communicate organizational vision, mission, and values to a diverse customer population. Successfully administering budgets (over $600K), managing resources, and optimizing workflows to steer key marketing initiatives. Credible history of enhancing the effectiveness/performance of traditional and digital marketing campaigns based on analyzing and reviewing market trends and target audiences’ behavior. Published author of the book Minutes with the Master and expert media article, The Art of Storytelling.

Digital Marketing Oversight

Communication Planning

Integrated Marketing Campaign Execution

Social Media Platforms

Special Broadcasts Production

Public Speaking & Presentations

CORE COMPETENCIES

Strategic Planning & Execution

Project Management

Budget Administration

Brand Development

Advertising Management

Press Releases Creation

PROFESSIONAL EXPERIENCE

Team Building & Leadership

Staff Training and Mentoring

Content Development/Story Telling

Property Marketing

Public Relations (PR)

Market Research and Analysis

Lisa M. Faulkner

Author Minutes with the Master BookBaby Publishing, New Jersey, United States, Remote May 2024 - Present Minutes with the Master: A Devotional for the Revelations of Life is a 21-day devotional and testimonial from Lisa's life. It reveals the great insight that only comes from a connection with God.

• The devotional is marketed to the largest worldwide print and eBook distribution network, including Amazon and Barnes & Noble.

• Lisa controls sales more and earns higher royalties through a personalized online shop at BookBaby Bookshop and direct sales on PenStar.org.

• Minutes with the Master is topically promoted with integrated ads on Lisa’s social media platforms to targeted audiences.

• Readers are kept up to date with Minutes with the Master’s current events through the PenStar.org Blog space and quarterly newsletters from the author.

Referral Agent Keller Williams Metro South Holding, LLC Oct 2021 – Dec 2024 Refer clients to other agents to complete the real estate process and earn a commission if they buy or sell per that referral. ADMINISTRATOR COMMUNICATIONS MANAGER REALTOR® Matthews & Associates Real Estate (M&A) Jan 2020 - Oct 2021 Planned and executed communications and administrative initiatives for M&A Real Estate. Served as a Communications Manager for an award-winning team of realtors with a keen focus on property marketing and organizational branding. Served as Administrator in establishing the Matthews School of Real Estate. Successfully graduated from Matthews School of Real Estate class in August of 2020.

● Administered CRM and organizational development projects, including the Matthews School of Real Estate launch.

• Accomplished multiple video projects with the Owner/Broker of Matthews & Associates Real Estate.

● Developed real estate brand for Broker and associates through press releases, direct response correspondence, web copywriting, and website updates.

PRINCIPAL CONSULTANT PenStar Communications, LLC Aug 2010 - Present Administer budgets and manage necessary resources to implement marketing and communication campaigns in collaboration with agencies, vendors, and contractors that help clients drive brand reputation and increase business growth. Develop charters, project briefs, infographics, and scripts to outline and set courses for deliverables and to meet and exceed the client’s needs/expectations.

● Provided Project Management marketing and PR services to the Birmingham Negro Southern League Museum (NSLM). Presented to visitors in the museum’s rotunda on exhibits thereof as well as the remaining self-guided tour. Created, designed, and managed digital content on the project management platform, Asana, for major annual initiatives like Jackie Robinson Day, Pitch Talk, and Kulture City Day. Final distribution was integrated in the museum, on outside media, social media, to sponsors and partners, and on the City of Birmingham’s media channels. Coordinated local media interests, for interviews, press releases, and web content for the NSLM site and landing pages. Designed annual event calendar, distributed internally and externally using trifold style to promote events, sponsors, and increase the NSLM brand. PROFESSIONAL EXPERIENCE CONTINUED

● Produced and executed “Dr. Charles Speaks” podcasts, campaigns, and projects for nationally recognized Fortune 500 business leader, speaker, author, podcaster, and ministry founder.

● Promoted the vision and values of Aletheia House (a non-profit treatment organization) by creating promotional videos and steering social media and email marketing initiatives.

