Project Management Branding Specialist

ANGELA SCALI JESELNICK Curriculum Vitae

As a Corporate Identity and Branding Specialist with over 39 years experience, I create and develop brand naming, enhance

& revise organizational structure & positioning, and further contribute to image and identity systems. I stratagize planning, development, and implementation of identity solutions, while also supporting ongoing services to maintain a consistent image to all key audiences through the core logo, print and forms system, branding structure, signage, and other high-visibility applications.

SKILLS

Research, Analysis, and Planning; Name and Branding Development; Corporate Identity/ Masterplan Development; Concept Development; Design Development; Environmental Graphics/Signage; Identity Standards Development; System Maintenance; Publications Management; Typography; Social Media Content Development; Digital Director; Computer Art & Imaging; Teaching & Mentoring; Project Management; Communications Specialist; Client Relations & Collaboration; Budget & Financial Management. Adobe Creative Suite: Illustrator (34yrs), InDesign (30yrs), and Photoshop (30yrs). Microsoft Office Suite: Word, Excel, and PowerPoint (15yrs). EXPERIENCE

SCALI Corporate Identity & Brand Consultancy I Camp Hill, PA 2007 to Present Launched sole proprietor corporate identity, brand management, and graphic design firm, to ...

• Develop & implement corporate identity systems for many businesses, including Fortune 500 companies in industry, retail, manufacturing, technology markets, and educational institutions.

• Collaborate with in-house marketing directors, communication specialists, and strategic planners to develop & implement comprehensive designs and design systems for print, multi-media, and signage.

• Research, elaborate & educate on strategic rationale for brand naming, organizational structure, positioning, and other pertinent information related to image and identity systems.

• Strategize creatively-driven solutions that focus on a clear and consistent communicative message.

Prominent Client Projects, SCALI CIBC:

• Established a complete branding program as Branding Strategist for Joy Daniels Real Estate Group, which has made them the most visible real estate agents in the Central PA area and continued their success in marketing initiatives.

• Established the Pennsylvania Restaurant Association new brand for two of Pennsylvania’s largest and most highly regarded statewide trade associations, the Pennsylvania Restaurant Association [PRA] and the Pennsylvania Tourism and Lodging Association [PTLA] by collaborating in a joint-venture operating agreement which formed a single new trade association serving as the brand umbrella for the two groups, PRA & PTLA, and by developing a strategic brand direction promoting both entities equally, to include creating a branded trademark along with a complete branded identity for all constituents. Vice President of Corporate Identity I Smarilli Marketing Communications, Camp Hill, PA 1996 to 2007

• Expanded SMC’s services in corporate identity and branding, through business development, design, marketing, and proposal writing.

• Clients in regional businesses, financial institutions, healthcare industry, retail, manufacturing, and technology markets.

• Principal project manager and branding strategist for Tyco Electronics’ print and marketing materials; design for True Temper’s product lines from logo through packaging and retail; design system development for SunBank’s brand identity, to include a complete nomenclature program to integrate banks’ mergers, and elaborating and educating on procedures for print, digital and signage.

Principal of SCALI Communications I SCALI Communications, Philadelphia, PA. 1994 to 1996

• Consulting and design in corporate identity and branding, to include brand management, proposal writing, design implementation in print, digital and signage.

• Developed a complete branded identity program for Winterthur Museum Garden and Library, Delaware, in resonance with their history and future trajectory. This included writing a brand standards guide comprehensive of their branded identity system.

Senior Designer and Creative Director I Monigle & Associates, Denver, CO 1985 to 1994

• Developed corporate identity systems for one of the nation’s top five corporate communications and identity firms for Fortune 500 companies to include TRW, EATON, Sprint, Winterthur Museum Garden and Library, Riggs Bank, Darden University, and Rose Medical Center.

• Specialized in creating and developing the strategic rationale for brand naming, organizational structure, positioning, and other pertinent information related to image and identity systems.

• Provided creative and strategically driven solutions that focus on clear and consistent communication in corporate identity. Adjunct Professor I Harrisburg Area Community College, Harrisburg PA 2008 to 2019

• Taught & developed curricula in Graphic Design I and Typography.

• EDUCATION Graduated 1984

Bachelor’s degree in Fine Arts, University of the Arts, formerly Philadelphia College of Art I 491 north 25th street camp hill, pa 17011 I 717-***-**** I *********@*****.*** I scalicibc.com

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