● Successfully implemented online project management software for the Chick-fil-A Corporate Marketing team while conducting training to educate staff members on newly deployed software. SENIOR WRITER/PRODUCER World Changers Church International (WCCI), College Park, Georgia Sep 2014 - Jan 2019 Produced special broadcasts and developed content for Changing Your World (CYW) broadcast while raising Creflo Dollar Ministries

(CDM) brand awareness and direct response. Led a team of producers and editors while coordinating graphic artists, videographers, and contractors to ensure the smooth execution of special broadcasts. Delivered strategic advice regarding script writing, special promotions, master broadcast scheduling, monthly product development, and media policies/procedures development. Provided leadership to talented crew members to enhance operational efficiency during CYW tapings. Managed and executed placement for CYW programming schedules, including partnership promotions and direct response.

● Produced 6 CYW broadcasts daily, 30+ monthly spots, special quarterly programs, and annual conference promotions in liaison with producers and editors.

● Executed annual outreach events within set deadlines while ensuring the implementation of direct response initiatives by evaluating and editing storyboards.

● Published content to a universally accessible content management system (Podio) while optimizing cross-departmental workflows using BaseCamp in collaboration with a process alignment team.

● Drove better promotion of events and regular programs through highly engaging advertisements and PSAs while elevating brand reputation.

● Increased viewership and response rates for product offers and donations by creating weekly Financial Friday programming.

● Outlined processes and procedures for producers and editors by designing an onboarding manual. Executed a project tracking system that streamlined production workflows. EXECUTIVE PRODUCER AND TALK SHOW HOST Game Changers with Lisa Faulkner, Atlanta, Georgia Apr 2014 - Sep 2018 Planned and hosted interviews with notable personalities to learn about the ideas and systems leveraged by the guests to bring positive change in today’s marketplace. Selected and approved stories and interviews appropriate for the show's theme based on a comprehensive review of referrals, online directories, and PR guest submissions. Promoted each show to a diverse audience by developing digital marketing material. Disseminated weekly show and asset rundowns via written, electronic, and audiovisual formats. Managed social media marketing initiatives using Constant Contact and Hootsuite.

● Secured 100% sponsorship and coordinated the live radio program (Game Changers with Lisa Faulkner) production that later became a syndicated podcast and a taped on-demand TV show.

● Enhanced interns' professional skills through training and mentorship while designing templates for employee onboarding.

● Published podcasts are in Syndication on iHeart Radio, iTunes, Spotify, YouTube, and other channels. MARKETING MANAGER AND SENIOR WRITER/PRODUCER In Touch Ministries, Atlanta, Georgia Dec 2000 - Aug 2010 Drove promotion of Ministries’ teaching and impacted organizational growth by developing teams, executing marketing campaigns, and producing attention-grabbing content. Extracted target audiences’ insights through comprehensive analysis and national segmentation test marketing. Produced national feature stories while communicating with celebrities and viewers. Produced scripted vignettes for radio and composites for television.

● Fulfilled staffing needs by recruiting and onboarding coordinators, contract workers, and writers.

● Ensured better brand positioning, achieved 100% donor base growth, and communicated the organizational vision to a global audience by planning and implementing integrated marketing campaigns.

● Administered more than $600K departmental budget to steer marketing initiatives and projects.

● Earned reputation as an exceptional storyteller; created buzzworthy stories based on detailed research and analysis. EDUCATION

Master of Arts in Organizational Leadership & Communications Regent University, Virginia Beach, VA Bachelor of Arts in Communications & Broadcasting University of Alabama at Birmingham, Birmingham, AL LICENSES & CERTIFICATIONS

Ordained Minister The Worship Center Christian Church Birmingham, AL Real Estate Sales License Matthews School of Real Estate AL Real Estate Commission, Montgomery, AL Inbound Certified – HubSpot Academy

Project Management Certificate – Emory University

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